The document discusses the relationship between search engine optimization (SEO) and social media for law firms. It covers the basics of SEO including technical, on-page, and local SEO. It explains how social media can improve SEO through backlinks, followers, and engagement. Having more followers and engagement on social platforms like Google+, Twitter, and Facebook can increase search rankings. The document provides tips for using hashtags and sharing content to make it discoverable on search engines and social networks.