1) The document summarizes major Google algorithm updates that occurred in 2014 and discusses strategies for SEO success in 2015, focusing on quality content, branding, mobile optimization, and user experience.
2) It emphasizes that effective SEO in 2015 will rely upon helpful, consistent content along with strong branding and a good mobile experience.
3) While link building remains important, factors like sentiment, citations, and brand signals will also influence organic search visibility going forward.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
In the presentation learn about how great looking websites get great traffic as well by optimizing it for search engine crawlers. The presentation holds relevance in the present scenario where SMBs and clients often do not understand the mechanics of driving meaningful relevant traffic to their website and hence end up exiting the digital medium.
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Find valuable insights on the Secret of SEO Success in 2019.
Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Content & Social Media Marketing on Budget #SMWMumbaiNavneet Kaushal
A solid content and social media marketing plan is the key for any successful business. But, how do you get started on a shoestring budget? If you are on a limited budget, instead of risking your website with a low quality service, learn the ropes and do it on your own. This presentation shares some great Do-it-Yourself tips to help you succeed in content and social media marketing.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
In the presentation learn about how great looking websites get great traffic as well by optimizing it for search engine crawlers. The presentation holds relevance in the present scenario where SMBs and clients often do not understand the mechanics of driving meaningful relevant traffic to their website and hence end up exiting the digital medium.
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Find valuable insights on the Secret of SEO Success in 2019.
Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Content & Social Media Marketing on Budget #SMWMumbaiNavneet Kaushal
A solid content and social media marketing plan is the key for any successful business. But, how do you get started on a shoestring budget? If you are on a limited budget, instead of risking your website with a low quality service, learn the ropes and do it on your own. This presentation shares some great Do-it-Yourself tips to help you succeed in content and social media marketing.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
This SEO presentation was designed for Realtors, but anybody can benefit from its contents, which include basic search engine optimization techniques and online marketing.
SEO for 2015, Getting on top in SERPs strategically.Divya Tandon
The presentation is on how you can apply some SEO strategies & achieve rankings in 2015, a strategy to follow.
Skype : divya-tandon
linkedin : https://in.linkedin.com/in/divya84
How Does Google’s Helpful Content Update Impact SERP Rankings_.pptxUkti
Google first announced the Google Helpful Content Update on 18th August 2022 to crack down on low-quality, unhelpful content. This caused huge ripples in the search result rankings, as big websites like HubSpot and Search Engine Journal started experiencing month-over-month drops in total keyword traffic.
So, what does the update mean for your SEO and rankings? Here are all the important bits you need to know about Google’s Helpful Content Update and its impact on rankings.
Google Updates: Panda, Penguin and Hummingbird, Oh My!MITCPS
According to Compete PRO, 34.52% of the incoming traffic to mit.edu sites in July 2014 came from Google.com. That’s 1,403,774 out of the 4,065,881 visits to these sites from the U.S. that month. This presentation will explain how search works and give an overview of the more than 200 unique signals or “clues” that Google’s algorithms use today. It will also cover three major updates to Google’s algorithms, named Panda, Penguin and Hummingbird. And it will take a look at the algorithms of the second largest search engine, YouTube.
SEO is not what it once was, but do you know why. This presentation will dive deeper into the history and current state of SEO, as this will allow us to better predict the future. This slide deck was created for @HubSpot's New Hampshire User Group (@HUGNH) presentation.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
An algorithm is a set of instructions or a step-by-step procedure used to solve a specific problem or perform a specific task. It is a precise and well-defined sequence of operations that takes some input and produces an output. Algorithms can be implemented in various forms, such as computer programs, mathematical formulas, flowcharts, or pseudocode.
Originally presented at a DNN webinar, "Google’s Latest Algorithm Update! What You Need to Know."
http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/420806
In 2013, Google has made big changes to its Penguin algorithm that you need to know about. Google Penguin 2.0 can affect your how your website stacks up against the competition.
This presentation covers:
1) Google's recent Penguin 2.0 update
2) How Penguin 2.0 can impact your SEO, PPC and SEM.
3) How to integrate social media onto your website
4) How social media can play well with both SEO and PPC
Abstract: Google employs algorithms in such a way that it holds the capability of sensing what one might want to see, out of the keyword that we have entered. In other words Google’s algorithms accept our query as input and produce results in the form of webpages that may count up to many thousands or even millions.
There are certain criteria upon which the algorithm filters our search results. The technical term used to represent such criteria is ‘clues’. These clues are unique signals that help in determining what really we are looking for. They include information like the terms and condition of a website, how recent has the content been modified, the region in which the user exists, how good the title of a pages looks and rank of the page.
Google’s developers focus on refining the quality of result produced by employing different ‘clues’, that also determine if a page or website stands at position 1 in search results.
While the overall preview of how the algorithm works has been specified, a Google algorithm is not as easy as it meets the eye. Google algorithms are complicated and increase in the level of complexity as the search for a user’s query gets refined from level to level.
This presentation will help you to understand SEO Trends and tactics which you can follow to create a winning strategy for 2021. Watch this presentation to get detailed information about new updates from Google which are planned to launch in May 2021 and how you apply them to stay ahead of your competition.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Learn some of the most important factors to consider while designing mobile websites. From speed to SEO.
The best practices to create and promote mobile websites.
Factors to consider while making mobile friendly sites
How to do SEO for mobile sites
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. WHAT’S CHANGED???
• Authorship Photo Drop — June 28, 2014
• John Mueller made a surprise announcement (on June 25th) that Google would be dropping all authorship photos from SERPs (after
heavily promoting authorship as a connection to Google+). The drop was complete around June 28th.
• Payday Loan 3.0 — June 12, 2014
• Less than a month after the Payday Loan 2.0 anti-spam update, Google launched another major iteration. Official statements
suggested that 2.0 targeted specific sites, while 3.0 targeted spammy queries.
• Panda 4.0 (#26) — May 19, 2014
• Google confirmed a major Panda update that likely included both an algorithm update and a data refresh. Officially, about 7.5% of
English-language queries were affected. While Matt Cutts said it began rolling out on 5/20, our data strongly suggests it started
earlier.
• Payday Loan 2.0 — May 16, 2014
• Just prior to Panda 4.0, Google updated it's "payday loan" algorithm, which targets especially spammy queries. The exact date of the
roll-out was unclear (Google said "this past weekend" on 5/20), and the back-to-back updates made the details difficult to sort out.
• Unnamed Update — March 24, 2014
• Major algorithm flux trackers and webmaster chatter spiked around 3/24-3/25, and some speculated that the new, "softer" Panda
update had arrived. Many sites reported ranking changes, but this update was never confirmed by Google.
• Page Layout #3 — February 6, 2014
• Google "refreshed" their page layout algorithm, also known as "top heavy". Originally launched in January 2012, the page layout
algorithm penalizes sites with too many ads above the fold.
4. WHAT’S CHANGED???
• Pirate 2.0 — October 21, 2014
• More than two years after the original DMCA/"Pirate" update, Google launched another update to combat software and digital media piracy. This
update was highly targeted, causing dramatic drops in ranking to a relatively small group of sites.
• Penguin 3.0 — October 17, 2014
• More than a year after the previous Penguin update (2.1), Google launched a Penguin refresh. This update appeared to be smaller than expected
(<1% of US/English queries affected) and was probably data-only (not a new Penguin algorithm). The timing of the update was unclear, especially
internationally, and Google claimed it was spread out over "weeks".
• "In The News" Box — October 1, 2014
• Google made what looked like a display change to News-box results, but later announced that they had expanded news links to a much larger set
of potential sites. The presence of news results in SERPs also spiked, and major news sites reported substantial traffic changes.
• Panda 4.1 (#27) — September 23, 2014
• Google announced a significant Panda update, which included an algorithmic component. They estimated the impact at 3-5% of queries affected.
Given the "slow rollout," the exact timing was unclear.
• Authorship Removed — August 28, 2014
• Following up on the June 28th drop of authorship photos, Google announced that they would be completely removing authorship markup (and
would no longer process it). By the next morning, authorship bylines had disappeared from all SERPs.
• HTTPS/SSL Update — August 6, 2014
• After months of speculation, Google announced that they would be giving preference to secure sites, and that adding encryption would provide a
"lightweight" rankings boost. They stressed that this boost would start out small, but implied it might increase if the changed proved to be positive.
• Pigeon — July 24, 2014
• Google shook the local SEO world with an update that dramatically altered some local results and modified how they handle and interpret location
cues. Google claimed that Pigeon created closer ties between the local algorithm and core algorithm(s).
27. Fast Site = Better Rankings
developers.google.com/speed/pagespeed/
28. Designing for the User
Thinking objectively about your site layout
! Reinforce branding
! Consistency
• Color scheme, fonts, buttons, etc.
! Categorize products intuitively
! 3-click rule
! Company information at the bottom
! A balanced diet of images and text
• Images for the user, text for the search engines
34. IF YOUR PHONE DOESN’T
DISPLAY FLASH, GOOGLE WILL
NOT SHOW FLASH SITES IN
YOUR RESULTS.
Ma#$Cu#s$of$Google$at$Pubcon$in$October$2013$
35. IF YOUR WEBSITE ROUTES ALL
MOBILE TRAFFIC TO THE
HOMEPAGE RATHER THAN THE
INTERNAL PAGE THE USER
WAS ATTEMPTING TO VISIT, IT
WILL BE RANKED LOWER.
Ma#$Cu#s$of$Google$at$Pubcon$in$October$2013$
36. IF YOUR SITE IS SLOW ON
MOBILES, GOOGLE IS LESS
LIKELY TO RANK IT.
Ma#$Cu#s$of$Google$at$Pubcon$in$October$2013$
40. UX From a Technical Standpoint
Bells and whistles behind the curtain
! Responsive design
• May factor into future algorithms
! Page speeds
• Consistent image sizes
• Limit products displayed per page
• Use HTML whenever possible, Javascript sparingly
! Broken links, 301s, 404s
• Address these in Webmaster Tools
• Redirect dead or migrated pages to related, active ones
45. Google Authorship is Dead
What are authors to do?
! Don’t stop creating great content
• Quality, thought-provoking content is king
• Make it engaging and sharable
! Promote content where your customers congregate
! Repurpose your pieces across all channels
! Don’t put all your eggs in one basket
46. Ever Evolving Google’s Algorithm
ConfidenCal$and$Proprietary$InformaCon$$
The never-ending story
47. Pandas Eat Up Good Content
Creating original web copy
! Unique, original content is king
• Thought-leading
• Data-driven
• Penalties for duplicate content
! Consider videos infographics
! Keep on-page content!
• Should be unique to each page
48. Pigeons Fly Local
Catering to your neighborhood customer base
! Hyper-localized search results
! Develop consistent citations
! Create Google Places account
! Use neighborhood- and city-specific
language on-site
49. Penguins Pay Attention to Links
Earning links builds an interconnected reputation
! Paid links = no good!
! Consider link removal
! Network with industry bloggers
! SEO is like PR when earning
links
• Create content that contributes
50. Hummingbirds are Conversational
Answering a customer’s query-based search
! Content should be
conversational
• Written for human beings
• Ignore keyword density
• Answer questions your
customers are asking
! As search evolves, Hummingbird
will become more important
• Voice activated search