Learn how nonprofits can utilize exciting graphics to transform boring "programs and services" descriptions into likeable, shareable social media content.

1. Presented by Lansie Sylvia, Nicola Charlton & Jessie Fox
May 16, 2014
Infographics:
using imagery to
increase engagement

2. Welcome from UAC!
@UACoalition #CoalitionU

3. here’s my chance
@HMCTwit #CoalitionU

4. Our core values
• Founded in March 2011 to serve high-impact orgs
• Here’s My Chance (HMC) is a creative agency for
good – we work with clients we believe in!
• HMC empowers organizations to capitalize on the
influence of community, content, and social impact
• Using our creativity to make a positive impact on
the planet is a core mission and part of our
business model

5. Data visualization:
why does it matter?

7. Visuals = easier to
understand & share

8. Some things to consider
• 90% of information transmitted to the brain is visual
• We process images 60,000x faster than text
• Irresistible images? Pointing arrows and directed gazes
• Our brains are wired to remember images better than names

9. Follow the gaze...

10. Learning from eye tracking

11. Let’s get started!
Data visualization

12. Types of data visualization

13. Types of data visualization

14. Types of data visualization

15. WHAT DO THE PROS DO WELL?
• Understand their “end goal”
• Tell a story and follow a path/have a message
• Make it beautiful and designed to be shared
• Avoid special effects (3D is a no no!)
• Use colour, size, and position to help the reader
see what is important

16. Great examples! #1

17. Great examples! #2

18. What can nonprofits
Learn from all this?

19. Here’s what...
• PICK THE RIGHT DATA
• Not all data can be visualized well
• PICK THE RIGHT VISUALIZATION
• Try different types and see what works best
• KEEP IT SIMPLE
• The more details you put in there, the harder it is
to digest – simplicity is key!
• MATCH THE FORM TO THE CHANNEL
• Make sure your visuals are easily shareable on
the main media channels you broadcast on

20. The visualization
must match the data.
Let’s see some options!
@

21. word cloud
Photo
courtesy
of
WordItOut.com

22. Bubble cloud
Photo
courtesy
of
h3p://vallandingham.me/

23. infographic

24. Meta infographic!

25. Do you have a
specific goal?

26. WHAT are your
success stories?
978
Teenagers
Now
Play
the
Accordion!

27. meme examples

28. Have fun with it!

29. Visualization time!
1. Introduce yourselves!
Go around the table and introduce yourself with
your name, organization, and position.
2. Pick your data point.
Remember to keep it simple and fact-based. Need
help? Ask your table-mates or HMC staffers!
3. Pick your visualization method.
Which method fits your data point the best?
4. Get going and embrace spontaneity!
Use the materials at your table to cut, glue, and
draw your data. There are no mistakes!

30. Photo + social media
• Take a photo with Jessie!
• HMC’s photojournalist is here to take a
professional photo of you with your
project.
• Use it on social media.
• Remember, visuals get shared and “liked”
more. Share this photo on social media
and don’t forget to tag @UACoalition and
@HMCTwit with #CoalitionU.
• Include it in your newsletter.
• Show constituents how you’re learning
new ways to communicate your impact,
needs, and outcomes!

31. Resources + reading

32. Upcoming events &
webinars
• WEBINAR: Easy Photography Tweaks For Your
Website
• Wednesday, May 28th from 1:00pm-2:00pm
• Co-hosted by Jessie Fox
• Online Only
• http://bit.ly/RVY4cg
• WORKSHOP: Tips & Tricks For Improving Your
Brand With Photography
• Friday, June 13th from 9:30am-11:00am
• Co-hosted by Jessie Fox
• At the Free Library (Same Room!)
• http://www.meetup.com/Dollars-Making-Sense-
Phillys-Nonprofit-Fundraising-Group/

33. Questions?
Lansie Sylvia
Director of Engagement
lansie@heresmychance.com
www.heresmychance.com
workwithus@heresmychance.com
@hmctwit
Jessie Fox
Photojournalist
jessie@heresmychance.com
Nicola Charlton
Lead Designer
nicola@heresmychance.com