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we understand their problem better than they do
before they’ll buy, share or recommend us...”
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Uploaded byNavneet Kaushal
Content marketing moving beyond facebook updates
The document discusses content marketing as a critical strategy for communicating with customers without direct selling, emphasizing the importance of creating engaging and valuable content across various platforms like social media and blogs. It highlights that successful content marketing builds trust, drives traffic, and differentiates brands in a competitive landscape, while also outlining future trends in content marketing such as the rise of visual storytelling. Finally, the document stresses measuring content effectiveness through consumption, sharing, and lead generation to optimize marketing efforts.
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Content marketing moving beyond facebook updates
- 1. Moving beyond FacebookUpdates Khushbu Pandya Founder Konvophilia Communica7ons Navneet Kaushal CEO PageTraffic
- 8. WHAT IS CONTENTMARKETING The art of communicating with your customers without selling
- 9. WHAT IS CONTENTMARKETING
- 10.
- 11. Why is itimportant?
- 14. Three Content Channels Today’scontent is EVERYTHING you publish on the web. Content spans across channels Social Visual Written Facebook Pinterest Blogs Twitter YouTube Articles Pinterest Infographics Email Marketing Crowd Sourced Instagram Press Releases
- 17. “...the [potential] customerneeds evidence that we understand their problem better than they do before they’ll buy, share or recommend us...” @juntajoe
- 19. When it comesto producing content Make content that audience will want to see And figure out how to remove as much branding as possible.
- 23. Which content engagesfor you? • Information and news – Links to blog posts • Yours AND Others – Free downloads – Zeitgeist – Questions – Customer service Q&A – Polls/surveys • Promotions – Sweepstakes • (Contribute to win) – New product info – Product discounts – Live events – Product reviews
- 24. Social content • Drivestraffic and conversions Your Online Store (Search dependent .) Your Online Store
- 25. Why social Content? • Nice to have or necessity? • Necessity • Increases the KLTC (Know, Like, Trust and Convert ) factor of your brand – Brands that show up consistently, with interesting content build a following – Brands who personally engage with individuals create customers – Customers buy from brands they know, like and trust • Builds credibility • Differentiates you from the competition • Enables people to share and talk about your brand • Drives traffic
- 27. Facebook Advantages ① ② ③ ④ ⑤ Turn yourfriends into agents. Read news feed. Someone may post a “does anyone know...” Just like LinkedIn, there are Facebook groups. Watch and get active. You can email anyone in Facebook. Research and join (“like”) company pages. Watch and participate.
- 28. Create content that’sboth high- quality and high-impact
- 29. Use Tweeter Effectively • • • • • • • • • Tipsrelated to you products Sales, discounts New product announcements Ask questions/for opinions Ask which of your products they like the best? Tweet cool pictures of your product Ask for the retweet! Tweet recent blog posts Tweet a video
- 30. Moving Beyond Social • Facebook updates, tweets, pins, shares, likes, etc are simple ways to spread the content and make it viral. What after social sharing? How you would convert them after the content goes viral? #smwbangalore
- 31. Measure Content MarketingEfforts • Content Consumption – Downloads, page views, particular queries relating specific content, etc. • Content Sharing – If your content is shared, measure what is shared the most, frequency of sharing, etc • Lead generation or Conversion – Actions taken after consuming content like filling up contact forms, makes a purchase, inquires about your offerings, etc #smwbangalore
- 32. Power of Content Contentcreates WEAVE & WEAVE creates a Social Business #smwbangalore
- 33. What’s WEAVE? “That’smy Book” J #smwbangalore
- 34. If integrated inyour content strategy - #smwbangalore
- 35. Content Marketing forecastsfor 2014they need to move beyond marketers will realize that • More publishing in order for their content marketing efforts to be effective. - Connie Bensen, Dell • Visual storytelling will become the next battleground for content marketing. Whether it’s vines, slideshare or brand videos, marketers need to learn to tell stories in an emotional and visual way. - Michael Brenner, SAP and B2B Marketing Insider #smwbangalore
- 36. Content Marketing forecastsfor 2014 • Content marketing will become less of a buzzword and more of a way of life. - Lisa Buyer, Author of Social PR Secrets • It will become increasingly difficult to attract an audience to your content as more people produce content. So promotion of your content will be key. This will be through blogger and influencer outreach, social advertising, co-creation of content to get exposed to new audiences etc. - Ian Cleary, Razor Social #smwbangalore
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