SNOW LICENSE MANAGER 
LEIGH MARTIN
AGENDA 
• Snow overview 
• Where do I start? 
• Who is the right person to manage software compliance? 
• What information do I need to collect? 
• The day to day management of Software Asset Management 
Tools 
• Future risk
ABOUT SNOW
PRODUCTS & SERVICES 
Snow Software's products are designed to deliver fast ROI, superior data collection & 
reporting capabilities. From initial deployments through to SAM baselines & cost-reduction 
Snow License Manager 
Software Recognition Service 
Snow Inventory 
External Data Provider 
Oracle Management Option 
Snow SAP Optimizer 
SAM Services 
Snow Proof of Concept 
Entitlement Services 
SAM Implementation 
Oracle Review Services 
Snow Product Training 
programs, Snow offers a range of services.
DRIVERS FOR A SAM PLATFORM 
Pay for what you use – remove 
unused software and avoid 
unnecessary software investments 
Re-harvest software in license 
pools at end of PC life cycle 
Turn local software purchases into 
company assets 
Become legally compliant and 
avoid audit fines with less effort 
Spread costs within the organisation 
and create local incentives for cost 
savings 
Renew your maintenance contracts 
based on actual software usage 
Avoid piracy and illegal application 
usage 
Consolidate your software estate 
and reduce maintenance cost
WHERE DO I START? 
• Entering Entitlement
WHO IS THE RIGHT PERSON? 
Roles & responsibilities 
• IT 
• Procurement 
• Change Control 
• Software asset manager 
• DBA 
• Security 
• Finance 
• Support
SOFTWARE ASSET MANAGEMENT TEAM 
• THE CHALLENGE: A generic ‘SAM Manager’, the fact is that Software Asset 
Management is rarely a one-man job 
• For most organisations, there should be a virtual team of stakeholders from 
multiple departments (IT, procurement and governance) and business units. 
Organisations can drive additional value from integrating SAM with other IT 
systems such as the helpdesk - access to inventory and licensing data can 
dramatically accelerate resolution times. 
License Manager Global SAM owner 
License purchaser Technical staff 
Local application owner 
+ +
DAY TO DAY MANAGEMENT 
• Adopting the tool 
• Client roll out / integration 
• Maintaining Entitlement 
• Support 
(licensing,downgrades etc..) 
• Agreements / Renewals 
• Complex Licensing 
• Pricing
DAY TO DAY MANAGEMENT 
• Pricing
DAY TO DAY MANAGEMENT 
• Adopting the tool 
• Client roll out / integration 
• Maintaining Entitlement 
• Support (licensing,downgrades 
etc..) 
• Agreements / Renewals 
• Complex Licensing 
• Pricing 
• Monitoring Usage
WHERE DO I START? 
• Understanding Usage
DAY TO DAY MANAGEMENT 
• Adopting the tool 
• Client roll out / integration 
• Maintaining Entitlement 
• Support (licensing,downgrades 
etc..) 
• Agreements / Renewals 
• Complex Licensing 
• Pricing 
• Monitoring Usage 
• Software Library
DAY TO DAY MANAGEMENT 
• Software Library
DAY TO DAY MANAGEMENT 
• Adopting the tool 
• Client roll out / integration 
• Maintaining Entitlement 
• Support (licensing,downgrades 
etc..) 
• Agreements / Renewals 
• Complex Licensing 
• Pricing 
• Monitoring Usage 
• Software Library 
• Software Request & Deployments
SOFTWARE REQUEST & DEPLOYMENTS 
IT department 
Marketing Manager 
• Budget controller 
• Sign off 
“Professional Marketing user” 
• Requests Visio Professional 
Spare license? Purchase? 
DAY TO DAY MANAGEMENT
DAY TO DAY MANAGEMENT 
Marketing Manager 
• Budget controller 
“Professional user” • Sign off 
• Requests Visio Professional 
Spare license? Purchase? 
IT department 
• Security 
• Operations 
• Support 
Reporting 
• Usage 
• Costs 
• Allocation 
Approval process 
• Business justification 
• Re-charge 
Re-harvest? Web? Agreements 
SOFTWARE REQUEST & DEPLOYMENTS
BE AWARE OF CURRENT & FUTURE RISKS 
• MSDN / Dev Software 
• BYOD 
• Cloud 
• Virtualisation 
• Web based applications 
• SPLA 
• Hosted 
• AWS/Azure 
• SaaS 
• Audit response 
• New License metrics 
• Mobile Apps 
• Indirect Licensing 
• Hardware Licensing 
• Maintenance 
• Datacentre
THANK YOU 
Q&A

Snow Software ITAM Review Tools Day

  • 1.
    SNOW LICENSE MANAGER LEIGH MARTIN
  • 2.
    AGENDA • Snowoverview • Where do I start? • Who is the right person to manage software compliance? • What information do I need to collect? • The day to day management of Software Asset Management Tools • Future risk
  • 3.
  • 4.
    PRODUCTS & SERVICES Snow Software's products are designed to deliver fast ROI, superior data collection & reporting capabilities. From initial deployments through to SAM baselines & cost-reduction Snow License Manager Software Recognition Service Snow Inventory External Data Provider Oracle Management Option Snow SAP Optimizer SAM Services Snow Proof of Concept Entitlement Services SAM Implementation Oracle Review Services Snow Product Training programs, Snow offers a range of services.
  • 5.
    DRIVERS FOR ASAM PLATFORM Pay for what you use – remove unused software and avoid unnecessary software investments Re-harvest software in license pools at end of PC life cycle Turn local software purchases into company assets Become legally compliant and avoid audit fines with less effort Spread costs within the organisation and create local incentives for cost savings Renew your maintenance contracts based on actual software usage Avoid piracy and illegal application usage Consolidate your software estate and reduce maintenance cost
  • 9.
    WHERE DO ISTART? • Entering Entitlement
  • 11.
    WHO IS THERIGHT PERSON? Roles & responsibilities • IT • Procurement • Change Control • Software asset manager • DBA • Security • Finance • Support
  • 12.
    SOFTWARE ASSET MANAGEMENTTEAM • THE CHALLENGE: A generic ‘SAM Manager’, the fact is that Software Asset Management is rarely a one-man job • For most organisations, there should be a virtual team of stakeholders from multiple departments (IT, procurement and governance) and business units. Organisations can drive additional value from integrating SAM with other IT systems such as the helpdesk - access to inventory and licensing data can dramatically accelerate resolution times. License Manager Global SAM owner License purchaser Technical staff Local application owner + +
  • 14.
    DAY TO DAYMANAGEMENT • Adopting the tool • Client roll out / integration • Maintaining Entitlement • Support (licensing,downgrades etc..) • Agreements / Renewals • Complex Licensing • Pricing
  • 15.
    DAY TO DAYMANAGEMENT • Pricing
  • 16.
    DAY TO DAYMANAGEMENT • Adopting the tool • Client roll out / integration • Maintaining Entitlement • Support (licensing,downgrades etc..) • Agreements / Renewals • Complex Licensing • Pricing • Monitoring Usage
  • 17.
    WHERE DO ISTART? • Understanding Usage
  • 18.
    DAY TO DAYMANAGEMENT • Adopting the tool • Client roll out / integration • Maintaining Entitlement • Support (licensing,downgrades etc..) • Agreements / Renewals • Complex Licensing • Pricing • Monitoring Usage • Software Library
  • 19.
    DAY TO DAYMANAGEMENT • Software Library
  • 20.
    DAY TO DAYMANAGEMENT • Adopting the tool • Client roll out / integration • Maintaining Entitlement • Support (licensing,downgrades etc..) • Agreements / Renewals • Complex Licensing • Pricing • Monitoring Usage • Software Library • Software Request & Deployments
  • 21.
    SOFTWARE REQUEST &DEPLOYMENTS IT department Marketing Manager • Budget controller • Sign off “Professional Marketing user” • Requests Visio Professional Spare license? Purchase? DAY TO DAY MANAGEMENT
  • 22.
    DAY TO DAYMANAGEMENT Marketing Manager • Budget controller “Professional user” • Sign off • Requests Visio Professional Spare license? Purchase? IT department • Security • Operations • Support Reporting • Usage • Costs • Allocation Approval process • Business justification • Re-charge Re-harvest? Web? Agreements SOFTWARE REQUEST & DEPLOYMENTS
  • 23.
    BE AWARE OFCURRENT & FUTURE RISKS • MSDN / Dev Software • BYOD • Cloud • Virtualisation • Web based applications • SPLA • Hosted • AWS/Azure • SaaS • Audit response • New License metrics • Mobile Apps • Indirect Licensing • Hardware Licensing • Maintenance • Datacentre
  • 24.