TikTok provides concise summaries of advertising opportunities on its platform in 3 sentences or less:
TikTok offers several core ad products including brand takeovers, in-feed videos, hashtag challenges, branded lenses, and top view ads. It targets Gen Z users through personalized video recommendations and measures campaign success based on video views, likes, shares and other engagement metrics. Advertisers can capitalize on TikTok's viral features to increase brand awareness through challenges, lenses and influencer campaigns.
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
The investor presentation we used to raise 2 million dollarsMikael Cho
The investor presentation we used to raise 2 million dollars for ooomf.com (now pickcrew.com)
View the online version here: https://pickcrew.com/investors/
Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
Everything has already been said about Uber. Or has it? Both fascinating and repulsive, closely watched by the media and politicians, the Californian unicorn’s growth model hasn’t been spared any sort of criticism.
And yet, valued at $68 billion, the firm mesmerizes VCs as never seen before and inspires every week countless articles, op-eds, infographics and columns – not including numerous bills… It’s because, just like the whole digital revolution, Uber questions every habit, system, model and belief.
In order to go beyond these debates, FABERNOVEL offers an analysis devoid of any political or ideological consideration, a study to understand Uber’s growth model – that we see as viral – and to delve as much as possible into its success factors.
If you’re interested in our work and you wish to organize a presentation for your team, just send us a message at hello at fabernovel.com
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
The investor presentation we used to raise 2 million dollarsMikael Cho
The investor presentation we used to raise 2 million dollars for ooomf.com (now pickcrew.com)
View the online version here: https://pickcrew.com/investors/
Complete marketing strategy for Digster's TikTok presented to VP, Director, and Manager of Global Streaming Marketing department. Collaborated with co-intern to research and develop this plan.
Everything has already been said about Uber. Or has it? Both fascinating and repulsive, closely watched by the media and politicians, the Californian unicorn’s growth model hasn’t been spared any sort of criticism.
And yet, valued at $68 billion, the firm mesmerizes VCs as never seen before and inspires every week countless articles, op-eds, infographics and columns – not including numerous bills… It’s because, just like the whole digital revolution, Uber questions every habit, system, model and belief.
In order to go beyond these debates, FABERNOVEL offers an analysis devoid of any political or ideological consideration, a study to understand Uber’s growth model – that we see as viral – and to delve as much as possible into its success factors.
If you’re interested in our work and you wish to organize a presentation for your team, just send us a message at hello at fabernovel.com
Mapme Investor Deck.
The deck we originally used to raise our seed round of $1M. See the progress we've made at www.mapme.com. Welcome to try it out and create a map.
Any questions? I'm at ben@mapme.com
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
This Facebook pitch deck illustrates the vast potential for investors, institutional and retail alike, to capitalize on the upside of the social media giant. We dissect the impact of Facebook's latest acquisitions, current and future growth rates, the NPV of the acquisitions and what it all means for Facebook shareholders going forward.
In this activity, I created two ads to use on TikTok for 57 Montgomery Ave Books. Each slide includes the rationale for the decisions and how best to position each advertising choice.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Everything you should know about TikTok AdsRight Service
If you’re curious about marketing on TikTok but don’t know where to start, we’ve got you covered. But you should first keep in mind that this platform isn’t the right tool for all types of businesses, it differs according to your target audience and type of content you are willing to share.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
DMAWest 2018 - Using Video to Market Your DestinationMark Rudyk
Learn best practices for video, what destinations use video in unique and new ways to promote, plus how influencers equip for the final product they make.
Mapme Investor Deck.
The deck we originally used to raise our seed round of $1M. See the progress we've made at www.mapme.com. Welcome to try it out and create a map.
Any questions? I'm at ben@mapme.com
Inilah pitch deck dari raksasa media digital, Buzzfeed. Bagi kamu yang memiliki model bisnis yang serupa dengan BuzzFeed, mungkin kamu dapat terinspirasi dari pitch deck ini.
This Facebook pitch deck illustrates the vast potential for investors, institutional and retail alike, to capitalize on the upside of the social media giant. We dissect the impact of Facebook's latest acquisitions, current and future growth rates, the NPV of the acquisitions and what it all means for Facebook shareholders going forward.
In this activity, I created two ads to use on TikTok for 57 Montgomery Ave Books. Each slide includes the rationale for the decisions and how best to position each advertising choice.
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
Everything you should know about TikTok AdsRight Service
If you’re curious about marketing on TikTok but don’t know where to start, we’ve got you covered. But you should first keep in mind that this platform isn’t the right tool for all types of businesses, it differs according to your target audience and type of content you are willing to share.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
DMAWest 2018 - Using Video to Market Your DestinationMark Rudyk
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Feel free to borrow slides, but please credit.
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Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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• Three (3) key tips to maintain a disciplined workplace.
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3. About TikTok
TikTok is the premier global destination for short-
form mobile videos—where audiences make every
second count.
Our mission is to capture and present the world's
creativity, knowledge, and moments that matter—
directly from the mobile phone.
TikTok enables everyone to be a creator, and
encourages users to share their passion and
personal creative expression through their videos.
6. Video Consumption via mobile
Building an experience, ‘For You’
Preference & Personality
Similar User Interests
Location & Environment
Geo-location
Virtual World Environment
Behavior on platform
Content Preference
Demographic Data
Search Interests
Seattle 2:00pm
PST Thursday
Cold Brew Dogs
Extreme Sports
Comedy
Travel
20 years old
Male
College
Student
TikTok creates a video experience unique to you, the consumer.
Powered by ByteDance’s Machine Learning technology, TikTok provides personalized video recommendation, all fed by key 1st-party behavioral cues on
platform:
14. 8+ TIMES
Spent on the app/user/day
A user opens the app per day
46+ MINUTES
37BILLION
Average monthly video views of our DAUs shoot daily.
34%
Our Engagement in the US
16. Five Core Ad Products
Brand Takeover In-Feed Video
Hashtag Challenge Branded Lenses Top View
17. What is it?
A Brand Takeover ad appears upon opening TikTok
and it’s the first interaction users will have (pre-stitial)
It can 3-5-second long GIF, JPG or Video!
Why this ad format?
Can drive users to click through to an external or
internal destination
Category exclusivity – we only allow one advertiser
per day
Guaranteed 5,000,000 impressions per day
• Affordable eCPM
• Low cost reach / unique reach
Brand Takeover
18. What is it?
5-15 seconds long, full-screen, auto-play, audio-on
immersive video experiences
We make these ads appear as native as possible
(profile pic, user name, all functions that organic
content has, like, share, comments).
Why this ad format?
Can drive users to click through to an external or
internal destination
Opportunities for amplification and earned
impressions via sharing functions
Available in auction ad format
In-Feed Video
19. 19
Auction Ad Sneak Peak
To better connect
advertisers to consumers,
we’re bringing the
Auction model to TikTok.
Available for In-Feed
Video only
21. 21
How We Will Bid
*Note, not all capabilities may be available at launch of Beta.
3 Auction Models
Smart
Optimization
CPC CPM oCPC
TikTok Ads will support multiple conversion goals
We will introduce oCPC - Smart optimization of bidding increases the ROI of
ads
ads.tiktok.com/home
New!
22. 22
How We Will Track
To enhance how TikTok can track performance & conversions (however
those are defined), we apply the following solutions:
Performance
Tracking
Customize rules to
define conversion
TikTok Pixel
✓ Preview Conversions
✓ Delivery Conversions
✓ Non-related Conversions
✓ One-click download
✓ Fully connect to Google Tag
Manager
✓ Pixel Helper: Help advertisers
check whether Pixel code is
correctly installed on landing
pages, to ensure conversions
are triggered successfully
✓ Select conversion elements
from the landing page to
define rules of clicks
✓ Manually add conversion
rules of page view/clicks
23. What is it?
Hashtag challenges capitalize on our audience’s
natural tendency to create and share content
They encourage UGC by asking users to record
themselves completing a specific action or following
a set of directions to participate in the “challenge”
Why this ad format?
High potential for the baked-in virality features to
increase brand awareness and engagement
35% of users participate in challenges
16% of all videos on the platform are tied to
challenges
Hashtag Challenge
24. Discover Page Challenge Page Pick a Song Page
Hashtag Challenge Ecosystem
Challenge (part A):
Branded banner is
featured as No. 1
banner for first 3
days of the 6-day
challenge package.
The banner directs
traffic to the
challenge page.
Clicking the
“record”
button can
join the
challenge
and pick a
song
Challenge (part B):
Sponsored hashtag
is displayed as No. 2
hashtag for first 3
days of the 6-day
challenge package.
It directs users to
the challenge page.
We can
potentially
feature a
branded
song on the
music page
25. What is it?
Produced in-house, we can create 2D & 3D lenses, to
radically transform our audience’s environment
We’ll partner with brands to curate their own experience,
granting them a top spot in our ‘Trending’ tab for 10 days
Why this ad format?
Branded Lens
64% of our users have used face filters or
lenses
Encourages deeper engagement, with longer time
spent, sampling and product discovery.
Pair with a Challenge, to encourage continued use
and exposure.
🔈🔈 click to play
26. What is it?
• A Brand Takeover ad naturally fades into an
In-Feed video ad
• Overall length is within 15 seconds
• Direct traffic to a desired destination
Why this ad format?
• High impact video ad unit, the first thing that
users see
• Category exclusivity – we only allow one
advertiser per day
• First-to-market opportunity – will come out on
TikTok US in May
New Ad Unit – Top View
28. • Goal: GUESS sought to embrace TikTok’s younger
audience, and use the platform’s native consumer
behavior to fuel unique, engaging content and
integrated participation across the platform.
• Execution: They took advantage of the TikTok
Hashtag Challenge to encourage consumers to
show how they wear their denim. Additionally,
they ran a brand takeover on the first day of the
challenge to maximize traffic on the challenge
page
• Result: The hashtag challenge generated 10.4MM
video views and had over 6k participants.
#inmydenim was the best-performing hashtag in
the US that week, surpassing all organic hashtags
Guess #inmydenim Hashtag Challenge
29. Organic + Advertiser Example - Specialized Bikes
• Goal: Specialized Bikes only recently created a
profile page and their goal was to increase
engagements and followers throughout the next
few weeks
• Execution: Their content was native to the
platform, plus they participated in several organic
challenges, such as #someonelikeyou and also
used paid promotion to drive traffic to their
profile page.
• Result: Increased their TikTok fans from 0 to 94k
in just one month
🔈🔈 click to play
30. • Goal: Universal Pictures leveraged the Hashtag
Challenge format to promote their movie, “A
House with a Clock in Its Walls,” where magic
was the major theme
• Execution: They worked with 10 influencers to
create official videos and encourage user
participation
• Result: Millions of video views and over 20K
video submissions throughout the challenge.
Drastically outperforming our benchmark of
5,000 pieces of UGC content created!
Universal Pictures #FindYourMagic
🔈🔈 click to play
31. Ubisoft - Just Dance #JustDanceMoves Hashtag Challenge
• Goal: Ubisoft recently debuted #JustDanceMoves
– a new Hashtag Challenge, encouraging
consumers to “duet” with their ‘Just Dance’
persona to promote the new game launch
• Execution: Ubisoft tapped into leading Dance
influencers on the platform, and integrated the
challenge within TikTok’s ‘Duet’ feature – a very
popular native behavior amongst our audience
• Result: Within the first 36 hours, the Challenge
drove 22.7K video creations and to date, the
challenge has 105K total video creations and
100M video views
• 🔈🔈:
🔈🔈 click to play
32. Zoom Challenge Raindrop Challenge Pose Challenge
Branded Influencer Activation - Video Examples
Disney’s Nutcracker
Celebrity Talent with Promotional Message
(no challenge participation)
Guess Jeans
Standard official video with TikTok Influencer
(no promotion)
Bohemian Rhapsody
Official Video with TikTok Influencer
35. Zoom Challenge Raindrop Challenge Pose Challenge
Keeping Brands Safe in 2019
Videos uploaded to our platform
Remove or flag the questionable contents based on all-round monitoring by AI-
powered machine learning algorithms according to community guidelines and
other safety policies.
Machine
Detection
Dedicated
Monitoring
Queue
Ads displayed
Accurate and scalable
content analysis
• Review potential violations 24/7
• Multi-dimensional analysis
International moderation team (in other words, actual
humans) quick review and respond to all flags
• Typically respond to flags in < 1 hour
• Multi-language support in 100% monetization
open markets
Reduce most of the
unsafe content
36. Q2 2019 Pricing
Hashtag Challenge: $150,000 – includes 6-day package, as outlined in deck.
- Challenge Page, Discovery Page placements
In-Feed Video:
- Minimum $25,000 for campaign entirety
- Maximum $30,000 per day
- Priced on fixed $10 CPM. Minimum 1M impressions. Maximum (per day) 3.3M impressions.
Brand Takeover: $50,000 for 1-day buy.
- Priced based on a $10 CPM, but very possible to surpass. Guarantee 5M impressions.
Branded Lenses: 2D / 3D lens, priced at $80,000 - $120,000
- Price will vary based on complexity of build.
Custom Influencer Package: Will vary based on need and tier of influencer.
1
2
4
3
5
**Packages across multiple products are customizable
Pricing reflects Jan 2019 values, subject to change.
38. 31
Campaign Metrics
Brand Takeover In-Feed Video Hashtag Challenge Branded Lenses
• Impressions
• Clicks
• Unique reach
• Impressions
• Clicks
• Video views
• Video views for
over 3 seconds
• Video views for
over 10 seconds
• Likes
• Comments
• Shares
• Unique reach
• Banner clicks
• Impressions
• Hashtag page
views
• Number of user-
generated videos
• Total video views
• Likes
• Comments
• Shares
• Total number of
videos featuring
the lens
• Total video views
of posts featuring
the lens
• Engagement (total
likes, comments
and shares of all
posts featuring the
lens)