The document discusses how SEO has evolved to focus more on content marketing. It emphasizes that effective SEO content needs to have the right target, structure, and authority. For target, content should match user intent at different stages of the customer journey. For structure, content must be accessible to both users and search engines. For authority, a website needs quality content, links, and an established brand to be trusted. The document provides tips for content creation, such as using keyword research tools and understanding user personas and conversion funnels. It also stresses the importance of site speed, calls to action, and engaging users through different types of content.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Find valuable insights on the Secret of SEO Success in 2019.
Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Find valuable insights on the Secret of SEO Success in 2019.
Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
This SEO presentation was designed for Realtors, but anybody can benefit from its contents, which include basic search engine optimization techniques and online marketing.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
An introduction to SEO for beginner. From what SEO is, to how search engines work, to how to optimise websites for search engines and people. Originally a slide deck for a guest lecture given to the Department of Marketing, Faculty of Business, Oxford Brookes University
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
PCG Digital Marketing was awarded a 2014 Searchie Award for Best Scaled SEO Solution. PCG specializes in SEO services for automotive retailers. http://www.pcgdigitalmarketing.com/webinar-building-a-scalable-seo-solution/
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
This SEO presentation was designed for Realtors, but anybody can benefit from its contents, which include basic search engine optimization techniques and online marketing.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
An introduction to SEO for beginner. From what SEO is, to how search engines work, to how to optimise websites for search engines and people. Originally a slide deck for a guest lecture given to the Department of Marketing, Faculty of Business, Oxford Brookes University
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
PCG Digital Marketing was awarded a 2014 Searchie Award for Best Scaled SEO Solution. PCG specializes in SEO services for automotive retailers. http://www.pcgdigitalmarketing.com/webinar-building-a-scalable-seo-solution/
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
Introduction to Search Marketing - Search Engine OptimisationRhys Downard
In this SlideShare we look at Search Engine Optimisation as part of Search Marketing. We consider the elements that can affect SEO as well as looking at some basic tools and strategies
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
This presentation gives an overview on SIX important things to do for B2B marketing and how SEO, SEM, Linkedin impacts a B2B campaign. This ppt also features some B2B case studies and how it helped the brand to evolve its customers.
This presentation will help you to understand SEO Trends and tactics which you can follow to create a winning strategy for 2021. Watch this presentation to get detailed information about new updates from Google which are planned to launch in May 2021 and how you apply them to stay ahead of your competition.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
In the presentation learn about how great looking websites get great traffic as well by optimizing it for search engine crawlers. The presentation holds relevance in the present scenario where SMBs and clients often do not understand the mechanics of driving meaningful relevant traffic to their website and hence end up exiting the digital medium.
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
Learn some of the most important factors to consider while designing mobile websites. From speed to SEO.
The best practices to create and promote mobile websites.
Factors to consider while making mobile friendly sites
How to do SEO for mobile sites
Content & Social Media Marketing on Budget #SMWMumbaiNavneet Kaushal
A solid content and social media marketing plan is the key for any successful business. But, how do you get started on a shoestring budget? If you are on a limited budget, instead of risking your website with a low quality service, learn the ropes and do it on your own. This presentation shares some great Do-it-Yourself tips to help you succeed in content and social media marketing.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
20. Great SEO Content
answers your users’
questions, it meets their
needs & expectations and
is suitable for your
TARGET
is easily accessible and
interpreted by target users
and search engines thanks
to its
STRUCTURE
has a very good quality
level and is trustworthy
because its source is
recognized for its
AUTHORITY
Which content is king for search engines?
21. SEO-friendly content and UX
TARGET STRUCTURE
AUTHORITY
…can I trust
this
website?
NOT
TRUSTWORTHY
NOT for ME
…that’s not what I
was looking for!…I can’t find
what I’m
looking for…
NOT so
ACCESSIBLE
Ideal content
both for SEO
and the user
complies with
these 3 criteria
…perfect!
22. Effec9ve SEO Content Strategy
Target
Creating
personalised content
for each phase of
the customer
journey and adapting
it to the buyer
personas it targets
Structure
Structuring content
in an accessible
format for search
engines, without
overlooking user
experience
Authority
Developing website
authority: a quality
backlink profile and
most importantly, a
brand that search
engines associate to its
products and industry
Here are the key aspects to consider in order to develop an effective SEO content strategy
24. Customer journey and buyer personas
The purpose of targeted
content is to effectively
guide buyer personas
through the different
phases of the customer
journey by providing
them with personalised
information
Channel, content type
and information
personalisation based
both on the buyer
persona and the
customer journey
phases
UX, design, register
personalisation.
Consistent with a
buyer persona for the
whole user journey
BUYER
PERSONA
Awareness Evaluation
DecisionLoyalty
25. @iacquire
The Old Consumer Decision Journey
Elias Lewis (Advertising Agency
Hall of Famer) invented this
model (AIDA) in 1898.
via Wikipedia
30. ▪ The different phases of the customer journey actually
represent a continuum: for this reason, some search
intents, keywords and content items can successfully
become part of different moments in the customer journey.
▪ As a result of the changes in consumers’ online
navigation behaviour in the mobile era, the whole
conversion process is more and more influenced by:
▪ offline communication
▪ micro-moment navigation behaviour*
▪ pre-shopping online searches (Zero Moment of
Truth) *
Key points | Target
(*) Google research: https://
www.thinkwithgoogle.com/collections/micromoments.html and
https://
www.thinkwithgoogle.com/research-studies/zmot-auto-study.html
34. Considera9on
§ Generally 2-3 word
keywords
§ one idenXfier + the root
§ Lower search volume
§ BeZer conversion rates
§ Higher amount of
keywords in this stage
§ Example:
§ Brand + category
samsung mobile
§ Gender + category
Women’s sweaters
§ Need + Category
plus-size dresses
§ Brand + Discount
dominos coupons
Awareness
Considera9on
Intent
Due
Diligence
Decision
35. Intent
§ Generally 3-4 word keywords
§ two idenXfiers + the root
§ Even lower search volume
§ Even beZer conversion rates
§ Example:
§ Local (keyword)
samsung mobile delhi
§ Brand + model (keyword)
samsung galaxy s5
§ Price iden9fier + brand/product
category + product
samsung s4 price
§ Best + brand/aYribute + model/
product type
best samsung mobile phone under
15000
Awareness
Considera9on
Intent
Due
Diligence
Decision
36. Due Diligence
§ Common for high-Xcket items
§ Keywords to understand financial
commitments
§ benefit/return of post-purchase, warranty,
reviews (product specific), comparison
§ Example:
§ Brand + model + reviews/customer
service/a?ermarket
§ Samsung galaxy s5 reviews
§ Samsung galaxy s5 warranty
§ whirlpool gold refrigerator reviews
§ samsung s4 vs nexus 5
§ 2012 honda city resale value
§ Less common for most retail shopping
Awareness
Considera9on
Intent
Due
Diligence
Decision
37. Decision
§ Generally 4+ word keywords
§ four or more idenXfiers + the root
§ Can include “Buy” or “Shop”
§ exact specs of product search
§ Example:
§ Buy + brand + model + aYribute +
value prop
§ Google nexus 5 free shipping
§ levis jeans size 38
§ Brand + model + pricing + value prop
§ sony cybershot dsc wx50 digital
camera cheap
Generally fewer keywords in this stage,
many customers convert via direct load
Awareness
Considera9on
Intent
Due
Diligence
Decision
51. ▪ The evolution in Google’s search result types
is following current trends: adapting to online
users’ behaviour and search intents, to
mobile devicesand conversational vocal
searches.
▪ Google search results allowing a website to obtain
higher visibility than classic snippets will become
increasingly frequent and diversified.
▪ Some search results types (KG) are less
influenced by structural optimisations, while
others (featured snippets) are not limited to big
websites and brands, but can appear for every
website with optimised content.
Key points | Structure
54. ▪ The authority perceived by search engines is the
result of a complex assessment of the quality
levels for the following aspects: content,
website, off-site and off-line signals.
▪ Several ranking factors and signals are
analysed for each aspect. Success and results are
determined by a strategic equilibrium among
these elements, which varies for different types of
websites orbusinesses.
Key points | Authority
57. Diversify your Strategy with Different Types of Content
57
LISTICLES LONG-FORM VIDEO
HOW-TO’S REVIEWS
58. TIPS FOR GREAT ENGAGEMENT / UX
WHAT SEARCH ENGINES LOVE: ENGAGEMENTS
38
LANDING PAGES FAST SITE SPEED
ABOVE THE “FOLD” CALLS TO ACTION (CTAS)
SHOP NOW!
61. 61
*comScore
1. Google’s and Amazon’s Suggested Results
2. Keyword Research Tools
Tools to pick the perfect topic
62. Attract rather than Sell
Create content that DESERVES
links and MARKET that content.
63. • Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
Learn Your Audience: SegmentaXon
64. • Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
Learn Your Audience: SegmentaXon
65. • Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
Learn Your Audience: SegmentaXon
66. • Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
Learn Your Audience: SegmentaXon
67. • Educate to purchase
• Detail the products or
services
• Use internal linking
• Describe the non-brand
• Tools:
• Google Keyword Planner
• Google Search Console
• AnalyXcs
• MajesXc ($)
• Moz ($)
Learn Your Audience: Conversion Funnel
Website
navigation
should include
links to pages
targeting the
highest search
volume phrases!
68. • Educate to purchase
• Detail products + services
• Provide business history
• Use internal linking
• Tools:
• Google Keyword Planner
• Google Search Console
• AnalyXcs
• MajesXc ($)
• Moz ($)
Learn Your Audience: Conversion Funnel
69. Reference Guide: Google AnalyXcs
Use these menus to view
how users arrive and how
they interact with site
content!
Understand
which
channels &
sites are most
valuable!
How many
pages
viewed?!
What pages cause
people to leave?!
Does my site
load fast
enough?!
After they arrive, what
pages do they click on
next?!
What URLs
bring people
to my site?!
What do they type
in the search box?!
Find which
social
networks
provide most
engagement!
Use Advanced Segments for
custom audience groups!
106. Keep it brand focused and
natural. Do deeplinking
“Other anchor text” is under-
rated, mix it up and have a
natural link spread which
links throughout your
domain, not just to your
homepage.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still
appears, you may have to delete the image and then insert it again.
Avoid SEO Footprints - Check Anchor Text Distribu9on
116. Download Free Content Marketing Guide
hYp://pt.gy/cm-pdfguide
THE FREE E-BOOK UNFOLDS
• Strategies that consXtute an effecXve content
markeXng plan
• Formats that can be used to make your content
diversified
• Techniques that can make it reach the right
audience
• Metrics that can track the success of your
campaign