This document provides an overview and introduction to using social media and digital tools for marketing, community engagement, and campaigning. It discusses using blogs, Twitter, and other text and social media platforms to share content, build relationships and followers, and promote causes. The key aspects covered are using these tools to tell your organization's story, engage audiences, and mobilize people around your mission in an authentic way. It also provides tips on personalizing outreach, being present where audiences are online and in locations through tools like Foursquare, and creating a sense of real-time experience for followers through livestreaming and sharing updates. The overall goal discussed is effectively harnessing social media and digital platforms to develop communities and spread your message.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
Nicholas Standage - PAU Education - Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Selecting and choosing social media tools
Author: Nicholas Standage
Website: web2llp.eu /training/pilot-online-session-2-tools
Session 2: Nicholas Standage (PAU) Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Blogging, µicroblogging and the top 3
Author: Nicholas Standage (PAU Education)
Website: http://www.web2llp.eu/training/online-session-2-tools
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
Nicholas Standage - PAU Education - Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Selecting and choosing social media tools
Author: Nicholas Standage
Website: web2llp.eu /training/pilot-online-session-2-tools
Session 2: Nicholas Standage (PAU) Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Blogging, µicroblogging and the top 3
Author: Nicholas Standage (PAU Education)
Website: http://www.web2llp.eu/training/online-session-2-tools
Daily deal builder training discussing business building, social mediaChris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Green Hectares Rural Tech Factsheet – Social NetworkingGreen Hectares
The factsheet designed to accompany the Social Networking presentation. Green Hectares offers this content as part of an initiative to enable rural communities with technology.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
A Presentation that helps Professionals to understand how they can use LinkedIn to maximise their visibility within their networks.
Prepared by Stretch Marketing.
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Pinterest, Google+ and Facebook Tips and TechniquesSIXTY
Want to learn how to use Pinterest, Google+ and the new Facebook? This slide show from 60SecondUniversity.com and 60SecondMarketer.com provide you everything you need.
Daily deal builder training discussing business building, social mediaChris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Green Hectares Rural Tech Factsheet – Social NetworkingGreen Hectares
The factsheet designed to accompany the Social Networking presentation. Green Hectares offers this content as part of an initiative to enable rural communities with technology.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
A Presentation that helps Professionals to understand how they can use LinkedIn to maximise their visibility within their networks.
Prepared by Stretch Marketing.
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Pinterest, Google+ and Facebook Tips and TechniquesSIXTY
Want to learn how to use Pinterest, Google+ and the new Facebook? This slide show from 60SecondUniversity.com and 60SecondMarketer.com provide you everything you need.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
Do you know your way around social media platforms? Does the time you post matter? Which social media is most useful and why?
The ABCs of Social Media presented by Marketing Maven helps you navigate your way around social media platforms and understand what tools are available to you to help build your product, brand, and brand following.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Atlantic Webworks
How can the construction industry utilize social media? Adrienne Cregar Jandler shares social media strategies for both residential and commercial construction firms.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
1. Training for [NAME] Fellowship
Marketing Subcommittee
PresenTense Group
http://twitter.com/presentense
Advanced Social Media
and Campaigning
2. • You will be interacting with fellows: Fellows will be turning to
you for coaching and advice and our goal is to have you trained
with tools that you can use to help them.
• You will be marketing the CEP program: You will use these
tools—we hope—to better spread the word about this program
to the community and find supporters, social capital, and great
fellows
• You are an important change agent: You should have these
tools to use for your own causes and missions – and to make
your life easier around projects you care about.
So now: How do we use the tools of internet and social media—and
more importantly a digital age attitude—to engage and mobilize
community members?
This presentation is important to you as a Steering
Committee member for three reasons:
3. Let’s first check off a basic Digital Toolkit:
Your Basic Website:
Your Basic Web Form:
…and social nets, contact management, etc.:
Your Basic Property:
4. Our Core Questions:
• How do our organizations authentically use the social media
space to develop community and stakeholders?
• How do we let others become a part of our story—literally open
space?
• While Facebook, Twitter, Seesmic, and others are important
tools the key to success will always be in the narrative and idea
Question: How do we build an engaged community?
Now for Social Media:
50% of web traffic is moving through the social web
5. **Diagnostic based on the work of Sarah Kass, a Jerusalem based writer ,
PTG board member, and the Director of Strategy and Assessment at the
AVI CHAI Foundation
First, how an organization can think social,
can think community, and can mobilize
people around a vision…..
Ask some questions about
the way the venture thinks
about itself, and the way it
describes itself to the public
15. What is text good for?
• Get your viewpoint out in the world
• Produce a regular stream on content that is interesting to
your market – i.e. Provide Value
• You can become the defacto expert on the topic.
• Build a core group of like minded people – Social Capital.
• A blog of any type, short and long, is Real Estate – if it's
popular, you can advertise on it, use it to collect addresses,
or use it as a value property for connecting to others.
16. • A webblog is a website that is a
periodically updated with new
content.
• Blog’s are now taking a place
along side the more prolific
short text engines like Twitter
as a place for analysis, for
longer thought pieces, for
pictures, for articles.
• Use the blog to build your story
by offering thought leadership
on your area of expertise, and
more in depth commentary on
current happenings
• Make your blog energetic and
intriguting
Key Text Engines
17. • A short blogging site is a place to
post short—usually under 140
character—posts about current
happenings
• Short blogging sites are becoming
increasingly popular, especially
industry leader Twitter
• More these sites—like Seesmic,
Posterous, and Google Buzz—let
you display pictures and video
• Be active in the space and give
value to your community
• For every post you talk about
yourself you should provide value
eight times (see Tony)
18. Major Text Streaming Engines
Long form
• Wordpress (www.wordpress.com) - easy
• Blogger (www.blogger.com) - Googly
Short form
• Twitter (www.twitter.com) – industry leader
• Tumblr (www.tumblr.com) – Lifestream
• Buzz (in your gmail)—Up and Coming
One-to-Many:
• Ping (www.ping.fm)
• Posterous (www.posterous.com)
21. Five Rules to Live By When “going social”
1. Be your Brand’s Conscience: don’t do something your brand
won’t do.
2. Don’t sell – share.
3. Show your human side – but not too much.
4. Write well. No slang unless it is a tool.
5. Commit. Remember your audience.
(From Mashable, http://bit.ly/lgVFN)
22. Twitter Rules to Live By
1. Build Relationships by being you: Include your bio, link to
your website, etc.
2. Keep a casual tone and be sure to retweet items useful to
your community and mark using @ and #’s.
3. Make sure your tweets provide some real value. You know
better than we do what is valuable, but here are few
examples to spark ideas:
o Offer Twitter exclusive coupons or deals
o Take people behind the scenes of your venture
o Post pictures from your office, trips, meetings, etc.
o Share sneak peeks of projects or events in development
4. Ask q’s, float ideas, solicit feedback, respond to D’s
5. Post links to articles and sites you think folks would find
interesting—even if they’re not your sites or about your
venture. (From business.twitter.com)
23. Let’s Check out a Few who make their
interesting selves work in public:
• http://twitter.com/corybooker
• http://twitter.com/edalliance
• http://twitter.com/ivankatrump
• http://twitter.com/cocacola
• http://twitter.com/zappos
• http://twitter.com/ujafedny
24. When campaigning: Individualization
• Email and Social Media
o Personalizing your Campaign:
Not just using a person’s first name but actually
making it relevant to that specific person
This require significant segmentation
o Using tools like MailChimp, Doorbell, Highrise,
Salesforce CRM with social plugins, google alerts,
xobni, Gist, etc. can help segment and track individuals
and their interests
o Moreover you need to use your conversations to
engage people and bring them into the inside
28. When Campaigning:
Being where folks are
• Geolocation Aware:
o Foursquare most popular application:
Foursquare allows users to “check-in” at
locations that they visit using their
smartphone or SMS which is repeated to
Twitter and Facebook.
o Uses unlock “badges.” User who checks
in the most is crowned “Mayor” of that
location (ie, I should be mayor of Tal
Bagels in Jerusalem). Mayors get major
props – discounts, etc.
o Other applications include Gowalla, Rally,
Whrrl, etc.
• Implications
o Social Media Rewards (tast d light),
Guides (chicago), membership
(starbucks)
o Communicate with those in your house
o Real World – Online Interaction
o User Driven and Challenging
Poster to check in for
social good. Can I
check in to your
organization?
-Partial source to Mashable
29. When campaigning: Lend
Your Brand as a Platform
on Platforms
• Social games and tools are
powerful ways to engage people in
furthering your mission
o Iron Dome is an example of a game
that furthered an idea
• Thing about how Farmville and other social communities might be
engaged to your advantage – where is there room to create games or
point winning opportunities
o Example from Chris Crum:
What they did was offer a special offer inside of Farmville, that would give users free "farm cash" if they became
a fan of Bing on Facebook, which would encourage continued user interaction with Bing. As a result:
- Over 72% of users who clicked on the engagement became fans
- 59,000 people published the story to their news feed
- Over 70,000 clicks were received on secondary feeds
- In 24hours, Bing had over 400,000 new fans to keep
• Generate activity around your mission and the social networks will
further it onward
30. When campaigning: Keeping it Real
• Your community wants to “be there” and experience you
• Use tools in a way that creates a real time feel for your
community
o Qik livestreaming off of your blackberry?
o Livestream cameras at events and programs, and at conferences
from the audience
o Quick Twitter posts from the field from your most exciting people
o Posts to Facebook of videos and pictures
o Constantly narrate action, life, connection, relevance, and energy
• The same point applies: generate activity around your mission
and the social networks will further it onward
• Reach out to meet in Real Life – a fan has 1000 friends? Get
coffee. And Twitter about it.
Editor's Notes
Anecdote: Talk about the Obama 12 dollar sisters.
The seminar earlier talked about basics of social media. To really get serious, we need to take it to the next level, and run a diagnostic.
Touch on authenticity
NOTE: ADD IN Picnik and bit.ly
Next Step in our Journey will be to look at Digital Tools that will turn you in to the Digital Age professional. Remember the resume? Well, if 5 years ago to build a website, a basic form, etc, would have taken a few thousand euro and a lot of time and energy, today you can do most of this yourself. Let me show you a few examples.
Cut out to Demo:
Touch on authenticity
This is the time to talk about a Diagnostic, a stress test. Developed by Sarah Kass. The need to really take a look at one’s organization and evaluate whether it is functioning with the attitudes that are required to make social media effective. This connects with the earlier seminar about mission and purpose needing to be open enough to bring people in. Let’s make it more specific
What’s at the center of your organization when you describe it? Is it what you do? How much, how many, how, what, etc. Or is it WHY you do what you do? If it is “WHY” you invite many more people into the conversation. This goes back to transmedia and the Egypt/Promised land purpose. If you’re going to be effective at social media your message needs to be about the WHY – while still impressing with various what’s – you most want the “what’s” to come from others who identify with your WHY.
Is starbucks a service or does it represent something bigger, being a member or part of something. Interesting to consider.
Starbucks concept of 3rd space
The power of the crowd—rather than one big giver, one big leader, one big idea maker – you become much more resilient if you are basedon thousands. What are you? What is reut?
Energy that ends versus energy that keeps going.
Is Reut, if you think of it, a noun or a verb. Folks don’t get behind nouns. They get behind
Show this video:
Telling your story via text. Discussion moment slide: There are many ways to tell stories. Text is the first and most basic way to tell your story on the web. Who here has a blog? Not as many. Who here uses short form text services like Twitter? What is text really good for? Okay, well let’s look at the basics. We have a few forms of text.
“Longform” or just BLOGGING
“Shortform” or Short text streams/short blogging
We’re going to now talk about different ways to tell your story on social media. Remember, why does social media work? Well, it works because people are interested in what you do. More importantly, people are interested in others like them, and others passionate about. Let’s go back to our theory. People are seeking meaning. Their seeking quests. Their seeking heroes. If you can use your life—and, more importantly, the life of the people who are invested in your venture—as a story for them to engage with, they will add their energy to your quest.
Touch on authenticity
Touch on authenticity. Cocacola has far less than cory booker. They’ve improved recently by having real people sign tweets and becoming more authentic.