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Social Media for SEO

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Social Media
for SEO
Navneet Kaushal
CEO
PageTraffic

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www.pagetraffic.com
Navneet Kaushal
Founder & CEO of PageTraffic
11 Years of Digital Search Marketing experience
Editor ww...

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Impact of Social Networks
on Search Rankings

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Social Media for SEO

Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings

Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings

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Social Media for SEO

  1. 1. Social Media for SEO Navneet Kaushal CEO PageTraffic
  2. 2. www.pagetraffic.com Navneet Kaushal Founder & CEO of PageTraffic 11 Years of Digital Search Marketing experience Editor www.pagetrafficbuzz.com Expert author on WebProNews, Search Newz, Clickz, Social Media Today, Search Engine Journal, PromotionWorld, Business 2 Community , India Digital Review etc Regularly quoted on ET Now, Zee News, Seattle Times, Hindustan Times, Livemint, BenefitIT etc. About PageTraffic Established in 2002 95 people strong, with offices in New Delhi, Noida, Mumbai, Chicago & London Offers SEO, SMO, PPC, Link Building, Web Development services More than 2000 clients worldwide Winner of Red Herring Top 100 Asia Award 2011
  3. 3. Impact of Social Networks on Search Rankings
  4. 4. Search is big Number of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012)
  5. 5. *Source – 2012 Internet in numbers
  6. 6. The Changing SERP Composition Site Linkedin Twitter Facebook PDF File
  7. 7. The Changing SERP Composition Site Facebook Wikipedia News sites Twitter
  8. 8. No More Search without Social
  9. 9. Search has gone Social
  10. 10. Search Results have gone beyond Text
  11. 11. How The Ranking Factors Have Changed?
  12. 12. Then Now
  13. 13. What is the Opportunity of Social in Search?
  14. 14. Where to Participate?
  15. 15. Q+A Sites
  16. 16. Document Sharing Sites
  17. 17. How Social Media Affects Search?
  18. 18. Best Practices
  19. 19. Optimize your social media profiles Be descriptive as possible. Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Be sure to use 2-3 business keywords that describe your business and are also terms individuals would use to search for your business.
  20. 20. Optimize your social media profiles The “Category” field is often overlooked on Facebook Pages but is important for Facebook mobile searches. Check to make sure your business is listed as the correct category while editing your basic information
  21. 21. Optimize your social media content/updates Always include some of the relevant search keywords you determined for your business in your Facebook or G+ updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on G+ is especially important because it helps Google index it faster (indexing means Google adds this URL to their database).
  22. 22. Build links by making your content shareable Likes, comments, +1s, repins, retweets, etc., all play into the weight given to your links. If you create content people want to share, you can create more inbound links. “Content” doesn’t always have to be as elaborate as a blog post or whitepaper, content can also refer to tweets or Facebook posts as well. By posting engaging social content, you’re improving your SEO value
  23. 23. Use Pinterest An easy way to create shareable content is by using Pinterest. Google indexes pages from websites with heavy traffic faster and higher in a SERP. Add keywords within the title of a Pinterest board, the board’s description and individual pin Customize the pin’s link and point people back to your website or blog.
  24. 24. Google Plus & Search
  25. 25. Google Plus & Search  Around 36% of fortune top 100 companies have G+ profiles whilst only 3% of them have the authorship mark up in place  45% of tech sites though use Google authorship.  Only 7% of Google’s own blogs use authorship.
  26. 26. Why should you care about Google+? Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance. Eric Schmidt, CEO of Google
  27. 27. Google Will Go to Great Lengths to Favor G+
  28. 28. Rel=Publisher
  29. 29. Rel=Publisher
  30. 30. Rel=Publisher
  31. 31. Google Authorship “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson (Google Authorship Project)
  32. 32. Verifying Authorship
  33. 33. Email Address
  34. 34. Google Authorship Markup Structured data markup using microdata from schema.org will be interpreted as authorship information as well.
  35. 35. How will you appear in SERPS
  36. 36. Author Stats
  37. 37. Authorship Goals Highlight Authors Rank Search Results
  38. 38. Author Rank Author Rank is about fusing the web of people with the web of documents and creating a more savvy view of Internet influence.
  39. 39. Start Building Author Rank
  40. 40. Author Rank & Search Rankings“It’s just the case that that picture is just more likely to attract attention. It’s just a little more likely to get the clicks, and you now, it’s almost like an indicator of trust…you could imagine that starting to affect rankings.”
  41. 41. Checklist to Improve Author Rank
  42. 42. More Google+ Tips • Spend 10-minutes a day on it • Create a Google+ Local listing. According to Google, 97 per cent of consumers search for local businesses online. • A Local Google+ page is different from a Google+ Business Page. It allows customers to easily connect with that business’s physical location. • Update the details about your business–address, phone number, hours, etc.–and you’re good to go!
  43. 43. Common Mistakes to Avoid!
  44. 44.  Not making your business’s social media sites public.  Creating a Facebook Profile instead of a Facebook Page.  Not customizing your Facebook URL.  Not using your business’s name as your Facebook Page name or Twitter name.  Uploading images to your social channels with file names such as: Photo1 or IMG1287  Duplicating another website’s content.
  45. 45. Website: www.pagetraffic.in Email: nkaushal@pagetraffic.in Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com THANK YOU!

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