The document discusses SEO strategies and opportunities for 2022. It recommends focusing on content that solves problems for the target audience by identifying their problems and building content to address them better than competitors. Technical SEO should be optimized, including passage ranking, featured snippets, the EAT principle, and long-tail keywords. Both new and old content should be created and updated, and images, backlinks, and user experience should not be ignored. Brand authority and speed are also important soft factors.

1. Navneet Kaushal
CEO
PageTraffic
How to
Dominate

12. 3. Product Reviews are Being Updated (April 2021)

27. What can be done by you?

33. SEO Things that won’t change in 2022

41. Other Soft Rankings Factors Includes
• Brand Authority
• Speed = User Experience

45. Opportunities for 2022

51. Content Links Technical SEO
Solving problems for your audience
Define your audience
Identifying problems of your audience
Build content which solves
these problems
Multiply and repurpose
content
Solve it better than the
competition
Optimize content for
ranking and visibility
Let Google discover content
Let Google index your
content
Let Google understand your
content
Distribute content
Build relationships
Have a budget Build systems to identify and
prevent failure
Identify the keyword universe
Leverage Network
Understand how Google
works

52. Important SEO Techniques of 2022
• Optimize for Technical On-Page SEO
• Optimize for Google Passage Ranking
• Focus on Featured Snippets
• Learn the EAT Principle
• Support Long-Tail Keyword Phrases
• Create New Content and Update Old Content
• AI-generated content
• Content optimization software
• Focus on User Experience
• Don’t Forget About Images
• Build Up Your Backlinks

53. Website: https://www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
Facebook: www.facebook.com/pagetraffic.in
Q&A/ THANK YOU!
Get in touch if you need some help!