This document provides best practices for mobile sites, including:
- By 2016, 1.5 billion people are expected to shop via mobile commerce and mobile shopping is growing rapidly.
- Google plans changes to ranking to address sites misconfigured for smartphones.
- The document discusses responsive, separate URLs, and dynamic serving as mobile setup options and their pros and cons from an SEO perspective.
- It provides tips for mobile site architecture selection and optimization including image sizes, page weights, and canonical markup.
The document discusses search engine optimization (SEO) strategies. It provides statistics on the number of daily searches on Google and Google's dominance in the Indian search market. It outlines key on-site SEO factors like optimizing page titles, descriptions, body text, URLs, heading tags, image alt text, and internal linking. It also discusses technical SEO issues like site speed, security, and canonicalization. The document is a guide for webmasters to improve their search rankings through on-site and technical SEO best practices.
The document discusses SEO strategies and opportunities for 2022. It recommends focusing on content that solves problems for the target audience by identifying their problems and building content to address them better than competitors. Technical SEO should be optimized, including passage ranking, featured snippets, the EAT principle, and long-tail keywords. Both new and old content should be created and updated, and images, backlinks, and user experience should not be ignored. Brand authority and speed are also important soft factors.
This document summarizes the biggest SEO changes in 2020, including Google launching over 4,000 search improvements and new features. Major changes discussed include featured snippet deduplication, core web vitals, and the December 2020 and May 2020 core updates. The Covid-19 pandemic also significantly shifted SEO as ecommerce grew dramatically. Looking ahead, opportunities for 2021 include a continued focus on user experience, site speed, and core web vitals.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
The document discusses strategies for optimizing a website for search engine rankings. It emphasizes the importance of user experience factors like dwell time and bounce rates in determining relevance. It recommends including engaging content like video and easy-to-read sections to improve user experience. Additionally, it highlights the need to optimize sites for mobile searches, as most searches now occur on mobile devices and Google prioritizes mobile-friendly pages in its mobile-first index. Link building is also still considered an important SEO tactic.
This document provides best practices for mobile sites, including:
- By 2016, 1.5 billion people are expected to shop via mobile commerce and mobile shopping is growing rapidly.
- Google plans changes to ranking to address sites misconfigured for smartphones.
- The document discusses responsive, separate URLs, and dynamic serving as mobile setup options and their pros and cons from an SEO perspective.
- It provides tips for mobile site architecture selection and optimization including image sizes, page weights, and canonical markup.
The document discusses search engine optimization (SEO) strategies. It provides statistics on the number of daily searches on Google and Google's dominance in the Indian search market. It outlines key on-site SEO factors like optimizing page titles, descriptions, body text, URLs, heading tags, image alt text, and internal linking. It also discusses technical SEO issues like site speed, security, and canonicalization. The document is a guide for webmasters to improve their search rankings through on-site and technical SEO best practices.
The document discusses SEO strategies and opportunities for 2022. It recommends focusing on content that solves problems for the target audience by identifying their problems and building content to address them better than competitors. Technical SEO should be optimized, including passage ranking, featured snippets, the EAT principle, and long-tail keywords. Both new and old content should be created and updated, and images, backlinks, and user experience should not be ignored. Brand authority and speed are also important soft factors.
This document summarizes the biggest SEO changes in 2020, including Google launching over 4,000 search improvements and new features. Major changes discussed include featured snippet deduplication, core web vitals, and the December 2020 and May 2020 core updates. The Covid-19 pandemic also significantly shifted SEO as ecommerce grew dramatically. Looking ahead, opportunities for 2021 include a continued focus on user experience, site speed, and core web vitals.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
The document discusses strategies for optimizing a website for search engine rankings. It emphasizes the importance of user experience factors like dwell time and bounce rates in determining relevance. It recommends including engaging content like video and easy-to-read sections to improve user experience. Additionally, it highlights the need to optimize sites for mobile searches, as most searches now occur on mobile devices and Google prioritizes mobile-friendly pages in its mobile-first index. Link building is also still considered an important SEO tactic.
Find valuable insights on the Secret of SEO Success in 2019.
Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
The document discusses how SEO has evolved to focus more on content marketing. It emphasizes that effective SEO content needs to have the right target, structure, and authority. For target, content should match user intent at different stages of the customer journey. For structure, content must be accessible to both users and search engines. For authority, a website needs quality content, links, and an established brand to be trusted. The document provides tips for content creation, such as using keyword research tools and understanding user personas and conversion funnels. It also stresses the importance of site speed, calls to action, and engaging users through different types of content.
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
The document provides information about Navneet Kaushal, founder and CEO of PageTraffic, a digital marketing agency. Some key details include:
- Navneet Kaushal has 13 years of experience in digital search marketing and founded PageTraffic in 2002.
- PageTraffic now has 95 employees across offices in New Delhi, Noida, Mumbai, Chicago, and London. They offer services like SEO, PPC, link building, and web development.
- The agency has worked with over 2,500 clients worldwide and won the Red Herring Top 100 Asia award in 2011.
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Google has increasingly prioritized mobile search optimization over time. Mobile searches now exceed desktop searches globally. In April 2015, Google expanded their use of mobile friendliness as a ranking signal, meaning websites not optimized for mobile could see ranking drops. The update caused a 21% decrease in the share of non-mobile-friendly search results. The document provides guidance on technical approaches for websites to maximize their mobile search engine optimization, including responsive design, separate mobile URLs, and dynamic serving.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
1) The document summarizes major Google algorithm updates that occurred in 2014 and discusses strategies for SEO success in 2015, focusing on quality content, branding, mobile optimization, and user experience.
2) It emphasizes that effective SEO in 2015 will rely upon helpful, consistent content along with strong branding and a good mobile experience.
3) While link building remains important, factors like sentiment, citations, and brand signals will also influence organic search visibility going forward.
Content & Social Media Marketing on Budget #SMWMumbaiNavneet Kaushal
A solid content and social media marketing plan is the key for any successful business. But, how do you get started on a shoestring budget? If you are on a limited budget, instead of risking your website with a low quality service, learn the ropes and do it on your own. This presentation shares some great Do-it-Yourself tips to help you succeed in content and social media marketing.
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
This document discusses SEO strategies for 2014. It notes that Google introduced many new search results page features in 2013. Content marketing, site speed, and mobile usability are becoming increasingly important alongside traditional tactics like link building and on-page optimization. The rise of the Knowledge Graph and voice search are changing how users interact with search engines. SEO professionals must adapt strategies to focus more on content and usability across different devices and platforms.
Find valuable insights on the Secret of SEO Success in 2019.
Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
The document discusses how SEO has evolved to focus more on content marketing. It emphasizes that effective SEO content needs to have the right target, structure, and authority. For target, content should match user intent at different stages of the customer journey. For structure, content must be accessible to both users and search engines. For authority, a website needs quality content, links, and an established brand to be trusted. The document provides tips for content creation, such as using keyword research tools and understanding user personas and conversion funnels. It also stresses the importance of site speed, calls to action, and engaging users through different types of content.
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
The document provides information about Navneet Kaushal, founder and CEO of PageTraffic, a digital marketing agency. Some key details include:
- Navneet Kaushal has 13 years of experience in digital search marketing and founded PageTraffic in 2002.
- PageTraffic now has 95 employees across offices in New Delhi, Noida, Mumbai, Chicago, and London. They offer services like SEO, PPC, link building, and web development.
- The agency has worked with over 2,500 clients worldwide and won the Red Herring Top 100 Asia award in 2011.
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Google has increasingly prioritized mobile search optimization over time. Mobile searches now exceed desktop searches globally. In April 2015, Google expanded their use of mobile friendliness as a ranking signal, meaning websites not optimized for mobile could see ranking drops. The update caused a 21% decrease in the share of non-mobile-friendly search results. The document provides guidance on technical approaches for websites to maximize their mobile search engine optimization, including responsive design, separate mobile URLs, and dynamic serving.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
1) The document summarizes major Google algorithm updates that occurred in 2014 and discusses strategies for SEO success in 2015, focusing on quality content, branding, mobile optimization, and user experience.
2) It emphasizes that effective SEO in 2015 will rely upon helpful, consistent content along with strong branding and a good mobile experience.
3) While link building remains important, factors like sentiment, citations, and brand signals will also influence organic search visibility going forward.
Content & Social Media Marketing on Budget #SMWMumbaiNavneet Kaushal
A solid content and social media marketing plan is the key for any successful business. But, how do you get started on a shoestring budget? If you are on a limited budget, instead of risking your website with a low quality service, learn the ropes and do it on your own. This presentation shares some great Do-it-Yourself tips to help you succeed in content and social media marketing.
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
This document discusses SEO strategies for 2014. It notes that Google introduced many new search results page features in 2013. Content marketing, site speed, and mobile usability are becoming increasingly important alongside traditional tactics like link building and on-page optimization. The rise of the Knowledge Graph and voice search are changing how users interact with search engines. SEO professionals must adapt strategies to focus more on content and usability across different devices and platforms.
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