Freelance journalist, writer, and online marketing strategist Aaron S. Robertson shares a few helpful pointers and insights on utilizing Facebook for business in this brief presentation. The presentation contains links to a handful of different Facebook fan pages as examples, as well as links to a number of articles for further reading.

1. What is a Successful
Facebook
Copyright 2013 Aaron S. Robertson
Campaign?
By Aaron S. Robertson
Freelance writer, journalist, and online marketing strategist

2. My Background
• President of an online marketing company, Intrepid
Innovations Inc., since end of 2007
• On Facebook since end of 2005 – going on eight
years
• Seen many changes and additions through the years
• Built a good number of pages and groups over the
years for a wide variety of businesses and
organizations

3. Overcoming Facebook
Stereotypes and Myths
• No longer a site just for college students to talk
silly and share photos taken at drunken parties
• It’s not all kids
• More and more adults, businesses, using it each
and every day

4. Facebook’s Value for
Business
• A dynamic, active user base of over 1
billion!
• Fan pages
• Event pages
• Groups
• Create and share docs, collaborate
• The ability to utilize highly-targeted ads
• Outside search engine visibility now

5. When Utilizing Fan Pages…
• Cannot be overtly sales-y
• Share useful tips, articles, videos, and other resources
• Demonstrate your expertise in a subject
• It’s okay to have fun once in a while!
• Share a light, appropriate joke
• Post a funny yet appropriate video from time to time
• Engage your audience by
• Asking questions
• Answering questions / replying to your fans
• Holding occasional contests
• You have to be passionate!

6. Social “Media”
• Think of using Facebook or any other social media this way:
• You’re now a media company
• People are coming to your page for news, videos,
articles, links, blog posts, and other content
• They’re coming to your site to engage in meaningful
conversation and debate
• Perhaps yours is the very first site someone sees a news
article or other content on before they see it on a major
mainstream news Web site!
• All the while, they’re seeing your company name – your
brand
• They remember you for it

7. Examples of Different Pages
• Rebecca Romney – Rare books expert and occasional gues
• Spectrum Communications – 24/7 Milwaukee-area answe
• Aaron S. Robertson – Journalist, Entrepreneur, Public Serv
• The Buckinghams – 1960s pop/rock band

8. Examples of Different Pages,
Cont’d.
• Muskego Law Group
• MindWorks Photography
• Scordato Italian Bakery
Disclaimer: Please note that the examples listed here and on the
previous slide were chosen by me merely to demonstrate variety and
quality. The vast majority of these examples I did not build, nor do I
maintain in any way.

9. For Further Reading and
Ideas
• Facebook’s own advice and resources for business
• “
Why Facebook and Business Networking Go Hand in Hand
”
• “Could Facebook Revolutionize Your Business? Tips From
The New Book: Ramon Ray”
• “10 Ways to Grow Your Facebook Following”
• “Readers Respond: Small Business Facebook Page Tips”

10. Questions???

11. Contact
Aaron S. Robertson
President, Intrepid Innovations Inc.
414.418.2278
aaron@boldlyinnovative.com
www.milwaukeebusinessopportunities.com