We've all heard the saying "a photo is worth a thousand words." What are the photos on your website saying about your organization? Join Jessie Fox and Lansie Sylvia from Here's My Chance as they give a comprehensive overview of photography and how improving the finer points of an image can make a world of a difference to your website.

1. Presented by Lansie Sylvia & Jessie Fox
DIGITAL IMAGERY:
EASY PHOTO Tweaks for
your website

2. here’s my chance
T: @HMCTwit I: @heresmychance

3. Our core values
• Founded in March 2011 to serve high-impact orgs
• Here’s My Chance (HMC) is a creative agency for
good – we work with clients we believe in!
• HMC empowers organizations to capitalize on the
influence of community, content, and social impact
• Using our creativity to make a positive impact on
the planet is a core mission and part of our
business model

4. PHOTOGRAPHY:
why does it matter?

6. Authentic vs Stock
• What is the true difference between authentic and stock
photography?
• At HMC, we celebrate personality and we love to capture
that in photos
• Stock photographs are obviously…stock photographs
• Authentic photographs are personal, valued & true
moments

7. See the Difference?

8. “Photography, as a powerful medium, offers an infinite
variety of perception, interpretation and execution.”
A N S E L A D A M S

10. Your website matters!

11. 1. Quality over quantity
2. Story & LEgacy
3. Shareability

12. Some things to consider:
• Placement matters
• Captions get read more than body copy—four times more
• Images without clear relevance are a waste of space
• Page load times are the number one criterion for maximizing
readership
Image composition

14. IMAGE COMPOSITION
• 90% of information transmitted to the brain is visual
• We process images 60,000x faster than text
• Irresistible images? Pointing arrows and directed gazes
• Our brains are wired to remember images better than names

15. Learning from eye tracking

17. david ogilvy
.”
“Image means personality.”

18. WHAT DO THE PROS DO WELL?
• Use quality (high-resolution) photos
• They know that certain images can reduce readership
• Create eye-catching photos to be shared
• Avoid having an entire archive of photos on their site
• Use quality, size, and position to help the reader see
what is important

19. Great examples! #1

20. Great examples! #2

21. Great examples! #3

23. What can nonprofits
Learn from all this?

24. Here’s what...
• PICK THE RIGHT PHOTOS
• “More” does not mean “better”
• TELL THE RIGHT STORIES
• You want your viewers to take something away from
your images
• KEEP IT SIMPLE
• Don’t overpopulate your pages with photographs
• QUALITY IS KEY
• Photos have the highest user engagement
• People like to share beautiful (high quality) images.
• Planning within your budget for photographs is well
worth the cost!

25. Look at the difference
NIKON D700, DPI 300 IPHONE 4S, DPI 72

26. Photographs on your
website should give
INSIGHT to who you are

28. What is your
Company’s culture?

29. WHAT are your
success stories?
HMC
IS
TURNING
THREE!

30. Have fun with it!

31. SHARE, SHARE, SHARE!

32. Resources + reading
h%p://www.maylor.net/wp-­‐content/uploads/2013/05/Web-­‐Stress-­‐
Infographic-­‐500.jpeg
h%p://www.dayswithmyfather.com/#/18
((Great
Visual
Story)

33. Upcoming events &
webinars
• WORKSHOP: Tips & Tricks For
Improving Your Brand With
Photography
• Friday, June 13th from 9:30am-11:00am
• Co-hosted by Jessie Fox
• At the Free Library of Philadelphia
http://www.meetup.com/Dollars-
Making-Sense-Phillys-Nonprofit-
Fundraising-Group/

34. Questions?
Lansie Sylvia
Director of Engagement
lansie@heresmychance.com
www.heresmychance.com
workwithus@heresmychance.com
@hmctwit
Jessie Fox
Photojournalist
jessie@heresmychance.com