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Uploaded byNavneet Kaushal
Boosting Traffic to Your Site
The document discusses strategies for optimizing a website for search engine rankings. It emphasizes the importance of user experience factors like dwell time and bounce rates in determining relevance. It recommends including engaging content like video and easy-to-read sections to improve user experience. Additionally, it highlights the need to optimize sites for mobile searches, as most searches now occur on mobile devices and Google prioritizes mobile-friendly pages in its mobile-first index. Link building is also still considered an important SEO tactic.
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Boosting Traffic to Your Site
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- 30. User experience signals area key ranking factor with the release of RankBrain.
- 31. In other words,Google is looking at factors like dwell time and bounce rate to decide if your content is relevant (and worth rankings!)
- 32. If users clickthe #1 result, but then immediately bounce back to the SERP, that means the page didn’t answer their query. Why would Google keep it at #1?
- 33. On the otherhand, if an article ranks #8, has a high CTR and people read the entire article, that page likely offered great content and answered their query.
- 34. You need tooptimize for low bounce rates and high dwell time. You can accomplish this with a variety of strategies, including: 1. Video: Include video content for increased dwell time. 2. Readability: Break down your content into bite sized, easy-to- read sections. 3. Content: Great content is still king. Answer a user’s question at the top of the article, so they don’t have to hunt for it. Then entice them with an overview of everything else you’ll cover to keep them engaged. Great content keeps people engaged.
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- 43. Rich Snippet Will Need Careful Structuring StructureRich Snippets |Rich Cards and Knowledge Graph | Featured Snippets
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- 83. Most searches occuron mobile devices. To support their mostly mobile users, Google announced this year that they were broadly rolling out their mobile-first index.
- 84. The mobile-first indexmeans that Google will be looking primarily at a site’s mobile version to determine rankings globally.
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- 91. Google isn’t theonly search engine. More users are going directly to sites like Amazon and YouTube for their searches. In fact, YouTube is already the second largest search engine, with more queries than Bing. Cisco estimated that by 2021, video will be 80% of internet traffic. Video content will continue to grow, and you need to be a part of it.
- 93. Website: https://www.pagetraffic.com Email: navneet@pagetraffic.com Twitter:@navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in THANK YOU!