Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
The document provides information about Navneet Kaushal, founder and CEO of PageTraffic, a digital marketing agency. Some key details include:
- Navneet Kaushal has 13 years of experience in digital search marketing and founded PageTraffic in 2002.
- PageTraffic now has 95 employees across offices in New Delhi, Noida, Mumbai, Chicago, and London. They offer services like SEO, PPC, link building, and web development.
- The agency has worked with over 2,500 clients worldwide and won the Red Herring Top 100 Asia award in 2011.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
This document discusses SEO strategies for 2014. It notes that Google introduced many new search results page features in 2013. Content marketing, site speed, and mobile usability are becoming increasingly important alongside traditional tactics like link building and on-page optimization. The rise of the Knowledge Graph and voice search are changing how users interact with search engines. SEO professionals must adapt strategies to focus more on content and usability across different devices and platforms.
The document discusses strategies for optimizing a website for search engine rankings. It emphasizes the importance of user experience factors like dwell time and bounce rates in determining relevance. It recommends including engaging content like video and easy-to-read sections to improve user experience. Additionally, it highlights the need to optimize sites for mobile searches, as most searches now occur on mobile devices and Google prioritizes mobile-friendly pages in its mobile-first index. Link building is also still considered an important SEO tactic.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Search Engine Marketing - Dead and Buried? Click Asia Summit 2011Navneet Kaushal
This document discusses the evolution of search engine marketing and the rise of social media. It notes that major developments like the growth of social networks like Facebook and Twitter, and new search engine features like Google Instant and Places have made SEO more difficult but have also integrated social media into SEM. The document argues that while social media poses some threats, SEM is not dead but changing - social signals now impact search rankings, and successful strategies require an integrated approach combining SEO, social media, and content marketing.
The document provides information about Navneet Kaushal, founder and CEO of PageTraffic, a digital marketing agency. Some key details include:
- Navneet Kaushal has 13 years of experience in digital search marketing and founded PageTraffic in 2002.
- PageTraffic now has 95 employees across offices in New Delhi, Noida, Mumbai, Chicago, and London. They offer services like SEO, PPC, link building, and web development.
- The agency has worked with over 2,500 clients worldwide and won the Red Herring Top 100 Asia award in 2011.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
This document discusses SEO strategies for 2014. It notes that Google introduced many new search results page features in 2013. Content marketing, site speed, and mobile usability are becoming increasingly important alongside traditional tactics like link building and on-page optimization. The rise of the Knowledge Graph and voice search are changing how users interact with search engines. SEO professionals must adapt strategies to focus more on content and usability across different devices and platforms.
The document discusses strategies for optimizing a website for search engine rankings. It emphasizes the importance of user experience factors like dwell time and bounce rates in determining relevance. It recommends including engaging content like video and easy-to-read sections to improve user experience. Additionally, it highlights the need to optimize sites for mobile searches, as most searches now occur on mobile devices and Google prioritizes mobile-friendly pages in its mobile-first index. Link building is also still considered an important SEO tactic.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Search Engine Marketing - Dead and Buried? Click Asia Summit 2011Navneet Kaushal
This document discusses the evolution of search engine marketing and the rise of social media. It notes that major developments like the growth of social networks like Facebook and Twitter, and new search engine features like Google Instant and Places have made SEO more difficult but have also integrated social media into SEM. The document argues that while social media poses some threats, SEM is not dead but changing - social signals now impact search rankings, and successful strategies require an integrated approach combining SEO, social media, and content marketing.
Content & Social Media Marketing on Budget #SMWMumbaiNavneet Kaushal
A solid content and social media marketing plan is the key for any successful business. But, how do you get started on a shoestring budget? If you are on a limited budget, instead of risking your website with a low quality service, learn the ropes and do it on your own. This presentation shares some great Do-it-Yourself tips to help you succeed in content and social media marketing.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
The document discusses metrics for measuring SEO performance. It recommends tracking key metrics like organic search traffic, year-over-year comparisons, keyword rankings and conversions. Segmenting keywords by search volume and identifying top-performing keywords and content pages can provide insights. Calculating the revenue value of organic search and comparing branded vs non-branded keywords are also suggested. Custom keyword and multi-channel analytics reports in Google can help optimize SEO efforts.
The document provides an overview of an SEO workshop presented by Navneet Kaushal. The workshop covers topics like setting goals, keyword research, on-site optimization, off-page optimization, reporting, and the relationship between SEO and PPC. It also discusses tools for keyword research and content strategies like blogging, video, and social media.
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
This document summarizes the biggest SEO changes in 2020, including Google launching over 4,000 search improvements and new features. Major changes discussed include featured snippet deduplication, core web vitals, and the December 2020 and May 2020 core updates. The Covid-19 pandemic also significantly shifted SEO as ecommerce grew dramatically. Looking ahead, opportunities for 2021 include a continued focus on user experience, site speed, and core web vitals.
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
SEO 2015 / Early 2016 Perspective & StrategyJames Allen
Google continues to make algorithm changes that emphasize value-add content over simple keyword stuffing. Penguin and Panda updates have made link building difficult for small businesses. Responsive design is increasingly important as users access the web ubiquitously across various devices. SEO experts must focus on new ideas that aggregate useful data into content in order to provide value to users. Structured data standards will also continue to evolve and impact search results.
Google has increasingly prioritized mobile search optimization over time. Mobile searches now exceed desktop searches globally. In April 2015, Google expanded their use of mobile friendliness as a ranking signal, meaning websites not optimized for mobile could see ranking drops. The update caused a 21% decrease in the share of non-mobile-friendly search results. The document provides guidance on technical approaches for websites to maximize their mobile search engine optimization, including responsive design, separate mobile URLs, and dynamic serving.
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Find valuable insights on the Secret of SEO Success in 2019.
Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.
What do top manufacturing companies put on their websites?Orbit Media Studios
This document outlines 7 best practices for manufacturing company websites based on a presentation given in Month, Year. It discusses having a descriptive homepage headline (51% of sites don't), placing social icons at the bottom of pages (not the header), using descriptive title tags (22% of sites just say "Home"), avoiding slideshows and carousels (47% of sites still use them), using descriptive navigation labels (83% don't), including supportive evidence like testimonials (84% are missing it), and using specific calls to action (89% just say generic things like "Learn More"). The document provides examples and statistics for each best practice.
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
The document discusses how SEO has evolved to focus more on content marketing. It emphasizes that effective SEO content needs to have the right target, structure, and authority. For target, content should match user intent at different stages of the customer journey. For structure, content must be accessible to both users and search engines. For authority, a website needs quality content, links, and an established brand to be trusted. The document provides tips for content creation, such as using keyword research tools and understanding user personas and conversion funnels. It also stresses the importance of site speed, calls to action, and engaging users through different types of content.
The 2015 South Yorkshire Search Marketing ConferenceObjectiveAgency
The document summarizes key topics from the South Yorkshire Search Marketing Conference 2015, including:
1) The evolution of search marketing from 1994 to 2015, how search algorithms and social media have changed search results.
2) Various sessions at the conference covered creating great content, the importance of mobile, pay-per-click advertising, and a specialist panel.
3) Speakers discussed how search marketing has become more content-driven and reflective of real user behavior, and emphasized creating engaging content and building trust online through expertise.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Content & Social Media Marketing on Budget #SMWMumbaiNavneet Kaushal
A solid content and social media marketing plan is the key for any successful business. But, how do you get started on a shoestring budget? If you are on a limited budget, instead of risking your website with a low quality service, learn the ropes and do it on your own. This presentation shares some great Do-it-Yourself tips to help you succeed in content and social media marketing.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
The document discusses metrics for measuring SEO performance. It recommends tracking key metrics like organic search traffic, year-over-year comparisons, keyword rankings and conversions. Segmenting keywords by search volume and identifying top-performing keywords and content pages can provide insights. Calculating the revenue value of organic search and comparing branded vs non-branded keywords are also suggested. Custom keyword and multi-channel analytics reports in Google can help optimize SEO efforts.
The document provides an overview of an SEO workshop presented by Navneet Kaushal. The workshop covers topics like setting goals, keyword research, on-site optimization, off-page optimization, reporting, and the relationship between SEO and PPC. It also discusses tools for keyword research and content strategies like blogging, video, and social media.
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
This document summarizes the biggest SEO changes in 2020, including Google launching over 4,000 search improvements and new features. Major changes discussed include featured snippet deduplication, core web vitals, and the December 2020 and May 2020 core updates. The Covid-19 pandemic also significantly shifted SEO as ecommerce grew dramatically. Looking ahead, opportunities for 2021 include a continued focus on user experience, site speed, and core web vitals.
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
SEO 2015 / Early 2016 Perspective & StrategyJames Allen
Google continues to make algorithm changes that emphasize value-add content over simple keyword stuffing. Penguin and Panda updates have made link building difficult for small businesses. Responsive design is increasingly important as users access the web ubiquitously across various devices. SEO experts must focus on new ideas that aggregate useful data into content in order to provide value to users. Structured data standards will also continue to evolve and impact search results.
Google has increasingly prioritized mobile search optimization over time. Mobile searches now exceed desktop searches globally. In April 2015, Google expanded their use of mobile friendliness as a ranking signal, meaning websites not optimized for mobile could see ranking drops. The update caused a 21% decrease in the share of non-mobile-friendly search results. The document provides guidance on technical approaches for websites to maximize their mobile search engine optimization, including responsive design, separate mobile URLs, and dynamic serving.
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Find valuable insights on the Secret of SEO Success in 2019.
Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.
What do top manufacturing companies put on their websites?Orbit Media Studios
This document outlines 7 best practices for manufacturing company websites based on a presentation given in Month, Year. It discusses having a descriptive homepage headline (51% of sites don't), placing social icons at the bottom of pages (not the header), using descriptive title tags (22% of sites just say "Home"), avoiding slideshows and carousels (47% of sites still use them), using descriptive navigation labels (83% don't), including supportive evidence like testimonials (84% are missing it), and using specific calls to action (89% just say generic things like "Learn More"). The document provides examples and statistics for each best practice.
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
The document discusses how SEO has evolved to focus more on content marketing. It emphasizes that effective SEO content needs to have the right target, structure, and authority. For target, content should match user intent at different stages of the customer journey. For structure, content must be accessible to both users and search engines. For authority, a website needs quality content, links, and an established brand to be trusted. The document provides tips for content creation, such as using keyword research tools and understanding user personas and conversion funnels. It also stresses the importance of site speed, calls to action, and engaging users through different types of content.
The 2015 South Yorkshire Search Marketing ConferenceObjectiveAgency
The document summarizes key topics from the South Yorkshire Search Marketing Conference 2015, including:
1) The evolution of search marketing from 1994 to 2015, how search algorithms and social media have changed search results.
2) Various sessions at the conference covered creating great content, the importance of mobile, pay-per-click advertising, and a specialist panel.
3) Speakers discussed how search marketing has become more content-driven and reflective of real user behavior, and emphasized creating engaging content and building trust online through expertise.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
1) The document summarizes major Google algorithm updates that occurred in 2014 and discusses strategies for SEO success in 2015, focusing on quality content, branding, mobile optimization, and user experience.
2) It emphasizes that effective SEO in 2015 will rely upon helpful, consistent content along with strong branding and a good mobile experience.
3) While link building remains important, factors like sentiment, citations, and brand signals will also influence organic search visibility going forward.
The document is a presentation by Navneet Kaushal, CEO of the SEO company PageTraffic, about tools for SEO. It introduces Kaushal and PageTraffic, then summarizes and demonstrates various technical SEO tools for auditing websites, analyzing speed and performance, crawling pages, finding broken links, researching keywords, analyzing competitors, researching links, and monitoring changes. The presentation emphasizes choosing the right tools and occasionally evaluating results.
The document discusses SEO, SEM, and SMO services including on-page and off-page optimization, social media marketing, content writing, and keyword promotion. Reports will be provided weekly. The services aim to increase website traffic and rankings through techniques like link building, article submissions, social bookmarking, and paid advertising campaigns.
The document discusses search engine optimization (SEO) strategies. It provides statistics on the number of daily searches on Google and Google's dominance in the Indian search market. It outlines key on-site SEO factors like optimizing page titles, descriptions, body text, URLs, heading tags, image alt text, and internal linking. It also discusses technical SEO issues like site speed, security, and canonicalization. The document is a guide for webmasters to improve their search rankings through on-site and technical SEO best practices.
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
The document discusses search engine optimization (SEO) strategies for real estate agents. It covers how people search online, how search engines work, important on-page SEO elements like keywords and links, and off-page optimization through social media and link building. The presentation aims to help agents get found online by understanding user search behaviors and applying both on-page and off-page SEO best practices.
The document discusses search engine optimization (SEO) and outlines a proposed SEO program. The objectives of SEO are to increase a website's visibility, traffic, and number of visitors. The proposed 6-stage program includes evaluation, on-page optimization, off-page activities like link building, and monitoring rankings and traffic over at least one year. Key deliverables include analysis, recommendations, and reports tracking the program's implementation and results.
Digital marketing channels such as email, SEO, PPC, social media, affiliate marketing and mobile can help businesses achieve certain results including greater brand recognition, increased ROI, enhanced sales funnel, increased repeat purchases, greater customer satisfaction, and top and bottom line growth. The key is to take a strategic approach to each channel, such as developing email lifecycles, optimizing landing pages for PPC, engaging customers on social media in real-time, developing key affiliate partnerships, and ensuring the business is prepared for growing mobile opportunities. Creativity and testing are important across all channels.
What are the most significant challenges you face in relation to B2B digital marketing?
There were four particular areas into which the vocally expressed challenges fell overall - money, time, ideas that work and organisational structures.
As has been mentioned earlier – a consistent theme among B2B marketers is the challenge to increase and manage resources behind delivery, but a second significant area coalesced around the need to create cut-through, produce quality content or engage with the audience more effectively.
Marketers, it would seem place high importance not just on reaching people but on engaging them effectively when they do. The third area of consistency was around organisational structures – whether the challenge of scaling projects globally or breaking through the internal silo mentality.
Meeting Maker Marketing Campaigns: How to Connect Sales with AnyoneLaurie Beasley
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and President of the Direct Marketing Association of Northern California shows how you can connect sales with anyone by using meeting maker marketing campaigns. https://dmanc.org https://beasleydirect.com
Building a Business Case for Localized Marketing AutomationGleanster Research
Join Gleanster Principal Analyst for a look at building a business case for localized marketing automation. You'll learn how to frame the challenges internally, how LMA technology can help facilitate cost savings and sales lift, and most importantly - how to justify the investment with tangible numbers.
Michiels references an ROI model built by Gleanster that allows marketers to calculate the benefits of localized marketing using internal numbers.
Building a Business Case for Localized Marketing AutomationIan Michiels
Join Gleanster Principal Analyst for a look at building a business case for localized marketing automation. You'll learn how to frame the challenges internally, how LMA technology can help facilitate cost savings and sales lift, and most importantly - how to justify the investment with tangible numbers.
Michiels references an ROI model built by Gleanster that allows marketers to calculate the benefits of localized marketing using internal numbers.
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
Leveraging Big Data Analytics in Deriving Consumer Insights - Lion&LionMerlien Institute
The document summarizes Stefan Bruun's presentation at Insight Valley Asia 2013 about how data can help brands and retailers. Some key points discussed include how search data can provide insights into consumer demand and purchasing patterns, how online marketing allows for more targeted and frequent testing of ads compared to traditional marketing, and how understanding customer journeys and interactions across channels can improve marketing efficiency. Specific examples also demonstrated how data insights helped optimize campaigns for a brand.
This document discusses approaches for quantifying the impact of brand advertising in B2B environments. It is difficult to directly link brand advertising to sales in B2B due to long sales cycles, influence of decision-making units, and the role of sales forces. The document proposes using intermediate metrics that correlate with purchase intent, such as willingness to take a sales call, and digital metrics from online tracking like visits to a company's homepage. It provides an example where multivariate time series analysis was used to model the impact of various factors like TV advertising, print, and online ads on homepage visits.
Learn Powerful PPC Tactics that Get You Leads
In this presentation, you will learn in detail, 10 tactics you can use to craft a winning PPC strategy that gets results!
Tactic #1: Remarketing
Tactic #2: Provide Opportunities for Soft Conversions
Tactic #3: Attribution Modeling
Tactic #4: Measuring Phone Call Conversions
Tactic #5: Interaction Mining
Tactic #6: Targeting Local Customers Everywhere
Tactic #7: Bid Modifiers
Tactic #8: Device Segmentation
Tactic #9: AdWords Shared Library
Tactic #10: User Engagement Optimization
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
This document summarizes a presentation by CPC Strategy experts on measuring the effectiveness of branding campaigns. It discusses setting goals, understanding target audiences, exploring branding channels like search and display ads, audience segmentation, and attribution modeling. Attribution is important for branding campaigns not expected to convert immediately. Brand lift measurement and Google Trends can also help measure branding impact over time relative to categories and competitors. Questions are taken at the end about improving digital brand measurement strategies.
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
Tracy Smith presented on harnessing the power of online marketing for small and medium-sized businesses. The presentation highlighted that consumers are increasingly searching online and businesses need to be found where consumers are searching. A survey showed that Canadian SMBs plan to significantly increase their online marketing investments in search engine marketing, search engine optimization, online directories, and other digital advertising solutions in the next 2-3 years. The presentation provided examples of online marketing campaigns for a taxi company, moving company, auto parts store, and pizza place that drove leads, calls, and sales in a cost-effective manner.
It can be an exciting thing, starting your own business. But like many others who have begun their own startup companies, it soon becomes apparent how daunting it can be to make the company a success, or even just to keep it going. For those that do have startup companies, it can be a tricky thing to market the business and make it grow. That can be said of any new business, but particularly of small startup businesses. To help, here are a few top tips in digital marketing to help you to grow your startup.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
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The document discusses problems with the traditional insurance agent sales channel model and proposes solutions. Specifically, it notes that efforts are duplicated across carriers, distributors, and agents; data is not shared; and the sales cycle is lengthened. It also notes issues with inconsistent branding, lead handoffs extending the customer lifecycle, and duplication of efforts. The document proposes using technology to eliminate steps in the sales cycle and connect prospect behavior to marketing programs to close the loop. It also discusses squeezing partner margins by beefing up co-op marketing to eliminate distributor services.
This document provides information about digital marketing services from Zoom Web Media. It discusses their global presence and team specializing in end-to-end digital marketing solutions. Key aspects of their approach include search engine optimization, paid search advertising, social media marketing, remarketing, and email marketing. The goal is to help clients achieve organic growth, paid conversions, and brand awareness online through an integrated digital marketing strategy.
in this ppt we explain about what is digital marketing and about its areas, it is really helpful for those who want to make career in digital marketing field.
John Simpson, Kalev Peekna, Cameron Friedlander and Corrie Maguire provide a digital deep dive, equal parts lecture and discussion, designed to help marketers accelerate their digital efforts at the Legal Marketing Association Annual Conference in Austin.
What does it mean to live in a digital-first world? How have leading organizations, such as Boston Consulting Group and Kimberly-Clark, managed to secure buy in for their digital efforts ... and how can law firms do the same? And, maybe most importantly, how do you continuously prove the value/return of a multi-channel approach?
Workshop facilitators John Simpson and Kalev Peekna of One North and Workshop leaders Cameron Friedlander of Kimberly-Clark and Corrie Maguire of the Boston Consulting Group, work to answer these questions and more. Mixing lecture, case studies, exercises and discussion, we explore how we as an industry must utilize digital.
Similar to Power of Digital Marketing - TiE Young Enterpreneurs 2015 (20)
The document discusses SEO strategies and opportunities for 2022. It recommends focusing on content that solves problems for the target audience by identifying their problems and building content to address them better than competitors. Technical SEO should be optimized, including passage ranking, featured snippets, the EAT principle, and long-tail keywords. Both new and old content should be created and updated, and images, backlinks, and user experience should not be ignored. Brand authority and speed are also important soft factors.
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
This document provides best practices for mobile sites, including:
- By 2016, 1.5 billion people are expected to shop via mobile commerce and mobile shopping is growing rapidly.
- Google plans changes to ranking to address sites misconfigured for smartphones.
- The document discusses responsive, separate URLs, and dynamic serving as mobile setup options and their pros and cons from an SEO perspective.
- It provides tips for mobile site architecture selection and optimization including image sizes, page weights, and canonical markup.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
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ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
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Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
79. Social media marketing refers to the process of gaining traffic or
attention through social media sites.
Social media itself is a catch-all term for sites that may
provide radically different social actions. For instance, Twitter
is a social site designed to let people share short messages or
“updates” with others. Facebook, in contrast is a full-blown
social networking site that allows for sharing updates, photos,
joining events and a variety of other activities.
97. Why social media?
• Nice to have or necessity?
• Necessity
• Increases the KLTC (Know, Like, Trust and Convert ) factor of
your brand
– Brands that show up consistently, with interes3ng content build a
following
– Brands who personally engage with individuals create customers
– Customers buy from brands they know, like and trust
• Builds credibility
• Differen3ates you from the compe33on
• Enables people to share and talk about your brand
• Drives traffic
112. Build a Community, Not a Brand
DETERMINE YOUR AUDIENCE!
!
FIND OUT WHAT THEY RE
LOOKING FOR OR TALKING
ABOUT!
!
WRITE ABOUT IT IN A WAY THAT IS:
EDUCATIONAL
ENTERTAINING
INFORMATIVE
SHARE
113. A Cohesive Content Plan
*Source: Page Traffic Buzz, 20 Captivating Digital Marketing Statistics for 2014
SOCIAL MEDIA AUDIENCE BUILDING
RELATIONSHIP BUILDING & ASKING LINK BUILDING
120. Facebook Advantages
① Turn your friends into agents.
② Read news feed. Someone may post a “does anyone
know...”
③ Just like LinkedIn, there are Facebook groups.Watch and
get active.
④ You can email anyone in Facebook.
⑤ Research and join (“like”) company pages.Watch and
participate.
151. 3. How to Benchmark, & Analyse
• Funnel Analysis
– What is the Funnel for your Business?
– What are the benchmarks for your industry
conversion
• Lead Gen – Benchmark
• Registra3on Rate
• Conversion on Ecommerce
• SAAS : Free to Paid Conversion Rate
• Have you Set Up Enable Event/Goal Tracking in GA
– Micro-conversions Are Valuable too
• Whitepaper download, Video watch, Newsle?er Subscriber
• How much value should I assign to each conversion
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