The document provides an introduction to social media. It defines social media as web-based applications that allow for interactive dialogue and user-generated content. Key aspects of social media discussed include listening to online conversations, sharing content in a meaningful way, being personal and transparent, and seeing criticism as an opportunity. Common social media platforms like Facebook, Twitter, LinkedIn, blogs, and photo and video sharing sites are overviewed. The document aims to demonstrate the power and potential of social media.

1. Social Media 101 Workshop
Introduction to Social Media

2. So what is Social Media?
• Social media is the use of web-
based and mobile technologies to
turn communication into interactive
dialogue. It is a group of Internet-
based applications that build on the
ideological and technological
foundations of Web 2.0, which
allows the creation and exchange
of user-generated content.

3. Web 2.0
• A Web 2.0 site allows users to
interact and collaborate with
each other in a dialogue as
creators of user-generated
content in a virtual community,
in contrast to websites where
users are limited to the passive
viewing of content that was
created for them.

5. User Generated Content
• UGC is on-line content that is
produced by users of web
sites, as opposed to
traditional media producers
such as broadcasters and
production companies. It
reflects the democratization
of media production through
new technologies that are
accessible and affordable.

6. Social media is an online
conversation!
Look Who’s Online:
– your customers – your critics
– your donors – your fans &
– your volunteers friends
– your employees – your competition
– your investors – anyone who has
internet access
and an opinion.

7. But to you, all this is …

8. So what is Social Media REALLY?

10. Listen
• Find where your audience is
participating & identify the
influencers
• Read industry blogs
(including comments)
• Google your organization’s
name and your own name
• Find tools that can help you
listen

12. Share Your Content
• Don’t be afraid to share. You
need to share information to
get the value out of social
media
• Make your content easy to
share
• Incorporate tools that
promote sharing:
– Share This, RSS feeds, Email a
friend

13. Contribute in a meaningful way
• Think like a contributor, not
a marketer
• Consider what is relevant to
the community before
contributing
• Don’t promote your services
on every post
• Win friends by promoting
other people’s content if it
interests you

15. Be personal and act like a person
• Don't shout. Don't
broadcast. Don’t brag.
• Speak like yourself – not a
corporate marketing shill or
press secretary
• Personify your brand – give
people something they can
relate to.

17. Be transparent & honest
• Avoid puffery
(people will ignore it)
• Avoid evasion and lying
(people won’t ignore it)
• Companies have watched
their biggest screw-up's rise
to the top 10 of a Google
search
• Admit your mistakes right
away

18. See criticism as an opportunity
• Don’t try to delete or
remove criticism (it will just
make it worse)
• Listen to your detractors
• Admit your shortcomings
• Work openly towards an
explanation and legitimate
solution

20. Southpark Videos

21. And now from QUICK STATS

40. Do you see the power of Social
Media YET??

41. Social Media Tools

42. History of Social Media

44. Information Overload?

45. Information Overload?
• You do not have to acquire
ALL the knowledge
• Pace yourself
• Interact only with people or
topics that you care about
• Do not start using all the tools
at once
• Take breaks and remember to
breathe

46. Facebook

47. Facebook
• create online profiles
• share photos, video, and audio, links
• send private message and instant message
• learn more about people and organizations
• Follow brands, celebrities, and gain your own
fans

48. Other Social Networks

49. Twitter

50. Linkedin

51. Linkedin
• On LinkedIn you can:
– Post a profile and resume
– Connect with colleagues
– Share professional recommendations
– Find jobs
– Forums to demonstrate expertise and find
answers
• average individual salary on LinkedIn is
$109,000

52. Blogs
• A blog is a website with regular entries of
commentary or news usually presented in
reverse chronological order.

54. Video Sharing
• Video sharing sites let you
upload videos and share
them with people.
• They’re a perfect
repository for video
blogs, taped seminars,
witty Powerpoints,
commercials, how-to’s
and a behind-the-scene
look at your organization.

55. Jennifer Aniston

56. Photo Sharing
• Photo sharing sites give
you a place to upload and
organize your photos
• You can invite friends to
check out your photos
and people can find your
photos by searching for
the keywords (tags) you
apply to your photos.

57. Photo Sharing
• Photo sharing sites give
you a place to upload and
organize your photos
• You can invite friends to
check out your photos
and people can find your
photos by searching for
the keywords (tags) you
apply to your photos.

58. Questions?