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Social media workshop
This document discusses strategies for using various social media platforms for Facebook marketing. It outlines how to build communities and engage audiences on Facebook by sharing the right content, being responsive, and using insights. It recommends using Twitter for real-time communication through engaging with followers. LinkedIn is for networking and professional exposure, while Google+ helps with search engine optimization and organic search through community management and regular posting. The key is understanding each platform and engaging audiences in an authentic way.
Social media workshop
- 1. Facebook Marketing Non-Governmental Organizations
- 2. Facebook • #1 Social Network • Community Driven • Content is King • Interaction Rules
- 3. Facebook Page • Your Social Presence • Pages, Groups & Profiles
- 4. Community • Every successful Facebook Marketing requires a Community • A Social Community is a cohesive network of fans who are willing to interact with you and talk to each other about you.
- 5. Be Stylish • Find your tone • Decide on your approach • Be thorough • Answer, Answer, Answer
- 6. Share & Engage • Your Story - Their Act • Share, but Share Right • The Engagement Mix • High Performers
- 7. Be Pro-Active • Target to Engage • Share to Reach • Advertise to Spread
- 8. The Formula • Engage+ Reach = ?
- 9. Understand • Facebook Insights are a Great Tool • Likes, Reach, Engagement, Virality • EdgeRank
- 10. Go Deeper • Monitoring • Online Reputation Management
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- 12. Why Twitter • Real time communication • Short bursts of information
- 13. Do • Engage with followers • Retweet interesting content from important sources • Always answer • Take part in (or start) twitter discussions about your field • Create and use lists
- 14. Don’t • Follow too many accounts • Leave your account idle • Just re-post content from other platforms • Never have a negative tone
- 15. Cool Examples • http://www.youtube.com/watch?v=d3e7_NJznNY • http://awards.engauge.com/MCRFamilyNight/
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- 17. How to useSlideshare • Original Content • Follow important accounts related to your field • Engage with other accounts
- 18. How to useSlideshare • Brilliant source of information • Good way to show your activities and spread content to other platforms • You will find this presentation there too
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- 20. How to useLinkedIn • LinkedIn the the #1 professionally oriented social network • It is about networking and exposure to professionals • LinkedIn allows you to get recommended by partners and clients
- 21. How to useLinkedIn • Needs daily community management • Post regularly • Content should be text, links, photos
- 22. Google+ Google. Need wesay more?
- 23. How to useG+ • G+ is now the #2 social network (after fb) • It is community driven • G+ is more about information search than content spread (not as much share as fb for example)
- 24. How to useG+ • G+ is SEO driven. It has huge impact on the ranking of websites through social linking • G+ is a primary source for Google Organic Searches • Content should be text, links, photos, videos
- 25. How to useG+ • Needs daily community management • Regular/Weekly posts and linking
- 26. Just be you! Thank you.