Search and Links
Founder & CEO of PageTraffic
12 Years of Digital Search Marketing experience
Expert author on WebProNews, Search Newz, Clickz, Social Media Today,
Search Engine Journal, PromotionWorld, Business 2 Community , India Digital Review etc
Regularly quoted on ET Now, Zee News, Seattle Times, Hindustan Times, Livemint, BenefitIT etc.
Established in 2002
95 people strong, with offices in New Delhi, Noida, Mumbai, Chicago & London
Offers SEO, SMO, PPC, Link Building, Web Development services
More than 2500 clients worldwide
Winner of Red Herring Top 100 Asia Award 2011
WHO AM I?
Growth of Google Queries in Last 5 yrs
Number of Searches/Day on Google
3 Billion Searches/Day
(announced Aug. 2012)
In 2013, Google Introduced more search engine
results page features than ever.
• Alphabetically sort to see which query shows up the
• Build a content around it, put it on your blog and
• Build internal links with that anchor text and share
on social media channels.
• Watch twitter searches and recommend to people
who are asking for those recommendations.
From PageRank to AuthorRank
Hire/Engage W/ Writers Authoritative
on a Subject on Google+
Build A Reusable, Authoritative Guest Author
It doesn’t matter if you have a footprint if you don’t suck.
Sourcing Guest Post Opportunities
FIND THE ROUNDUP POSTS
Easy Way to Improve
CREATE GMAIL FILTERS FOR HARO
Link building is more efficient when used as a brand
building tool. And given that Google is favoring brands on
search results, then link building (when done right) can
definitely hit more birds with one stone.
LINK SEARCH TOOL
• Brand - Google focus on big brands
• Citations & Trust – Google rewarding these signals
• Social – Identity signal: +1 content = higher CTR (indirect relation)
• Personalized Search is a Reality – Affects SEO through social connections and
increased CTR (indirect relation)
• Authorship – Identity signal: rel=Me/Author (AUTHOR RANK)
• Still important to understand the health of a site
• Focus should be placed more on what Analytics is telling you:
• Conversion Optimization
• CTR and Time on Site/Page
• Google uses human quality raters extensively in testing algorithm changes
NEW SEO STRATEGY