Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
Snapchat 101: Basic Introduction And Advanced TipsAndrew Mucci
Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories.
Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching.
My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
Snapchat 101: Basic Introduction And Advanced TipsAndrew Mucci
Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories.
Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching.
My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
Webinar: Disrupting Social Media One TikTok at a TimeFalcon.io
Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Hear the secrets of what’s behind bold campaigns and how you can increase awareness, build brand loyalty and drive revenue growth for your business. So, in a culture saturated with 15-second dance challenges and esoteric comedy, how can brands find their footing and make their presence in the space move the needle? Should they even?
In this webinar we focused on:
- Updates and future of TikTok given current events
- Strategies and content formats to unlock creative potential on TikTok
- Examples of effective posts, ads, campaigns, budgets and why they worked
Watch on-demand: https://www.falcon.io/webinars/tiktok/
Final Instagram presentation after blog project. Includes how companies can use Instagram for Marketing. Content done by group, presentation done by myself.
Interface Evaluation and Design Report Example
Class : Interface Design Course 2014
Junior Grade Course
School of Art & Design
Korea University
Jan. 2015.
http://coux.korea.ac.kr
How Zenly Nailed It - Product Methods!Maxime Braud
We deliver UX design for the best startups: ⭐️mozza.io ⭐️
Zenly is the only location sharing app with a 8% weekly growth rate. What product method did they use to get there?
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
TikTok represents a huge growth opportunity for brands looking to diversify their presence across social media and engage consumers in a unique way and has proven powerful results for Tinuiti clients. The TikTok community is pushing the limits of creativity, and for brands that open the door to try something new. By connecting with TikTok’s community on a creative level, you’re able to tap into new audiences who may not be active on other platforms. Discover how TikTok works, the audience type and reach, ad types, and to learn how to incorporate it into your social media advertising mix.
Snapchat Ads:
- how it works
- what kind of formats are available
- why you should consider ad campaign on Snapchat
- target on Snapchat
- Snapchat geofilters, lenses, looklike audience, remarketing, discover ads, live ads, movie
ads
- brands on Snapchat
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
The Earth’s ecosystem has been in flux throughout its history. Major climate and landscape changes, as well as mass extinctions of advanced lifeforms have occurred multiple times. Many of the forces responsible for instability are still threats today and will be into the future. This challenge, as well as several other potential hurdles to creating sustainability, are highlighted.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
Webinar: Disrupting Social Media One TikTok at a TimeFalcon.io
Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Hear the secrets of what’s behind bold campaigns and how you can increase awareness, build brand loyalty and drive revenue growth for your business. So, in a culture saturated with 15-second dance challenges and esoteric comedy, how can brands find their footing and make their presence in the space move the needle? Should they even?
In this webinar we focused on:
- Updates and future of TikTok given current events
- Strategies and content formats to unlock creative potential on TikTok
- Examples of effective posts, ads, campaigns, budgets and why they worked
Watch on-demand: https://www.falcon.io/webinars/tiktok/
Final Instagram presentation after blog project. Includes how companies can use Instagram for Marketing. Content done by group, presentation done by myself.
Interface Evaluation and Design Report Example
Class : Interface Design Course 2014
Junior Grade Course
School of Art & Design
Korea University
Jan. 2015.
http://coux.korea.ac.kr
How Zenly Nailed It - Product Methods!Maxime Braud
We deliver UX design for the best startups: ⭐️mozza.io ⭐️
Zenly is the only location sharing app with a 8% weekly growth rate. What product method did they use to get there?
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
TikTok represents a huge growth opportunity for brands looking to diversify their presence across social media and engage consumers in a unique way and has proven powerful results for Tinuiti clients. The TikTok community is pushing the limits of creativity, and for brands that open the door to try something new. By connecting with TikTok’s community on a creative level, you’re able to tap into new audiences who may not be active on other platforms. Discover how TikTok works, the audience type and reach, ad types, and to learn how to incorporate it into your social media advertising mix.
Snapchat Ads:
- how it works
- what kind of formats are available
- why you should consider ad campaign on Snapchat
- target on Snapchat
- Snapchat geofilters, lenses, looklike audience, remarketing, discover ads, live ads, movie
ads
- brands on Snapchat
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
The Earth’s ecosystem has been in flux throughout its history. Major climate and landscape changes, as well as mass extinctions of advanced lifeforms have occurred multiple times. Many of the forces responsible for instability are still threats today and will be into the future. This challenge, as well as several other potential hurdles to creating sustainability, are highlighted.
Sustainability Social Media Strategy for the Forest Products IndustryDenzil Ford, Ph.D.
Only 3 of Canada's forest product companies have more than 600 Twitter followers. This deck provides a strategy to move forward and build a community of ambassadors that tell the world how modern forestry is sustainable enterprise.
Marian Salzman, CEO of Havas PR North America and a world-renowned trendspotter, reports on futurecasting, also known as newscrafting.
Among the many trends she and her teams have spotted and exploited to make news in recent years are the metrosexual, “Sleep is the new sex,” “Cellphones are the new trans fats” and the massification of organics. Learn how to stay on top of the zeitgeist and decipher what the future holds in order to create and sustain news.
This deck offers a brief overview of Jackdaw Research, a research and consulting firm focused on the consumer technology market. We differentiate ourselves by taking a big-picture, strategic approach to the consumer technology market, the companies which compete in it, and their business models. This allows us to see trends and predict future developments much more effectively than the traditional siloed analyst firms.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
Leveraging Snapchat for Content Marketing: A POV from PacePaceCo
Snapchat is one of the fastest-growing social networks, with over 60% of active users signing into the app daily – and sometimes up to 22 times per day. Snapchat reaches a highly engaged audience of millennials ages 14-28, which is appealing to marketers trying to reach this coveted target audience. Learn more about Snapchat and the content opportunity for brands in this quick POV from the team at Pace.
Semester Long Branding and Positioning ProjectAsia Borman
-Recognize the role of marketing within the firm’s decision-making process.
-Demonstrate an understanding of the processes for analyzing, segmenting, and targeting customers in both consumer and business markets.
-Express an understanding of the process of product development, brand positioning, and brand management
-Explain the role of pricing in the firm’s decision-making process
-Identify common models of distribution and retailing
-Promotional tactics
-Ethics
The PopShorts Creative Team, joined by PopShorts’ Social Thought Leaders on Snapchat, Kevin Jonas (celebrity & avid Snapchatter), Cyrene Quiamco (Snapchat artist & story teller) and Connor Kelpin (Snapchat artist), hosted an interactive workshop for 50+ executives from the world’s leading brands, studios, and agencies, as a part of the Trendera Bootcamp at the Soho House in Los Angeles. The first part of the session was a presentation that taught executives all about Snapchat, its growth, and the types of campaigns you can create to meet your marketing goals. The second part of the session we got everyone using the app by taking part in our Snapchat Story drawing contest, specially created for the executives in attendance. This was a fun way for the execs to get a real feel for the app, and to understand how the mobile millennials they are trying to reach can interact with their brand via simple and effective Snapchat Stories.
The Ultimate Guide to Using Snapchat for Business in 2017Alicia Williams
For marketers, it should come as no surprise that using Snapchat for business is definitely a “thing”. We're breaking down exactly how to use it to engage with your target audience and maximize conversions.
We were joined by special guest moderator Sarena Bahad, founder of WomenInTech snap, with three top Snapchat experts MPlatco, Frankie Greek and Justin Wu who are all educated content creators and storytellers on the platform. They discussed how they got started, the ways they develop content, and how they partner with brands. They also shared their favorite tips and tricks! #GoneSocialSF
The PRC hosted a webinar with Fiorenza Plinio (Head of Awards Development, Cannes Lions Festival) alongside previous Cannes PR Lions judges Stuart Smith (Ogilvy) and Erin Gentry (Hill+Knowlton) for our Members on how to craft a winning entry for the Cannes Lions. This presentation was used in the webinar, and we hope that you find it useful as you craft entries this year.
In our Q4 2016 quick survey of our agency members, we look at fake news, measurement programs, project-based vs. AOR client relationships, and compare the end of 2016 to the end of 2015.
PR Council's 2016 End of Year InfographicPR Council
2016 was one of the PR Council's most exciting years ever. This infographic highlights our activities throughout 2016 in agency management, advocacy, diversity & inclusion, learning & development, webinars and our 2016 Critical Issues Forum.
Diversity Talks: Diversity & Inclusion Agency Resource GuidePR Council
Presented by HP, the PR Council’s Diversity & Inclusion Resource Guide for Agency Leaders is being published to educate members and the industry in creating an effective diversity and inclusion strategy for their organizations.
Communications leaders understand the existence of differences among their clients’ customer bases, however the talent creating messages is often not reflective of the customer base or potential customers. Although the concept of diversity among our talent is not new to the industry, a transformation of behavior and attitude resulting in the practice of inclusion is being actively pursued.
Social media continues to be a top area of interest for marketing and communications leaders around the world. Watch as Marshall reflects on some key trends from 2014, and looks ahead, identifying key trends in social media marketing for 2015 and making recommendations for how brands ought to respond.
PR Genome Series: Gamification of ResearchPR Council
Conducting market research was a lot easier when pollsters' phone calls only had to compete with a nightly news broadcast and The Reader’s Digest.
Grabbing someone’s attention nowadays and holding it long enough to ask them a set of boring questions isn’t hard, it’s nearly impossible… but there’s hope!
Join Sachs Media Group Vice Presidents Karen Cyphers and Ryan Cohn in a live-exchange webinar about the cutting-edge approach of "gamified research" — a new, largely untapped model for how information exchange can become more efficient without losing quality.
PR Genome Series: The Case For Design Thinking in CommunicationsPR Council
Design has emerged as one of the most distinguishing factors in determining a company’s success. Products and services are a reflection of the internal state of the organization that designs them, and strategy, values, and principles are manifested through design just as clearly as power struggles and dysfunction.
Truly great design doesn’t only communicate the world we live in; it also communicates a vision for the world we wish existed. Can’t the same be said for great brand communications? If design = communications, aren’t all organizations “design-centric” and all communications executives designers? More importantly, can we leverage design thinking to help us be more creative brand communicators?
Firm Lead: FleishmanHillard
Speakers: Sean Dallaskidd, SVP, Executive Creative Director, Digital & Social, FleishmanHillard
Slides form the PR Genome Education Series: Truest Me, I'm Creative webinar
When talking about having a seat at the table, it’s important to take a step back and make sure that everyone involved is talking about the same table. Creative production and creative strategy are two very different things, and require a different range of skill sets.
In order to bridge the gap, creatives need to expand their base of knowledge and learn many different things that don’t seem as “creative,” however, these tools are essential for adding value to the conversations you will find yourself in… especially if you want to stay relevant.
This webinar looks at how to expand on your creative foundation, how to build trust by doing the “boring" things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.
FOMO for Marketers – How to Create Content for MillennialsPR Council
With original research Current Executive Vice President Lisa Dini and Executive Creative Director Christine Bridger walk us through their recently success marketing to and creating content for Millennial women. They specially talk about a large physiological factor present in 70% of Millenials, FOMO or the fear of missing out.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
2. Breaking News
Snap, Inc. “We rebranded our company to Snap, Inc. because
we are bigger than just one app. Snap, Inc. is a camera
company - we believe that reinventing the camera represents
our greatest opportunity to improve the way people live and
communicate.” Imran Khan, Snap CSO
Spectacles “I could see my own memory through my own
eyes…It was the closest I’d ever come to feeling like I was
there again.” Evan Spiegel, Snap CEO
Snapchat Filters “The real winners of the first Trump-Clinton
debate” Business Insider
3. WHY SNAPCHAT?
Minutes per day spent on Snapchat by
the average user
25
On any given day, Snapchat reaches 41% of all
18 to 34 year-olds in the United States.
41%
Estimated Snapchat monthly active
users and 100 million daily active
users (60 Million in the US and Canada)
200 Million
12 Billion
Video views on Snapchat daily
(7x more views per user than Facebook, all
mobile)
60%
Billi
on
of all Snapchat users
contribute content daily of U.S. 13 to 34 year-old smartphone
users are Snapchatters
60%
4. WHY SNAPCHAT?
1-to-1 and 1-to-Many
Users on Snapchat can send messages to one
another and also share public stories
Intent-Driven Action
Snapchat’s stories don’t load in the background like
Twitter or Facebook. Users actively have to start the
story by holding down their finger
Multi-Faceted Storytelling
Snapchat users have photos, videos, text and
drawing to create their messages to one another
Community-Based Discovery
Snapchat is a new platform with a young ad product.
For new accounts to become popular, they need to
be discovered and shared by other Snapchat
influencers and users.
5. What Is Your Content Strategy?
How People Use How Brands Use
Sweet
Spot
FIND YOUR
SWEET
SPOT
6. What Is Your Content Strategy?
How
People
Use
How
Brands
Use
Sweet
SpotFIND YOUR
SWEET
SPOT
Objective
Driven
Target to
relevant
audience
Create
content
people
want to
experienc
e
Tailor to
Snapchat
Drive
business
value
7. Always Ready To Snap
“Snapchat isn’t about capturing the traditional Kodak
moment. It’s about communicating with the full range of
human emotion– not just what appears to be pretty or
perfect…
The solution to stresses caused by the longevity of social
media evidenced by the “detagging of Facebook photos.”
From Snapchat’s first blog post, July 2011
8. Be Real
“Instant expression says my identity is
who I am right now. It says I’m the result
of everything I’ve ever done, but I’m not
really the accumulation of all that stuff.”
Evan Spiegel, Snapchat Founder, June
2015
9. Embrace the Ephemeral
The app's emphasis on temporary content
makes it feel more appropriate to share "silly
or mundane" images than you would over
text message, where pictures are saved for
posterity.
University of Washington study, 2014
10. TYPES OF SNAPCHAT CONTENT
STORIES
created by friends, brands,
influencers, celebs DISCOVER
created by publishers
(and sometimes brands)
LIVE STORIES
created by Snapchat
11. Organic
Brand uses
owned accounts
to share content
Paid
Brand pays for
their content
and/or ad to
appear
Post a Story
Burberry
Taco Bell, Short Film
Audi & The Onion, Super
Bowl
Lowe’s Home
Improvement
UFC
Private Chat
16 Handles
Work with Influencers
Revolve Clothing
Send $ via SnapCash
Sponsor a Selfie Lens
Taco Bell, Gatorade
Sponsor a GeoFilter
Starbucks, Pitch Perfect 2
Sponsor a Live Story
MTV
Video ad in Discover
Sperry in Cosmo
eCommerce Ads
Lancome, Target
Video ad in Live Stories
Goldman Sachs
HOW BRANDS ARE GETTING INVOLVED
12. Rush Order, a Taco Bell Movie for 2014 MTV Movie Awards
74 million impressions
Doubled snap followers in one day
13. Influencer Campaigns
Work with influencers that have same interests
as your brand
Access to a new audience
Spread a message through a voice an
audience already trusts
HOW BRANDS ARE GETTING IN
14. HOW BRANDS USE: STORIES
Rush Order, a Taco Bell Movie for 2014 MTV Movie Awards
74 million impressions
Doubled snap followers in one day
15. HOW BRANDS USE: STORIES
WWF #LastSelfie campaign: striking creative organic story combined with direct
messages to followers
Reached their monthly donation goal in three days
16. HOW BRANDS USE: PRIVATE CHAT
16 Handles: one of the first brands to run a promotion using Snapchat
In-store promotion using coupons sent as private snap
1400+ engagements; media coverage from AdAge and Mashable
17. HOW BRANDS USE: INFLUENCERS
Influencers create content for brand accounts or feature brands in
their own stories
Instagrammer Negin modeled Revolve clothing pre-Coachella
Negin also promoted the partnership via her Instagram account
All content drove to a custom URL for eCommerce tracking
18. HOW BRANDS USE: SELFIE LENSES
Interactive selfie lenses available to all Snapchat users for 24 hours
Successful brand selfie lenses:
Taco Bell for Cinco De Mayo: 224 million views (most popular)
Gatorade:165 million views
Peanuts the Movie (first ever)
19. HOW BRANDS USE: SELFIE LENSES
Interactive selfie lenses available to all Snapchat users for 24 hours
Successful brand selfie lenses:
Taco Bell for Cinco De Mayo: 224 million views (most popular)
Gatorade:165 million views
Peanuts the Movie (first ever)
20. HOW BRANDS USE: GEOFILTERS
Custom overlays for photos and video
Visible to anyone swiping left to view filters
Pitch Perfect 2: 6 million views
Other brands using paid geofilters: Disneyland, Starbucks,
McDonalds, Hollister, General Electric, Amex
21. TYPES OF SNAPCHAT ADS
1. SnapAds
1. 3V SnapAd - 10 seconds, in between friends
stories, or live stories. No swiping.
2. SnapAd App Install - 10 seconds in a teaser
snap, swipe up to open an app store
download page inside of the Snapchat app
3. SnapAd LFV - 10 seconds in the top snap,
swipe up to stream branded content up to 10-
minutes of vertical or horizontal video
4. SnapAd Web View - 10 second teaser snaps,
swipe up to launch a pre-selected mobile site
within a seamless, full-screen experience.
2. Sponsored Lenses
3. National Geofilters
4. On-Demand Geofilters
5. Sponsored Channels/Stories
23. MEASUREMENT
The six metrics you should
measure on Snapchat as created
by Delmondo
1.Unique Viewers
2.Total Views
3.Completion Rate
4.Story Completions
5.Screenshots
6. Average Views Per Snap
24. Quality stories > Quantity of snaps
Use the features Snapchat gives you to experiment
Make snaps colorful and fun
Find a cadence and stick to it
Don’t set snap durations longer than needed
Use music/sound effects
Look at the camera when talking
Promote your Boo-R code across multiple social platforms
TIPS FOR SUCCESS
25. Quality stories > Quantity of snaps
It’s all about providing a fun and engaging experience
Don’t be afraid to try new things. Use all the functionality and
try to push the limits of the platform
3 KEY TAKEAWAYS
Taco Bell filmed a 4 minute “movie” starring Vine and Snapchat influencers posted on their story during the 2014 MTV Movie Awards. It announced the new Doritos Locos Taco, achieved 74M impressions and doubled their snap followers in one day.
adage.com/article/news/snapchat-live-film-introduces-taco-bell-s-locos-taco/292629/
Case film video (hyperlinked from picture): https://vimeo.com/114283418 (stop at 1.28)
Organic-
Capitalizing on the disappearing nature of snaps and stories, WWF Denmark launched a #LastSelfie campaign to raise awareness about endangered species. Purely organic, the campaign messaged followers and encouraged users to share the image. They reached their monthly donation goal in three days.
Case film video (also hyperlinked in picture): https://www.youtube.com/watch?v=TOAHBSxMBEA
www.mmaglobal.com/case-study-hub/case_studies/view/31740
16 Handles, a NYC based froyo shop, has been credited as one of the first brands to run a promotion using Snapchat. Resulted in over 1400 engagements and media coverage from AdAge and Mashable among other publishers.
First, users snapped photos of themselves onsite a 16 Handles, then the account sent a coupon back to you. You wait to open the snap coupon until you are at the register, as it has a 10s shelf-life, and find out what discount you received!
www.slideshare.net/bdionline/16-handles-becomes-the-1st-brand-to-launch-snapchat-campaignresults-current-strategy-bdi-731-direct-messaging-marketing-forum
Lenses Not as expensive as the rumors say. Reaches Snapchat users, not normally cross-promoted by brand but users may post to other social media platforms
www.adweek.com/news/technology/snapchats-first-sponsored-lens-stars-peanuts-and-stream-candy-corn-167852
Gatorade example: http://www.ibtimes.com/snapchats-super-bowl-sponsored-lens-gatorade-had-more-100-million-views-2298865 and https://twitter.com/Gatorade/status/696787243277615104?ref_src=twsrc%5Etfw
Lenses Not as expensive as the rumors say. Reaches Snapchat users, not normally cross-promoted by brand but users may post to other social media platforms
www.adweek.com/news/technology/snapchats-first-sponsored-lens-stars-peanuts-and-stream-candy-corn-167852
Gatorade example: http://www.ibtimes.com/snapchats-super-bowl-sponsored-lens-gatorade-had-more-100-million-views-2298865 and https://twitter.com/Gatorade/status/696787243277615104?ref_src=twsrc%5Etfw
Custom paid geo-filters effective for locations and events
www.adweek.com/news/technology/pitch-perfect-2-displays-strong-social-game-snapchat-instagram-164761
Best practice on geofilters (community and business) and how to apply.