Find valuable insights on the Secret of SEO Success in 2019. Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.

1. Navneet Kaushal
CEO
PageTraffic
The Secret to
SEO Success
in 2019

2. How SEO has
changed!

3. COURTSEY E2M Solutions

26. Optimizing for long tail keywords
not enough!

30. User experience
signals are a key
ranking factor with
the release of
RankBrain.

31. In other words, Google is
looking at factors like dwell
time and bounce rate to
decide if your content is
relevant (and worth
rankings!)

32. If users click the #1 result,
but then immediately
bounce back to the SERP,
that means the page didn’t
answer their query. Why
would Google keep it at #1?

33. On the other hand, if an
article ranks #8, has a high
CTR and people read the
entire article, that page likely
offered great content and
answered their query.

34. You need to optimize for low
bounce rates and high dwell time.
You can accomplish this with a
variety of strategies, including:
1. Video: Include video content for increased dwell time.
2. Readability: Break down your content into bite sized, easy-to-
read sections.
3. Content: Great content is still king. Answer a user’s question
at the top of the article, so they don’t have to hunt for it. Then
entice them with an overview of everything else you’ll cover
to keep them engaged. Great content keeps people engaged.

35. Page Speed

45. Rich Snippet Will Need Careful Structuring
StructureRich Snippets | Rich Cards and Knowledge Graph |
Featured Snippets

48. How Can I Get Me Some?

51. How To Implement a NoFollow?
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?
Start With a List of Common Questions

52. Included Transcripts With a
Clear Outline of Steps

53. The Content Should Provided a
Lot More Info Than Just the “How
To”

54. Identify a Simple Question
Provide a Direct Answer
Make it Easy for Users (and Google) to Find
1
2
4
Offer Valued Added Info 3

62. 2 trillion
searches
2,000,000,000,000
Source:
http://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-250247

63. 1 trillion
non-mobile
searches
1 trillion
mobile
searches
Source: https://youtu.be/
862r3XS2YB0?t=5m9s

64. 1 trillion
non-mobile
searches
500
billion
other
mobile
searches
500
billion
Android
searches
Source: https://www.coms
core.com/Insights/Rankings/comScore-Reports-January-2016-US-Smartphone-Subscriber-Market-Share

65. 1 trillion
non-
mobile
searches
500
billion
other
mobile
searches
400
billion
Android
text
searches
100 billion
Android
voice searches

66. It’s easy to assume that
SEO is still about
keywords, rankings, on-
page optimisation, links.

67. The big thing that has changed
isn’t with SEO, it’s with
people.

68. Our human
behaviours have
changed

69. Voice Search Is More Real Than Ever

70. 50%
of all searches
will
BE VOICE
SEARCH IN
2020SOURCE:
COMSCORE

71. Try “Alexa, let’s
chat”
You can have a
20 min
conversation
tailored to your
answers

91. Most searches occur on mobile
devices. To support their mostly
mobile users, Google announced
this year that they were broadly
rolling out their mobile-first
index.

92. The mobile-first index means that
Google will be looking primarily at
a site’s mobile version to
determine rankings globally.

102. Video Content wins in 2019

103. Google isn’t the only search engine. More users
are going directly to sites like Amazon and
YouTube for their searches.
In fact, YouTube is already the second largest
search engine, with more queries than Bing.
Cisco estimated that by 2021, video will be 80%
of internet traffic.
Video content will continue to grow, and you
need to be a part of it.

106. Website: https://www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
Facebook: www.facebook.com/pagetraffic.in
THANK YOU!