SEO 2012 by Navneet Kaushal
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Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
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SEO 2012 by Navneet Kaushal
- 1. SEO In 2012 A presentation by Navneet Kaushal, CEO PageTraffic
- 3. Audience Poll How many of you: Are SEOs? Are Marketers? Are Webmasters? Have a different role?
- 4. What do you think were the biggest SEO trends in 2011?
- 6. Google Algorithm Updates : Panda Update
- 10. Type Of Sites Hit Hardest
- 11. Google Panda Sites that got hit:
- 12. Google Panda Sites that got hit:
- 13. Google Panda Sites that got hit:
- 14. Google Panda Sites that got hit:
- 15. Google Panda Sites that got hit:
- 17. Panda Hit Google Guidelines on Quality content at http://bit.ly/pandatips Quality Content Matters
- 21. Schema.org
- 23. Schema.org – How it affects SEO Remember Rich Snippets of Google Search in 2009?
- 25. Social Search
- 26. Then Now
- 27. Social Search Site
- 28. The Changing SERP Composition Site PDF File Linkedin Twitter Facebook
- 29. Site Tweets Help You Rank Higher Just 15 tweets helped this blog post get into top 10 within 2 days
- 30. Site Brand Domination In Search Engines Social media makes it easy to dominate your brand name search as Twitter, Facebook, Flickr, Youtube videos appear in a cluster on page 1.
- 31. Site Social References In Organic Search If you log in to your Google Account and search, you will see which results have been recommended by your social connections.
- 32. Site The Rise of Personalized Search One of the results from my social contact moves up after logging in Before logging in After logging in
- 33. What can be searched, Should be optimized!
- 34. Google +1
- 37. Google Plus
- 39. HOW TO USE GOOGLE PLUS FOR SEO USING YOUR GOOGLE PLUS PROFILE AND THE REL=AUTHOR TAG FOR SEO BENEFITS
- 40. Mobile Search
- 42. Mobile Search: Approximately 15% of ALL Searches
- 43. Most Visited Mobile Website
- 45. Mobile search: the user behavior *Data released by Google 15% of searches are related to “Consumer Electronics” More than 29% of searches are related to “Restaurants” More than 16% of searches are related to “Auto” 70% of task completion happens within one hour on mobile sites
- 46. Mobile search: The Performics study Brand interaction using mobile search 84% Look for local retailer information (phone, address, hours) 82% 73% Find online retailers Find a specific manufacturer or product Website
- 47. Mobile search: The Performics study Brand interaction using mobile search 71% Learn about a product or service after seeing an ad 68% 63% Find the best price for a product or service Search before purchasing offline in a store or from a catalog
- 48. Mobile search in 2012 What it means for your site Google introduces click-to-call and GPS search for mobiles Building a mobile friendly website is no longer a matter of choice
- 49. Summary PageTraffic Navneet Kaushal, CEO Email: [email_address] Twitter: navneetkaushal
Editor's Notes
- Notes: Biggest Google update update affected 11.8% of Google search results in the US Large article directories and content aggregator sites hit, e.g. ezinearticles.com, suite101.com, hubpages.com, buzzle.com, associatedcontent.com.
- Notes: In case some of you are still unclear about an effective strategy, I will recount what we advised our clients at the time. No.3: Google has clearly stated that “low quality content on part of a site can impact a site’s ranking as a whole.” The idea here is to have your own original content, be it in the form of text, videos, images or resources etc. Signals: Many suspect that Google is using signals, such as bounce rates, click through rates, user behavior and time spent on the site etc to estimate a site’s worth. If this is true it will dramatically change things. You can be an early adopter.
- Notes: Example: “This computer mouse has the price $29.99,” “ This recipe takes 15 minutes to prepare.”
- Notes: Google, especially, has supported more and more structured data types, including various microformats, RDFa, and the product vocabulary GoodRelations . This has improved search results
- Notes: Incentive for webmasters to invest in structured mark up is now bigger as previously bing and google used different mark up standards Google says - “ it’s OK to use the new schema.org markup or continue to use existing microformats or RDFa markup, you should avoid mixing the formats together on the same web page, as this can confuse our parsers.” Call to adopt Schema and drop RDFa
- The following image is a screen grab of how the Google Plus profile of Matt Cutts, the head of the Google web spam team, appears within the search results. Updating this information within your own Google Plus account only takes about two minutes and allows you to control exactly what information appears within the search results when your Google Plus profile listing is displayed.
- Notes: A new ad format by Google shows product information, in addition to local inventory so the user can see what nearby store has the product in-stock. 70% of task completion happens within one hour on mobile sites, meaning that if you search for a restaurant, you’ll likely eat at that restaurant within the hour.