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SEO – Needs to
know?
Presented by,
Abdul Malick B.Tech.,
Senior Digital Marketing Consultant / Director
9994204540 – www.Digitz.in
Right SEO Strategy
Abdul Malick.M Digital Marketing Consultant with more than 16 + years of
industry experience. Extensive experience in SEO, SEM,
Paid Advertising (PPC), Social Media, Web Analytics,
Personalization, Website Optimization, Digital Strategy,
Branding and Reputation management.
Website : https://www.AbdulMalick.com
Mobile : 9994204540 & Email : abdulmalic@gmail.com
Company: Digitz India – https://digitz.in
LinkedIn - https://www.linkedin.com/in/abdulmalick/
Facebook and Twitter : @abdulmalick
Instagram : @abdulmalick.digital
2
What is SEO?
SEO standsfor“search engineoptimization.”
It’s the practice of increasing both the quality
and quantity of website traffic, as well as
exposure to your brand, through non-paid
(also known as "organic") search engine
results.
Why SEO?
SEO is simply a matter of making sure
your site is structured in a way that
search engines understand.
It’s also a valuable tool for
• brand awareness,
• building relationships with prospects,
• and positioning yourself as an authoritative and
trustworthy expert in your field.
Importance of SEO Stats
• 68% of online experiences begin with a search engine. (BrightEdge)
• 75% of users never scroll past the first page of search results. (HubSpot)
• Google accounts for 92.05% of all global search engine market share. (Statcounter)
• 50% of search queries are four words or longer. (WordStream)
• 57% of B2B marketers stated that SEO generates more leads than any other marketing
initiative. (Junto)
• 81% of consumers conduct online research before making a purchase. (Retailing Today)
• 70-80% of search engine users ignore paid advertisements and focus solely on organic
search results. (MarTech)
Search Engines
What are the Benefits of SEO
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
What is SERP (Search Engine Results Page)
7
The SERPs
determine how
your site appears
on Google’s first
page and beyond
SERPs
EyeTrackingStudy
Over 50% of all clicks
were on the first 3
organic results.
How Search Engines Work
CRAWLING/
SPIDERS
KEYWORDS PAGERANK RESULT
INDEX
Googlebot Google Index Relevant Quality Pageone
How do you do SEO?
1. Keyword research. Find what people
search for.
2. Content creation. Craft content for
searchers.
3. On-page SEO. Make your content as
clear as possible.
4. Off-Page SEO: Link building. Build
trust and authority
from other websites.
5. Technical SEO. Help search
engines find, crawl, and index
your content efficiently.
Anatomy of URLs
Uniform Resource Locators (URLs)
Types of Keywords: By Length
Types of Keywords: By Length
Types of Keywords: By Search Intent
Types of Keywords: By Search Intent
Types of Keywords: By Search Intent
Types of Keywords: By Search Intent
Types of Keywords: By Search Intent
Keywords Research
Google: People also ask
Google: Auto-Suggestions
Keywords Research
Google: Keywords Planner Tools
Google: Related Searches
Keywords Research
Answer the Public
Keyword Validation: A User’s Perspective
1. Is the keyword relevant to my
website?
2. Will a visitor find what they are
looking for
when they land on my website/page?
3. Will a visitor be satisfied once they
reach my
website using the selected keyword?
4. Will visitors convert to a customer
using the selected keyword?
On-Page vs Off-Page vs Technical SEO
On-Page
Off-Page
Content marketing is an important off-page SEO tactic.
Publishing great content is an effective way to earn backlinks, gain media
attention, and show E-A-T.
• PR
• Social Media
• Influencer Marketing
• Guest Posting
• Podcasts
• Content Syndication
• Forums
E-A-T stands for “Expertise,
Authoritativeness,and
Trustworthiness.”
What is Local SEO?
Local SEO is the practice of
optimizing a business’s web
presence for increased visibility
in local and localized organic
search engine results. Proximity,
prominence, and relevance are
the three pillars of local search.
Why Local SEO is important for Local Businesses?
• 46% of all Google searches are looking for local information
• 72% of consumers who did a local search visited a store within five miles
• 78% of local mobile searches result in offline purchases
• 50% of consumers who conduct a local search on their smartphone visit a store
within a day
• Google My Business is the most important factor in local search ranking, followed by
reviews and backlinks
• 88% of consumers trust online reviews as much as personal recommendations
• 97% of people learn more about a local company online than anywhere else
DidYouKnow?
DidYouKnow?
DidYouKnow?
DidYouKnow?
Local SEO Visibility
50
Brand Visibility:
● Google Results
● Google Maps
● Google Local
● Google Image
● Knowledge Graphs
● Reputation Management
● Free Ads Websites /
Listing
● Major Search Engines
● All Social Media
Channels
● Major Video Networking
Local SEO Marketing
• Google My Business
• Local Business Listing
• Optimize your website for local search
• Get reviews and ratings
• Build local backlinks
• Social Media
• Paid Campaign with Local Keywords
Top Sources For Finding Local Information
● 82% use search engines (such as Google, Yahoo, or MSN).
● 57% use Yellow Pages directories.
● 53% use local newspapers.
● 49% use Internet Yellow Pages (such as yellowpages.com or superpages.com)
● 49% use TV.
● 38% use direct mail.
● 32% White Pages directories
52
Google My Business
Optimize your Google My
Business profile:
Claim your Google My Business (GMB)
listing and ensure that all the
information is accurate and up-to-date,
including your business name, address,
phone number, hours of operation, and
website URL. Add photos and videos to
make your listing more attractive and
engaging for potential customers.
Get listed in local directories
Setting Up Local Business
Listings
Ensure that your business is listed in local
directories such as Yelp, Yellow Pages, and
other industry-specific directories. Make
sure that your information is consistent
across all listings.
Website Local SEO
Optimize your website for
local search
Use location-specific keywords in your
website content, meta descriptions, and
page titles. Include your business address
and phone number on every page of your
website. Use schema markup to provide
search engines with more information
about your business.
Importance of a Website
Review Management
Get reviews and
ratings:
Encourage customers to leave
reviews and ratings on your
GMB profile, Yelp, and other
local directories. Respond to
all reviews, positive and
negative, to show that you
value customer feedback.
Local BackLinks
Build local backlinks
Get backlinks from local
websites and blogs to
improve your local search
rankings. You can do this by
sponsoring local events,
getting featured in local
media, or participating in local
business associations.
Social Media Presence
Use social media:
Use social media platforms to
promote your business and
engage with customers. Share
updates, photos, and videos
regularly. Use location-specific
hashtags to increase your
visibility.
Citation Listing
NAP - Local Citation
A local citation is any online
mention of partial or complete
name, address, and phone number
of a local business - also called NAP
data.
Citations can occur on local
business directories, on websites
and apps, and on social platforms.
SEO Tools
SEO Myth vs Fact
Myth: SEO is all about stuffing keywords into content.
Fact: Keyword stuffing is considered a black hat SEO technique and can
actually harm your search engine rankings. SEO is about creating high-quality,
relevant content that naturally includes relevant keywords and phrases.
Myth: SEO is a one-time project.
Fact: SEO is an ongoing process that requires constant attention and
optimization. Search engine algorithms are constantly evolving, so it's
important to stay up-to-date with the latest trends and techniques to ensure
that your website stays optimized.
SEO Myth vs Fact
Myth: The more backlinks, the better.
Fact: Quality is more important than quantity when it comes to backlinks. It's
better to have a few high-quality, relevant backlinks than many low-quality,
irrelevant ones.
Myth: Social media doesn't affect SEO.
Fact: Social media can indirectly affect SEO by driving traffic to your website
and increasing brand visibility. Social signals (likes, shares, comments) may also
have a small impact on search engine rankings.
SEO Myth vs Fact
Myth: Meta descriptions are a major ranking factor.
Fact: While meta descriptions don't directly impact search engine rankings,
they can influence click-through rates by providing a preview of what the page
is about.
Myth: Paid search results get more clicks than organic results.
Fact: Studies have shown that organic search results actually get more clicks
than paid search results, with the top organic result typically receiving the most
clicks.
SEO Myth vs Fact
Myth: SEO is only about Google.
Fact: While Google is the dominant search engine, it's important to optimize
for other search engines as well, such as Bing and Yahoo.
Myth: SEO is all about technical optimization.
Fact: While technical optimization is important, SEO also involves creating
high-quality content, building a strong backlink profile, and engaging with your
audience through social media and other channels.
In demand career opportunities
66
1. Content Manager & Content Strategists
2. Social Media Executives & Managers
3. VR Developers & Editors
4. SEO & SEM Specialists
5. UX Designer
6. Email Marketing Specialist
7. Digital Marketing Managers & Directors
8. Analysts and AI Specialists
67
SEO Career Stats
68
1. SEO job postings have grown by 43% in the last year. (Indeed)
2. The median salary for an SEO specialist is $65,000 per year in the United States. (Glassdoor)
3. The job outlook for SEO specialists is expected to grow by 6% from 2020 to 2030, which is
faster than the average for all occupations. (U.S. Bureau of Labor Statistics)
4. 60% of SEO professionals work in-house, while 40% work for agencies. (SEMrush)
5. The top industries hiring SEO professionals are marketing and advertising, internet, information
technology and services, and computer software. (LinkedIn)
6. The most common SEO job titles include SEO specialist, SEO manager, SEO analyst, and SEO
consultant. (Payscale)
7. 43% of SEO professionals have between 1-3 years of experience, while 28% have between 4-6
years of experience. (Moz)
Why Choose SEO as a career?
69
• Growing demand
• Constant learning
• Diverse job roles
• Remote work opportunities
• Creative freedom
SEO Events
72
Thank You
Reach Me @
Abdul Malick
Senior Digital Marketing Consultant / Director
9994204540 / abdulmalic@gmail.com
www.AbdulMalick.com
Digitz India Technologies - www.Digitz.in

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what-why-seo-with-right-strategy.pdf

  • 1. SEO – Needs to know? Presented by, Abdul Malick B.Tech., Senior Digital Marketing Consultant / Director 9994204540 – www.Digitz.in Right SEO Strategy
  • 2. Abdul Malick.M Digital Marketing Consultant with more than 16 + years of industry experience. Extensive experience in SEO, SEM, Paid Advertising (PPC), Social Media, Web Analytics, Personalization, Website Optimization, Digital Strategy, Branding and Reputation management. Website : https://www.AbdulMalick.com Mobile : 9994204540 & Email : abdulmalic@gmail.com Company: Digitz India – https://digitz.in LinkedIn - https://www.linkedin.com/in/abdulmalick/ Facebook and Twitter : @abdulmalick Instagram : @abdulmalick.digital 2
  • 3. What is SEO? SEO standsfor“search engineoptimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.
  • 4. Why SEO? SEO is simply a matter of making sure your site is structured in a way that search engines understand. It’s also a valuable tool for • brand awareness, • building relationships with prospects, • and positioning yourself as an authoritative and trustworthy expert in your field.
  • 5. Importance of SEO Stats • 68% of online experiences begin with a search engine. (BrightEdge) • 75% of users never scroll past the first page of search results. (HubSpot) • Google accounts for 92.05% of all global search engine market share. (Statcounter) • 50% of search queries are four words or longer. (WordStream) • 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. (Junto) • 81% of consumers conduct online research before making a purchase. (Retailing Today) • 70-80% of search engine users ignore paid advertisements and focus solely on organic search results. (MarTech)
  • 7. What are the Benefits of SEO
  • 23. What is SERP (Search Engine Results Page) 7 The SERPs determine how your site appears on Google’s first page and beyond
  • 24. SERPs
  • 25. EyeTrackingStudy Over 50% of all clicks were on the first 3 organic results.
  • 26. How Search Engines Work CRAWLING/ SPIDERS KEYWORDS PAGERANK RESULT INDEX Googlebot Google Index Relevant Quality Pageone
  • 27. How do you do SEO? 1. Keyword research. Find what people search for. 2. Content creation. Craft content for searchers. 3. On-page SEO. Make your content as clear as possible. 4. Off-Page SEO: Link building. Build trust and authority from other websites. 5. Technical SEO. Help search engines find, crawl, and index your content efficiently.
  • 28. Anatomy of URLs Uniform Resource Locators (URLs)
  • 29. Types of Keywords: By Length
  • 30. Types of Keywords: By Length
  • 31. Types of Keywords: By Search Intent
  • 32. Types of Keywords: By Search Intent
  • 33. Types of Keywords: By Search Intent
  • 34. Types of Keywords: By Search Intent
  • 35. Types of Keywords: By Search Intent
  • 36. Keywords Research Google: People also ask Google: Auto-Suggestions
  • 37. Keywords Research Google: Keywords Planner Tools Google: Related Searches
  • 39. Keyword Validation: A User’s Perspective 1. Is the keyword relevant to my website? 2. Will a visitor find what they are looking for when they land on my website/page? 3. Will a visitor be satisfied once they reach my website using the selected keyword? 4. Will visitors convert to a customer using the selected keyword?
  • 40. On-Page vs Off-Page vs Technical SEO
  • 42. Off-Page Content marketing is an important off-page SEO tactic. Publishing great content is an effective way to earn backlinks, gain media attention, and show E-A-T. • PR • Social Media • Influencer Marketing • Guest Posting • Podcasts • Content Syndication • Forums E-A-T stands for “Expertise, Authoritativeness,and Trustworthiness.”
  • 43. What is Local SEO? Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. Proximity, prominence, and relevance are the three pillars of local search.
  • 44. Why Local SEO is important for Local Businesses? • 46% of all Google searches are looking for local information • 72% of consumers who did a local search visited a store within five miles • 78% of local mobile searches result in offline purchases • 50% of consumers who conduct a local search on their smartphone visit a store within a day • Google My Business is the most important factor in local search ranking, followed by reviews and backlinks • 88% of consumers trust online reviews as much as personal recommendations • 97% of people learn more about a local company online than anywhere else
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  • 50. Local SEO Visibility 50 Brand Visibility: ● Google Results ● Google Maps ● Google Local ● Google Image ● Knowledge Graphs ● Reputation Management ● Free Ads Websites / Listing ● Major Search Engines ● All Social Media Channels ● Major Video Networking
  • 51. Local SEO Marketing • Google My Business • Local Business Listing • Optimize your website for local search • Get reviews and ratings • Build local backlinks • Social Media • Paid Campaign with Local Keywords
  • 52. Top Sources For Finding Local Information ● 82% use search engines (such as Google, Yahoo, or MSN). ● 57% use Yellow Pages directories. ● 53% use local newspapers. ● 49% use Internet Yellow Pages (such as yellowpages.com or superpages.com) ● 49% use TV. ● 38% use direct mail. ● 32% White Pages directories 52
  • 53. Google My Business Optimize your Google My Business profile: Claim your Google My Business (GMB) listing and ensure that all the information is accurate and up-to-date, including your business name, address, phone number, hours of operation, and website URL. Add photos and videos to make your listing more attractive and engaging for potential customers.
  • 54. Get listed in local directories Setting Up Local Business Listings Ensure that your business is listed in local directories such as Yelp, Yellow Pages, and other industry-specific directories. Make sure that your information is consistent across all listings.
  • 55. Website Local SEO Optimize your website for local search Use location-specific keywords in your website content, meta descriptions, and page titles. Include your business address and phone number on every page of your website. Use schema markup to provide search engines with more information about your business.
  • 56. Importance of a Website
  • 57. Review Management Get reviews and ratings: Encourage customers to leave reviews and ratings on your GMB profile, Yelp, and other local directories. Respond to all reviews, positive and negative, to show that you value customer feedback.
  • 58. Local BackLinks Build local backlinks Get backlinks from local websites and blogs to improve your local search rankings. You can do this by sponsoring local events, getting featured in local media, or participating in local business associations.
  • 59. Social Media Presence Use social media: Use social media platforms to promote your business and engage with customers. Share updates, photos, and videos regularly. Use location-specific hashtags to increase your visibility.
  • 60. Citation Listing NAP - Local Citation A local citation is any online mention of partial or complete name, address, and phone number of a local business - also called NAP data. Citations can occur on local business directories, on websites and apps, and on social platforms.
  • 62. SEO Myth vs Fact Myth: SEO is all about stuffing keywords into content. Fact: Keyword stuffing is considered a black hat SEO technique and can actually harm your search engine rankings. SEO is about creating high-quality, relevant content that naturally includes relevant keywords and phrases. Myth: SEO is a one-time project. Fact: SEO is an ongoing process that requires constant attention and optimization. Search engine algorithms are constantly evolving, so it's important to stay up-to-date with the latest trends and techniques to ensure that your website stays optimized.
  • 63. SEO Myth vs Fact Myth: The more backlinks, the better. Fact: Quality is more important than quantity when it comes to backlinks. It's better to have a few high-quality, relevant backlinks than many low-quality, irrelevant ones. Myth: Social media doesn't affect SEO. Fact: Social media can indirectly affect SEO by driving traffic to your website and increasing brand visibility. Social signals (likes, shares, comments) may also have a small impact on search engine rankings.
  • 64. SEO Myth vs Fact Myth: Meta descriptions are a major ranking factor. Fact: While meta descriptions don't directly impact search engine rankings, they can influence click-through rates by providing a preview of what the page is about. Myth: Paid search results get more clicks than organic results. Fact: Studies have shown that organic search results actually get more clicks than paid search results, with the top organic result typically receiving the most clicks.
  • 65. SEO Myth vs Fact Myth: SEO is only about Google. Fact: While Google is the dominant search engine, it's important to optimize for other search engines as well, such as Bing and Yahoo. Myth: SEO is all about technical optimization. Fact: While technical optimization is important, SEO also involves creating high-quality content, building a strong backlink profile, and engaging with your audience through social media and other channels.
  • 66. In demand career opportunities 66 1. Content Manager & Content Strategists 2. Social Media Executives & Managers 3. VR Developers & Editors 4. SEO & SEM Specialists 5. UX Designer 6. Email Marketing Specialist 7. Digital Marketing Managers & Directors 8. Analysts and AI Specialists
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  • 68. SEO Career Stats 68 1. SEO job postings have grown by 43% in the last year. (Indeed) 2. The median salary for an SEO specialist is $65,000 per year in the United States. (Glassdoor) 3. The job outlook for SEO specialists is expected to grow by 6% from 2020 to 2030, which is faster than the average for all occupations. (U.S. Bureau of Labor Statistics) 4. 60% of SEO professionals work in-house, while 40% work for agencies. (SEMrush) 5. The top industries hiring SEO professionals are marketing and advertising, internet, information technology and services, and computer software. (LinkedIn) 6. The most common SEO job titles include SEO specialist, SEO manager, SEO analyst, and SEO consultant. (Payscale) 7. 43% of SEO professionals have between 1-3 years of experience, while 28% have between 4-6 years of experience. (Moz)
  • 69. Why Choose SEO as a career? 69 • Growing demand • Constant learning • Diverse job roles • Remote work opportunities • Creative freedom
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  • 72. 72 Thank You Reach Me @ Abdul Malick Senior Digital Marketing Consultant / Director 9994204540 / abdulmalic@gmail.com www.AbdulMalick.com Digitz India Technologies - www.Digitz.in