We've all heard the saying "a photo is worth a thousand words." So what can this mean for your brand? When you post a photo it should directly reflect a part of who you are as a nonprofit. It is important to remember how much an image can carry, especially when sharing it with the world.
We also have to keep in mind that a photo can easily influence how much time a person is willing to spend on your website or reading your newsletter. When telling a story with photography as your medium your values should coincide.
Join Jessie Fox and Lansie Sylvia from Here's My Chance as they give a comprehensive overview of photography and how improving the finer points of an image can make a world of a difference to your websites, newsletters, email blasts, and more!
3. Our core values
• Founded in March 2011 to serve high-impact orgs
• Here’s My Chance (HMC) is a creative agency for
good – we work with clients we believe in!
• HMC empowers organizations to capitalize on the
influence of community, content, and social impact
• Using our creativity to make a positive impact on
the planet is a core mission and part of our
business model
8. Authentic vs Stock
• What is the true difference between authentic and stock
photography?
• At HMC, we celebrate personality and we love to
capture that in photos
• Stock photographs are obviously…stock photographs
• Authentic photographs are personal, valued & true
moments
10. A pro vs Your phone
• Where do we begin to see the difference between
professional photographs and photographs taken on a
phone?
• Image quality: DPI (Dots Per Inch)
• Detail within an image (angles, shadows, catch lights,
contrast, composition)
• Use of the actual photo. How many platforms are we
utilizing?
11. Look at the difference
NIKON D700, DPI 300 IPHONE 4S, DPI 72
18. Some things to consider:
• Placement matters
• Captions get read more than body copy—four times more
• Images without clear relevance are a waste of space
• Page load times are the number one criterion for maximizing
readership
• Bounce rates on your website- how can photography
effect this?
Image composition
21. IMAGE COMPOSITION
• 90% of information transmitted to the brain is visual
• We process images 60,000x faster than text
• Irresistible images? Pointing arrows and directed gazes
• Our brains are wired to remember images better than names
24. WHAT DO THE PROS DO WELL?
• Use quality (high-resolution) photos
• They know that certain images can reduce readership
• Create eye-catching photos to be shared
• Avoid having an entire archive of photos on their site
• Use quality, size, and position to help the reader see
what is important
31. Here’s what...
• PICK THE RIGHT PHOTOS
• “More” does not mean “better”
• TELL THE RIGHT STORIES
• You want your viewers to take something away from
your images
• KEEP IT SIMPLE
• Don’t overpopulate your pages with photographs
• QUALITY IS KEY
• Photos have the highest user engagement
• People like to share beautiful (high quality) images.
• Planning within your budget for photographs is well
worth the cost!
43. Upcoming events &
webinars
• WORKSHOP: New Tools and Resources to
Get Things Done
• Monday, July 14 from 9:30am-11:00am
• Co-hosted by Jessie Fox
• At the Free Library (Room 108)
• http://www.meetup.com/Dollars-Making-
Sense-Phillys-Nonprofit-Fundraising-Group/
events/178357292/
44. Questions?
Lansie Sylvia
Director of Engagement
lansie@heresmychance.com
www.heresmychance.com
workwithus@heresmychance.com
@hmctwit
Jessie Fox
Photojournalist
jessie@heresmychance.com