Are you considering starting a young friends group or struggling to take your group into high gear? In this presentation, we discuss the importance of understanding your stakeholders, how to communicate with next-generation donors, and whether or not a young friends group is the right fit for your organization.

1. Communicating with
Next Gen Donors
Presented by Dave Gloss and Lansie Sylvia

2. Why Young Friends Groups?
• PROS
• Easy entry point to cultivate future donors
• Testing ground to cultivate future leaders
• Demonstrates clear interest in future growth
• Creates opportunity for diverse thought and action
• CONS
• Staff capacity – it takes work!
• Runs the risk of under appreciation or utilization
• Creates sense of “otherness” for young donors
• May be an “attractive nuisance”

3. How do you know if this
is right for you?

4. Key questions to ask
before you start
• What is the primary goal? Secondary goal?
• What is success, and how will you measure it?
• Who will be stewarding and managing your group?
• Is there a chain of command for activity approval?
• What will your primary call to action be?

5. Do You Have A Specific Goal?
MESSAGING
FUNDRAISING
ideas
STRATEGY
SOCIAL
MARKETING
COLLATERAL

6. Offline vs. Online

7. Like
other
Gen
Xers
and
Millennials,
these
next
gen
donors
are
highly
networked
with
their
peers.
They
learn
about
causes
and
strategies
from
their
peer
networks
and
enjoy
sharing
their
own
knowledge
and
experiences
with
their
peers.
They
believe
that
collabora=ng
with
peers
makes
them
all
be?er
donors,
and
extends
their
impact.
-­‐
nextgendonors.org

8. Making the ask of
Your Young Friends
• How to Be Intentional
• What is the Call to Action?
• Turning Passive Consumers into Active Contributors
• Respecting the Rolodex
• Event Fatigue?

9. Young Friends Groups
& Stewardship
• Donor Recognition
• New “Touches”
• Positive Peer Influence
• Staffing Implications

10. Tools not rules

11. Resources + reading
Image
credit:
amazon.com

12. Let’s talk shop
www.heresmychance.com
workwithus@heresmychance.com
@HMCtwit