Smartcuts: How Hackers, 
Innovators, and Icons 
Accelerate Success 
! 
by @ShaneSnow of @Contently
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Hello. 
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A scenario 
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Who do you pick? 
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Lateral thinking 
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Obsessed. 
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Breakthroughs! 
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Think 
sideways 
Use 
levers 
Think 
10x 
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“Bigger or Better” 
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“Parlay” 
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“Small wins” 
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Average journey to Fortune 500 
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CEO = 30 years 
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This is how… 
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Think 
sideways 
Use 
levers 
Think 
10x 
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“Selective slacking” 
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RoR 
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1s and 0s 
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Toilets, yarn, etc. 
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Kids and calculators 
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Think 
sideways 
Use 
levers 
Think 
10x 
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Astro Teller 
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“It’s easier to make something 
10x better than 10% better.” 
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Private space companies 
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“I want to die on Mars.” 
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Goals 
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Test takers 
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Investment 
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This is why… 
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It’s easier to start a revolution. 
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Think 
sideways 
Use 
levers 
Think 
10x 
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No one ever changed 
the world by cutting 
corners. 
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No one ever made a 
breakthrough without 
breaking rules. 
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Let’s break some big ones. 
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@ 
@ShaneSnow 
! 
contently.com 
! 
shanesnow.com 
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Thank you!

Smartcuts: how hackers and innovators accelerate success. Shane Snow at Business of Software Conference 2014