Chandler Oklahoma Chamber - Social Media MarketingTaylor Doran
Taylor Doran, PR and SEO Specialist at SJC Marketing, presented this presentation to the members of the Chandler Oklahoma Chamber on November 18, 2015.
She covered the benefits of social media, which platforms certain businesses and organizations should be spending the most time on and best practices for each social media platform.
This is a beginner level presentation I gave in May 2014 on using Pinterest for Marketing. Updated information on how to set up business tools, analytics, creating a strategy, setting up boards, what works and case studies.
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
Chandler Oklahoma Chamber - Social Media MarketingTaylor Doran
Taylor Doran, PR and SEO Specialist at SJC Marketing, presented this presentation to the members of the Chandler Oklahoma Chamber on November 18, 2015.
She covered the benefits of social media, which platforms certain businesses and organizations should be spending the most time on and best practices for each social media platform.
This is a beginner level presentation I gave in May 2014 on using Pinterest for Marketing. Updated information on how to set up business tools, analytics, creating a strategy, setting up boards, what works and case studies.
Intro to Pinterest and Instagram MarketingSharad Verma
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
How Do I Get Followers On Facebook, Twitter, Instagram, Pinterest, Google+ & LinkedIn? Check Out This Slideshare. For more information on social media strategy, check out my blog at www.dgabrielmarketing.blogspot.com and check out my website at www.davidgabriel.branded.me
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Social Media for Nonprofits - An Update for 2014Here's My Chance
A presentation by David Gloss and Lansie Sylvia from Here's My Chance to discuss what social media platforms are best utilized for nonprofits in 2014 and beyond, and teach basic thru advanced techniques to help every nonprofit tell its story with technology!
Technology is becoming more and more important for business. More than 17 million Australians have a Facebook profile so it is a great place for your business to be marketing and engaging with existing and potential customers. These presentation slides covers how to:
set up and manage your business Facebook page
use your business Facebook page to share great content and interact with your loyal customers
attract new customers to grow your business through Facebook marketing options, and
measure what is working and what isn’t
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Social media has changed business forever. What channels are right for your business? How do you create great content? What can you do to automate and organize it so it doesn't eat up 5 hours a day? Let us show you...
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
Social Media 101 - An Introduction to Social MediaLisa Myers
Social Media is not just about having a twitter or facebook account, it's about creating concepts that can appeal to the communities relevant to you. It's about communicating and interacting. This guide is a Social Media 101 guide to what it is and how to start off.
How Do I Get Followers On Facebook, Twitter, Instagram, Pinterest, Google+ & LinkedIn? Check Out This Slideshare. For more information on social media strategy, check out my blog at www.dgabrielmarketing.blogspot.com and check out my website at www.davidgabriel.branded.me
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Social Media for Nonprofits - An Update for 2014Here's My Chance
A presentation by David Gloss and Lansie Sylvia from Here's My Chance to discuss what social media platforms are best utilized for nonprofits in 2014 and beyond, and teach basic thru advanced techniques to help every nonprofit tell its story with technology!
Technology is becoming more and more important for business. More than 17 million Australians have a Facebook profile so it is a great place for your business to be marketing and engaging with existing and potential customers. These presentation slides covers how to:
set up and manage your business Facebook page
use your business Facebook page to share great content and interact with your loyal customers
attract new customers to grow your business through Facebook marketing options, and
measure what is working and what isn’t
A Local Business Bootcamp: 5 Concepts for Social SuccessLikeable Local
As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.
Social media has changed business forever. What channels are right for your business? How do you create great content? What can you do to automate and organize it so it doesn't eat up 5 hours a day? Let us show you...
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
Social Media 101 - An Introduction to Social MediaLisa Myers
Social Media is not just about having a twitter or facebook account, it's about creating concepts that can appeal to the communities relevant to you. It's about communicating and interacting. This guide is a Social Media 101 guide to what it is and how to start off.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Digital marketing fundamentals for new business owners presented in Charleston, S.C. for SCORE. Covering content marketing strategy, SEO, blogging, and pay per click advertising.
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
This presentation covers:
• Strategies to fine tune your social media game plan
• Team plays for social media guidelines
• Ideas to engage with your fans
• Ways to energize your campaigns
• Systems and tools to measure your social media effectiveness
How to use content curation to build an audience placeholderSocialmatica
VIEW THIS WORKSHOP:
http://training.socialmatica.com/how-to-use-content-curation-to-build-an-audience-gate/
LEAVE THIS WORKSHOP KNOWING:
What content is your AUDIENCE interested in?
How to curate in 10 minutes a day
What tools are available to help curate?
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
15 ideas and frameworks on the art of storytelling
Creating Content for Meetings
1.
2. Today’s Agenda
• Who am I?
• Owned versus shared content
• Why you’re creating content?
• Who you’re creating content for?
• What content should you create?
• Quick dos & don’ts of shared content
5. Owned Content
• Content that is housed
on sites that you own.
• What you put on your
blog, website, etc.
6. Shared Media
• Content that you put
on a website you
don’t own.
• Anything that you put
on Facebook, Twitter,
Instagram, etc.
7. Owned Versus Shared
• Get your owned content
together before you work on
your shared.
– It’s where business happens.
– Search engines are just as
important as social.
8. How to Use Shared Content
• Hub & Spoke Model
• The *New* Publish
Everywhere Model
9. Why are you creating content?
• Why are you
marketing via social
media?
• What looks like
success to you?
• Measure your
progress against
these questions.
10. Who are you creating content
for?
• If you don’t know who
your audience is, you
won’t know what kind
of content will hit home
with them or what
kinds of advertising
you should invest in.
• You will be wasting a
lot of time & money.
11. Your Audience
• What age are they?
• Predominantly male or
female?
• What other interests do
they have?
• What motivates them?
• What are their goals?
• What are their
challenges?
12. Example Audience
• Buyer persona of a mom
• Age is 25-45
• Interests are around
children’s TV shows &
characters
• Motivation is finding
balance & being a better
mom
• Goal is to lose weight &
take time for themselves
• Challenges are time &
childcare
13. Identify Your Superfans
• They already
love you.
• They will share
share share.
• You can partner
with them.
14. Example Superfan
• M
• She’s in her late 20s
• Her favorite networks are
Twitter & Instagram
• Motivated by
photography & posts
about where she works
15. What content should you
create?
• Small content
–Should be as
specific as possible
–Creates more
content & is more
relatable
16. What content should you
create?
Your audience challenges:
• Time
• Childcare
17. What content should you
create?
Your audience goals:
• Lose weight
• Taking time for themselves
18. What content should you
create?
Your audience motivations:
• Finding balance
• Being a better mom
19. What content should you
create?
Superfan’s motivations (on favorite network):
• Photography
• Place of employment
20. User Generated Content
• How to find it:
– Hashtags (your own &
others)
– Twitter Lists
– Facebook pages
– Feedly
• Be sure to ask for
permission
• Attribute Attribute
Attribute