Here’smy chance
YOUDo          activate your community?Are         maximizing your impact?Do          do good things?                     ...
(                                        )C O N G R AT U L AT I O N S ,         THANK          YO U                       ...
What We DoWe are an interactive Agency for Good, working with non-profits and corporatebrands to rally massive digital com...
Management TeamKevin Colahan   D av i d G l o s s         Chris Matsingerskills:                    gamification, creative...
David Gloss( )“                                                                           ”                               ...
Kevin Colahan( )                             Kevin is a highly qualified technical project/product manager and            ...
Chris Matsinger( )                                 Chris Matsinger brings a wealth of marketing technology, business      ...
Clients
Partners           Philadelphia Game Lab
Current StateOnline giving is growing...         $1.4 B                          $19 BCSR programs give BIG dollars   Indi...
Current State of Online Giving100K     .25%$40-$60 average social media donation                                         o...
Current State of Online GivingR e c e n t p r o j e c t i o n s h av e o n l i n e g i v i n g r e a c h i n g$35 B by 2015
build out infographic from website
HMC Capabilities Campaign             HMC Ser vices   Motion   Labs
Campaign ServicesH M C d e v e l o p s & u t i l i z e s g a m e m e c h a n i c s , b e h av i o r a lanalysis, and inter...
Strategy/Campaign Preparationcommunity growth/engagement                   trainingmillennial & intergenerational         ...
s t r a t e g y, c r e a t i v e , & t r a i n i n g                 The MS Society is the leading services and advocacy o...
Creative           branding design           motion graphics & video           data visualization           messaging stra...
Collect ideas from                                                               the community         web design & videoc...
effect:          HMC created a successful motion graphic video and interactive portal that          dynamically displayed ...
Campaign Management       dedicated client engagement executive       full ser vice or suppor t       coordinate productio...
web design, event promotion,         gamification, & fundraisingcause:         The Spruce Foundation is a leading young pr...
(         HMC recommended a Mad Men themed gala to ride the momentum of the concurrent          season premiere. Host Comm...
event, video, & campaign strategy         The Charles and Lynn Schusterman Family Foundation is one of the leading familyc...
(                                                                                  )          HMC created a motion graphic...
HMC MotionThink 20 pages of a mission critical report all wrapped up into 90 seconds of inspirational& engaging video cont...
HMC MotionWe p r o d u c e t h o u g h t - p r o v o k i n g , i n f o r m a t i v e , &meaningful videos that stand out a...
c l i c k t o v i e w H M C Yo u Tu b e
HMC Labs    Execution                          +         Insight                                                          ...
HMC LabsWe l e v e r a g e c l i e n t & c a m p a i g n i n s i g h t s t o d e v e l o pinnovative products that fill un...
current productHMC’s first product is a CMS,allowing anyone to simplycreate their own interactivevideo campaign
Why HMC?pioneering a new      metrics-driven    strong &categor y of social         &          experienced good campaigns ...
Do Good Things With Us    David Gloss    Co-Founder/CEO    (610) 772-1270    d a v e @ h e r e s my c h a n c e . c o m   ...
Here's My Chance Capabilities - Building a Sustainable Community of Active Supporters
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Here's My Chance Capabilities - Building a Sustainable Community of Active Supporters

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Founded in Philadelphia in May 2011, Here’s My Chance (HMC) offers fun and interactive applications (web and mobile), creative direction, and strategic support for non-profits, political candidates, socially charged brands and active citizens.

For every engagement, our goals are clear:

*Grow passionate digital communities that fosters positive change.
*Develop meaningful supporter relationships through shared communication, mutual respect and grassroots inspiration.
*Run coordinated membership and fundraising strategies by keeping the technology simple and removing barriers to entry.
*Monitor metrics and analytics to ensure that all investments convert to measurable outcomes that furthers project goals (whether supporter growth, increased donations, higher visibility, etc)

To learn more, visit:

http://www.heresmychance.com
http://www.twitter.com/hmctwit
http://www.facebook.com/hmc2011

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Here's My Chance Capabilities - Building a Sustainable Community of Active Supporters

  1. 1. Here’smy chance
  2. 2. YOUDo activate your community?Are maximizing your impact?Do do good things? / YES NO
  3. 3. ( )C O N G R AT U L AT I O N S , THANK YO U for being good people! To d o g o o d t h i n g s , p r o c e e d t o n e x t p a g e .
  4. 4. What We DoWe are an interactive Agency for Good, working with non-profits and corporatebrands to rally massive digital communities around important issues and causes
  5. 5. Management TeamKevin Colahan D av i d G l o s s Chris Matsingerskills: gamification, creative direction, business development, behavioral & network dynamics, program management, product design, metrics & evaluation, anayltics & segmentation, process management
  6. 6. David Gloss( )“ ” Top 12 Entrepreneurs under 30 to watch in 2012 -The Philadelphia Business Journal Before launching Here’s My Chance, David spent 3 years working with Artists & Instigators, a Marc Ecko venture capital and innovation group, supporting investor relations and market due diligence. His efforts led to investment into Ryzing, a social gaming company, where David built real- time sweepstakes games allowing players to win cash and prizes while David Gloss supporting charitable organizations. His unique incentive mechanics were influential in the growth of the 500,000+ player community and set a new Co-Founder & standard for the use of games for social good. Chief Executive Officer David began his career in Washington D.C. working with federal agencies and contractors on the use of enterprise software and Web 2.0 technologies to drive efficient government and civic engagement. As a market entry specialist, David helped educate established government bureaucrats and Fortune 1000 executives on the power of transparency and interactive media to simplify procurement cycles, partner relations, employee training, and communication infrastructure. David holds an MBA in International Business from Temple University, Fox School. He is the Mobile Application Board Advisor of Zagster, a TechStars company and the Executive Chair of The Spruce Foundation, cultivating the next generation of Philadelphia’s philanthropists and youth advocates.
  7. 7. Kevin Colahan( ) Kevin is a highly qualified technical project/product manager and Kevin is a highly qualified technical project/product manager and business analyst and has worn whatever hat necessary over the past business analyst and has worn whatever hat necessary over the past year to help HMC get to where it is today. His previous work with year to help HMC get to where it is today. His previous work with Delphic Delphic Sage and GMAC provided a unique experience managing the Sage and GMAC provided a unique experience managing the delivery of delivery of custom business and marketing applications. Managing custom business and marketing applications. Managing clients such as clients such as Johns Hopkins, Newmark Knight Frank and Sovereign Johns Hopkins, Newmark Knight Frank and Sovereign Bank, Kevin was Bank, Kevin was able to consistently deliver interactive projects under able to consistently deliver interactive projects under budget and ahead budget and ahead of schedule. of schedule. Additionally, Kevin was contracted by YouTube cult sensation, The Additionally, Kevin was contracted by YouTube cult sensation, The Angry D e v i n C oo a h a n Ka d Gl l ss Angry Video Game Nerd (James Rolfe) of Cinemassacre. During Video Game Nerd (James Rolfe) of Cinemassacre. During his tenure, his tenure, Kevin was able to double online ad revenue, extensively Kevin was able to double online ad revenue, extensively expand social Co-Founder & expand social media presence with crowd/fan-sourced contests and media presence with crowd/fan-sourced contests and was instrumental was instrumental in helping the Angry Video Game Nerd capture Chief Product Officer in helping the Angry Video Game Nerd capture Mashable’s Best Online Mashable’s Best Online Video Web Series. Video Web Series.
  8. 8. Chris Matsinger( ) Chris Matsinger brings a wealth of marketing technology, business operations and leadership expertise to the HMC management team. Formerly the COO for a display media platform startup, Chris is well versed in implementing new business processes and building teams to efficiently meet the needs of our client and business objectives in a fast- paced, entrepreneurial environment. Prior to this, Chris served as Vice President, Digital Services for a healthcare Ad Agency where he drove all aspects of web and database campaign development and implementation for brands from Pfizer,D a v i d Mla ts s n g e rChr s G o si Johnson & Johnson, Proctor & Gamble and Merck to name a few.Chief Operating Officer Chris has three passions that drive his focus - building new initiatives from scratch (campaigns, teams, entire organizations), implementing agency operations effective, repeatable business processes, and coffee...lots of coffee. analytics & segmentation technology management project & process management
  9. 9. Clients
  10. 10. Partners Philadelphia Game Lab
  11. 11. Current StateOnline giving is growing... $1.4 B $19 BCSR programs give BIG dollars Individuals are giving MORE through online campaigns through small dollars
  12. 12. Current State of Online Giving100K .25%$40-$60 average social media donation of impressions conver t to a donation 44%organizations who measure2xsocial media have a 6x higherchance of raising higher conversion rates of fans who found your online donors page via compelling are more video or content valuable than offline donors average facebook fan page has 6,500 fans
  13. 13. Current State of Online GivingR e c e n t p r o j e c t i o n s h av e o n l i n e g i v i n g r e a c h i n g$35 B by 2015
  14. 14. build out infographic from website
  15. 15. HMC Capabilities Campaign HMC Ser vices Motion Labs
  16. 16. Campaign ServicesH M C d e v e l o p s & u t i l i z e s g a m e m e c h a n i c s , b e h av i o r a lanalysis, and interactive media to create ROI drivencampaigns that foster community engagement Do good things Strategy/ Campaign Creative Campaign Preparation Management
  17. 17. Strategy/Campaign Preparationcommunity growth/engagement trainingmillennial & intergenerational aw a r e n e s sgamification & incentives fundraisingpar tner identification thought leadershiptools implementation research & analysis
  18. 18. s t r a t e g y, c r e a t i v e , & t r a i n i n g The MS Society is the leading services and advocacy organization supporting peopleeffect: cause: affected by Multiple Sclerosis. Following a discussion on millennial donor behaviors and interactive media, HMC was engaged to run a two-day training and strategy session on the power of community dynamics, game mechanics, and data analytics as related to fundraising and volunteer engagement. The goal of the session was to empower team leaders with the tools to think creatively and strategically about messaging and fundraising strategy. The MS Society saw immediate value in using behavior analysis to inform their go- forward strategies and are currently in the process of drafting an RFP, based on HMC recommendations, to seek a vendor to support the implementation of millennial centric strategies leveraging both online and offline communities. Additionally, HMC recommended the creation of a themed walk to support the capture of more millennial donors and volunteers. Walk is currently in development.
  19. 19. Creative branding design motion graphics & video data visualization messaging strategy copywriting
  20. 20. Collect ideas from the community web design & videocause: The Leichtag Foundation, in collaboration with the Center for Leadership Initiatives, is running a study to learn more about the Jewish community living in Coastal North County San Diego, to inform their future grant making process. HMC was engaged to support the study, by creating a recruiting/inspirational video and supplemental website to inform residents about the effort and collect ideas about where North County should be heading.
  21. 21. effect: HMC created a successful motion graphic video and interactive portal that dynamically displayed all idea submissions as Post-It Notes. The video and portal have been integral in soliciting ideas and focus group participants for the study, which will be release in mid-2012.
  22. 22. Campaign Management dedicated client engagement executive full ser vice or suppor t coordinate production & execution develop, analyze, & deliver results recommend campaign iterations manage vendor & par tner relations
  23. 23. web design, event promotion, gamification, & fundraisingcause: The Spruce Foundation is a leading young professional, volunteer based organization that provides grant funding and strategic leadership to at-risk youth organizations in Philadelphia. In preparation for the 2012 Five Year Anniversary Gala, HMC was engaged to develop a strategy to increase ticket sales, partner engagement, and donations by employing game mechanics to drive activity.
  24. 24. ( HMC recommended a Mad Men themed gala to ride the momentum of the concurrent season premiere. Host Committees were created with friendly challenges and )effect: incentives to drive ticket sales and attract more millennial attendees. Teams were monitored and activity driven through a web based leaderboard and ticket engine. Additionally, HMC designed the “Viewer’s Choice Award”, an on site, real time voting grant, that incentivized partners to purchase tickets and enhanced the quality of the event experience. As a result, The Spruce Foundation sold out, with over 375 millennial donors in attendance, over 20 partner organizations competing for the Viewer’s Choice Award, and increased fundraising by over 300% from the previous year.
  25. 25. event, video, & campaign strategy The Charles and Lynn Schusterman Family Foundation is one of the leading familycause: foundations in the Jewish/Israel Philanthropic world. During 2011, Schusterman started to focus on network dynamics and collaboration as a key component of their grant making and policy platform. Schusterman engaged Here’s My Chance to support the creation of a campaign, content strategy, and leadership summit to help establish themselves as a thought leader and progressive organization to current and aspiring social innovators.
  26. 26. ( ) HMC created a motion graphic video on the “History of Jewish Networks”, receiving recognition on leading Philanthropy journals and community media outlets. The videoeffect: was a centerpiece of the leadership summit, which brought together over 100 of the Jewish world’s top social and community leaders. Additionally, the campaign engaged social commentator, Clay Shirky, to host a private webinar for participants on the power of community dynamics. HMC is still engaged with Schusterman in the roll out of a comprehensive content strategy to further their networks agenda and is using game mechanics to enhance the quality of the using participation.
  27. 27. HMC MotionThink 20 pages of a mission critical report all wrapped up into 90 seconds of inspirational& engaging video content. Imagine a gallery of testimonials, ideas, praises, and stories aboutyour impact. See your quirky, yet informative video shared across the web, even referenced onnational news.
  28. 28. HMC MotionWe p r o d u c e t h o u g h t - p r o v o k i n g , i n f o r m a t i v e , &meaningful videos that stand out and maximizereach in a visual world motion graphics/animation PSAs, TV spots, & testimonial instructional & documentar y videos scripting & stor yboarding live video streaming Yo u Tu b e & V S E O o p t i m i z a t i o n
  29. 29. c l i c k t o v i e w H M C Yo u Tu b e
  30. 30. HMC Labs Execution + Insight = Analysis Working with clients Analyzing client data Insights inform productgives us access to data provides insights development donor b e h av i o r a l mar ket intelligence volunteer demographic/psychographic repor ting & analytics cause ver tical campaigns & channel performance campaign management organizational
  31. 31. HMC LabsWe l e v e r a g e c l i e n t & c a m p a i g n i n s i g h t s t o d e v e l o pinnovative products that fill unmet needs of thesocial good communityproduct pipeline:campaign automation & analyticscontests & gamessocial customizationweb & mobile applicationsproprietar y solutions
  32. 32. current productHMC’s first product is a CMS,allowing anyone to simplycreate their own interactivevideo campaign
  33. 33. Why HMC?pioneering a new metrics-driven strong &categor y of social & experienced good campaigns ROI focused team
  34. 34. Do Good Things With Us David Gloss Co-Founder/CEO (610) 772-1270 d a v e @ h e r e s my c h a n c e . c o m w w w. h e r e s my c h a n c e . c o m w w w. f a c e b o o k . c o m / H M C 2 0 1 1 @HMCtwit

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