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Content Marketing for SEO
The document provides an overview of changes in search engine trends and consumer behavior, with a focus on Google's dominance in the Indian market. It highlights how search queries have evolved to become more descriptive and time-sensitive, alongside key updates to Google's algorithms. Additionally, it discusses the changing landscape of SEO, emphasizing the importance of content marketing and understanding the customer journey across various stages of the buying process.
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Content Marketing for SEO
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- 2. Search Often Bringsthe Most Highly Qualified Traffic!
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- 8. Google - MoreVisual
- 9. Bing - MoreVisual
- 10. Search Queries –More Self-Referential
- 11. Search Queries –Longer, More Descriptive
- 12. Search Queries –More Time Sensitive
- 13. Search Queries –More Crowd Conscious
- 14. AROUND 15% OFTHE SEARCH QUERIES ARE NEW
- 15. www.pagetraffic.com- • Hummingbird! • GooglePanda: 28+ updates • Google Penguin: 6 updates • Exact9Match'Domain'(EMD)'Update'' • Page Layout: 2 updates • 79Result'SERPs! • Link'Warnings! • Knowledge'Graph! • Venice! • Other'Monthly'Updates:'390' Google Algorithm is Constantly Changing
- 16. Audience Search Habitsare Changing
- 17. Audience Search Habitsare Changing
- 18. @iacquire The Old ConsumerDecision Journey Elias Lewis (Advertising Agency Hall of Famer) invented this model (AIDA) in 1898. via Wikipedia
- 19. @iacquire The New ConsumerDecision Journey via Google ZMOT 2012
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- 29. Shift in Balanceis happening
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- 39. Understanding the CustomerJourney The!customer!shopping!journey!can!classified!into!sequenBal!stages.! Awareness! ConsideraBon! Intent! Due! Diligence! Decision! hHp://gweb5think5tools.appspot.com/customer5journey5to5purchase/! Not'common,! mostly!occurs! with!high!Bcket! items!
- 40. Awareness ! Generally!shorter!key! phrases!! ! Typically!core!business! terms!or!category!terms! ! Very!high!search!volume! ! Lower!conversion!rates! ! Example:! ! handbags! ! sweaters! ! Dresses! Awareness' ConsideraZon' Intent' Due' Diligence' Decision'
- 41. Consideration ! Generally!253!word! keywords! ! one!idenBfier!+!!the!root! ! Lower!search!volume! ! BeHer!conversion!rates! ! Higher!amount!of! keywords!in!this!stage! ! Example:! ! Brand'+'category! samsung!mobile! ! Gender'+'category! Women’s!sweaters! ! Need'+'Category! plus5size!dresses! ! Brand'+'Discount! dominos!coupons! Awareness' ConsideraZon' Intent' Due' Diligence' Decision'
- 42. Intent ! Generally!354!word!keywords! ! two!idenBfiers!+!!the!root! ! Even!lower!search!volume! ! Even!beHer!conversion!rates! ! Example:! ! Local'(keyword)! samsung!mobile!delhi! ! Brand'+'model'(keyword)! samsung!galaxy!s5! ! Price'idenZfier'+'brand/product' category'+'product! samsung!s4!price! ! Best'+'brand/a^ribute'+'model/ product'type! best!samsung!mobile!phone!under! 15000! Awareness' ConsideraZon' Intent' Due' Diligence' Decision'
- 43. Due Diligence ! Common!for!high5Bcket!items! ! Keywords!to!understand!financial! commitments! ! benefit/return!of!post5purchase,!warranty,! reviews!(product!specific),!comparison! ! Example:! ! Brand'+'model'+'reviews/customer' service/a_ermarket' ! Samsung!galaxy!s5!reviews! ! Samsung!galaxy!s5!warranty! ! whirlpool!gold!refrigerator!reviews! ! samsung!s4!vs!nexus!5! ! 2012!honda!city!resale!value! ! Less!common!for!most!retail!shopping! Awareness' ConsideraZon' Intent' Due' Diligence' Decision'
- 44. Decision ! Generally!4+!word!keywords! ! four!or!more!idenBfiers!+!!the!root! ! Can!include!“Buy”!or!“Shop”! ! exact!specs!of!product!search! ! Example:! ! Buy'+'brand'+'model'+'a^ribute'+' value'prop! ! Google!nexus!5!free!shipping! ! levis!jeans!size!38! ! ! Brand'+'model'+'pricing'+'value'prop! ! sony!cybershot!dsc!wx50!digital! camera!cheap! ! Generally!fewer!keywords!in!this!stage,! many!customers!convert!via!direct!load! Awareness' ConsideraZon' Intent' Due' Diligence' Decision'
- 45. LINK BUILDING IS NOTDEAD.
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- 57. Build Content WithHigh Search Link Intent KEYWORD!“FACTS”! KEYWORD!“INFORMATION”! KEYWORD!“DATA”!
- 58. Learn the artof storytelling Copyright!©!www.pagetraffic.in!
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- 74. Website: www.pagetraffic.com Email: navneet@pagetraffic.com Twitter:@navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in THANK YOU!