Introduction to Snapchat for business purposes

2. Snapchat:
a photo- and video-messaging app

3. Demographics
 Over 100 million of people are
using it every day.
 Total Number of Snapchat Users:
200 million+
 Active users: between 18-24
years old (45%)
 70% of users are women and
30% are men
 60% Of All Smartphone Users
Now On Snapchat
 7 out of 10 are millennials

4. Organizations may benefit from it
Insights:
 Daily video views have increased 400% year-on-year
 Ads are viewed up to a Million times per day
 Video views are now greater than Facebook's
 Worth $20 Billion now
 > 7 billion pictures and videos per day.
 Nearly 60% College Users Would Purchase a Brand If Sent a Coupon
 Daily Views: > 8 billion
 > 20,000 photos are shared every second.

6. Optimal times to post
 The majority of Snapchat users are in middle school, high school, and college
students.
 They are most likely to access the app after they are done with their studies or
homework, lying in bed and doing time pass going through Snapchat stories to
asleep.
The best time to post on Snapchat is between 10pm-1am EST or
late night.

7. Total unique
views
on par with what
Snapchat delivers
themselves as ads
metrics
Total story
completions
measure the number
of people who have
completed your
story
Screenshots
can be used as an
engagement tool
Completion rate
a metric of
engagement with a
particular piece of
content

8. Automated analytics and metrics

9. B2C Marketing
As a marketing channel, Snapchat is first and foremost a
means of B2C marketing.
The majority of Snapchat’s most passionate users are young
people, those users also fall into one of the most major consumer
demographics out there.
If your product or service is geared toward youths or young
then you absolutely need to incorporate Snapchat into your
marketing strategy.

10. TACO BELL ON
SNAPCHAT
Taco Bell's Cinco de
Snapchat Lens Was
Viewed 224 Million Times
It's the top campaign in
the app's history

11.  Snapchat’s video ads have so far been priced on a cost-per-thousand-
impression rate in the $40 to $60 range, per Adweek.
 Snapchat’s focus is on video ads. It is easy to anticipate sponsored Lenses and
Geofilters being added to the Snapchat Partners mix—there is an incredible
amount of money to be made. Snapchat lenses cost $450,000 and can total
$750,000 for big-ticket days like holidays or events. Big brands with money to
spend find it to be worth the investment.

12. Start your Snapchat campaigns now!
https://blogs.constantcontact.com/snapchat-for-business

13. References:
 http://mediakix.com/2016/06/snapchat-demographics-infographic-
statistics/#gs.y7g9zXY
 http://www.omnicoreagency.com/snapchat-statistics/
 http://www.convinceandconvert.com/social-media-measurement/snapchat-
measuring/
 http://www.vonazon.com/blog/use-snapchat-for-business/
 http://www.adweek.com/news/technology/taco-bells-cinco-de-mayo-snapchat-
lens-was-viewed-224-million-times-171390
 https://blogs.constantcontact.com/snapchat-for-business/