The introduction of Accelerated 3D graphics in the Flash Player has created a great deal of potential for new Flash and AIR-based gaming platforms. As the Flash community solidifies around this and other new features, what are the likely tools and workflows that will enable the next generation of Flash games to harness this power? Rob Bateman, co-founder of the Away3D engine, talks about development options that offer both power and flexibility, without breaking the bank.
Another presentation I have given at the SRR. This is from the 2013 Winter Meeting in Bath.
The European Brain Injury Questionnaire is a useful tool for capturing self and proxy ratings of symptom frequency. We have been using at Oliver Zan
gwill Centre since the unit opened, and have amassed a substantial database that is yielding valuable insights for prioritising services.
For me, the interesting message in this latest research is that there is a range of types of self-proxy discrepancies in the different EBIQ domains. I have been doing work on the EBIQ questionnaire for some years now, do contact me for more information about this symptom checklist.
Tobin Trevarthen has over 27 years of experience in advertising, media, and digital business. He has held senior management positions at several major companies, including Time Inc., AOL, Alladvantage, and Anchor Intelligence. Trevarthen has a proven track record of producing results, with revenue under management totaling over $400 million throughout his career. He brings strengths in leadership, execution, consultative selling, storytelling, collaboration, and integration.
The document discusses the potential for in-car commerce, noting it represents a $200 billion market in the US alone. It outlines the growth of various in-car technologies and revenue streams over time, from basic radio to more advanced voice assistants and location-based services. The document argues this evolution will transition the car into a fully digital experience and open up new opportunities for high-margin advertising and local commerce based on big data insights about drivers.
The PR Council is the US trade association for public relations and integrated communications firms. It seeks to advance the profession through advocacy, business tools, and networking programs. The PRC Next Board brings next generation perspectives to industry challenges. It will focus on issues identified by the PR Council but also other topics deemed important. To apply, one must have 7-15 years experience in PR, be employed at a PR Council member firm for over a year, and have CEO endorsement. The board will convene four times a year to discuss issues and opportunities in the industry.
The News Literacy Project aims to teach secondary students how to be smart, active consumers and engaged citizens of news and information. It provides virtual news literacy classes and has reached many students across the US. Students have commented that the classes have changed their lives and given them control over the news they consume rather than being controlled by it. The organization aspires to do more and needs help from partners to further its national PR campaign and back to school assistance through employee engagement and connections to corporate social responsibility plans.
This document provides tips on how to craft winning entries for the Cannes Lions International Festival of Creativity's PR Lions awards. It discusses what makes for creative PR work, changes to the PR Lions categories and entry forms, how to structure an effective entry, and highlights that showing tangible results is crucial. The document encourages PR professionals to enter their best work to help define and showcase the creative potential of the public relations industry.
The introduction of Accelerated 3D graphics in the Flash Player has created a great deal of potential for new Flash and AIR-based gaming platforms. As the Flash community solidifies around this and other new features, what are the likely tools and workflows that will enable the next generation of Flash games to harness this power? Rob Bateman, co-founder of the Away3D engine, talks about development options that offer both power and flexibility, without breaking the bank.
Another presentation I have given at the SRR. This is from the 2013 Winter Meeting in Bath.
The European Brain Injury Questionnaire is a useful tool for capturing self and proxy ratings of symptom frequency. We have been using at Oliver Zan
gwill Centre since the unit opened, and have amassed a substantial database that is yielding valuable insights for prioritising services.
For me, the interesting message in this latest research is that there is a range of types of self-proxy discrepancies in the different EBIQ domains. I have been doing work on the EBIQ questionnaire for some years now, do contact me for more information about this symptom checklist.
Tobin Trevarthen has over 27 years of experience in advertising, media, and digital business. He has held senior management positions at several major companies, including Time Inc., AOL, Alladvantage, and Anchor Intelligence. Trevarthen has a proven track record of producing results, with revenue under management totaling over $400 million throughout his career. He brings strengths in leadership, execution, consultative selling, storytelling, collaboration, and integration.
The document discusses the potential for in-car commerce, noting it represents a $200 billion market in the US alone. It outlines the growth of various in-car technologies and revenue streams over time, from basic radio to more advanced voice assistants and location-based services. The document argues this evolution will transition the car into a fully digital experience and open up new opportunities for high-margin advertising and local commerce based on big data insights about drivers.
The PR Council is the US trade association for public relations and integrated communications firms. It seeks to advance the profession through advocacy, business tools, and networking programs. The PRC Next Board brings next generation perspectives to industry challenges. It will focus on issues identified by the PR Council but also other topics deemed important. To apply, one must have 7-15 years experience in PR, be employed at a PR Council member firm for over a year, and have CEO endorsement. The board will convene four times a year to discuss issues and opportunities in the industry.
The News Literacy Project aims to teach secondary students how to be smart, active consumers and engaged citizens of news and information. It provides virtual news literacy classes and has reached many students across the US. Students have commented that the classes have changed their lives and given them control over the news they consume rather than being controlled by it. The organization aspires to do more and needs help from partners to further its national PR campaign and back to school assistance through employee engagement and connections to corporate social responsibility plans.
This document provides tips on how to craft winning entries for the Cannes Lions International Festival of Creativity's PR Lions awards. It discusses what makes for creative PR work, changes to the PR Lions categories and entry forms, how to structure an effective entry, and highlights that showing tangible results is crucial. The document encourages PR professionals to enter their best work to help define and showcase the creative potential of the public relations industry.
In our Q4 2016 quick survey of our agency members, we look at fake news, measurement programs, project-based vs. AOR client relationships, and compare the end of 2016 to the end of 2015.
PR Council's 2016 End of Year InfographicPR Council
2016 was one of the PR Council's most exciting years ever. This infographic highlights our activities throughout 2016 in agency management, advocacy, diversity & inclusion, learning & development, webinars and our 2016 Critical Issues Forum.
Diversity Talks: Diversity & Inclusion Agency Resource GuidePR Council
Presented by HP, the PR Council’s Diversity & Inclusion Resource Guide for Agency Leaders is being published to educate members and the industry in creating an effective diversity and inclusion strategy for their organizations.
Communications leaders understand the existence of differences among their clients’ customer bases, however the talent creating messages is often not reflective of the customer base or potential customers. Although the concept of diversity among our talent is not new to the industry, a transformation of behavior and attitude resulting in the practice of inclusion is being actively pursued.
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
This document summarizes key social media trends for 2015 as predicted by Marshall Manson and James Whatley of Ogilvy. It reviews their 2014 predictions and finds that disposable content on platforms like Snapchat grew significantly. It also notes brands' increasing use of humor on social media. Looking to 2015, it predicts the rise of "Twitter Zero" with less organic reach requiring more paid promotion. It also discusses the growing battle for dominance in online video between Facebook, YouTube, Twitter and Instagram. Finally, it examines trends in youth social media usage and anonymity-focused platforms.
The annual dinner will be held from 6-9PM on October 21st at The Lighthouse at Pier 61. Attendees can reconnect with old colleagues and friends, meet peers from across the country, and network. The event will honor the winners of the 2015 Take Flight with PR Video Contest and the 5th Annual Diversity Distinction in PR Awards.
PR Genome Series: Gamification of ResearchPR Council
Conducting market research was a lot easier when pollsters' phone calls only had to compete with a nightly news broadcast and The Reader’s Digest.
Grabbing someone’s attention nowadays and holding it long enough to ask them a set of boring questions isn’t hard, it’s nearly impossible… but there’s hope!
Join Sachs Media Group Vice Presidents Karen Cyphers and Ryan Cohn in a live-exchange webinar about the cutting-edge approach of "gamified research" — a new, largely untapped model for how information exchange can become more efficient without losing quality.
PR Genome Series: The Case For Design Thinking in CommunicationsPR Council
Design has emerged as one of the most distinguishing factors in determining a company’s success. Products and services are a reflection of the internal state of the organization that designs them, and strategy, values, and principles are manifested through design just as clearly as power struggles and dysfunction.
Truly great design doesn’t only communicate the world we live in; it also communicates a vision for the world we wish existed. Can’t the same be said for great brand communications? If design = communications, aren’t all organizations “design-centric” and all communications executives designers? More importantly, can we leverage design thinking to help us be more creative brand communicators?
Firm Lead: FleishmanHillard
Speakers: Sean Dallaskidd, SVP, Executive Creative Director, Digital & Social, FleishmanHillard
Slides form the PR Genome Education Series: Truest Me, I'm Creative webinar
When talking about having a seat at the table, it’s important to take a step back and make sure that everyone involved is talking about the same table. Creative production and creative strategy are two very different things, and require a different range of skill sets.
In order to bridge the gap, creatives need to expand their base of knowledge and learn many different things that don’t seem as “creative,” however, these tools are essential for adding value to the conversations you will find yourself in… especially if you want to stay relevant.
This webinar looks at how to expand on your creative foundation, how to build trust by doing the “boring" things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.
FOMO for Marketers – How to Create Content for MillennialsPR Council
With original research Current Executive Vice President Lisa Dini and Executive Creative Director Christine Bridger walk us through their recently success marketing to and creating content for Millennial women. They specially talk about a large physiological factor present in 70% of Millenials, FOMO or the fear of missing out.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Marian Salzman, CEO of Havas PR North America and a world-renowned trendspotter, reports on futurecasting, also known as newscrafting.
Among the many trends she and her teams have spotted and exploited to make news in recent years are the metrosexual, “Sleep is the new sex,” “Cellphones are the new trans fats” and the massification of organics. Learn how to stay on top of the zeitgeist and decipher what the future holds in order to create and sustain news.
Infographics: Data, Sorted, Arranged, PresentedPR Council
Goldman Sachs provides an interactive guide to capital markets that aims to educate readers on key aspects of global finance. The guide outlines the major participants in capital markets like corporations, governments, and investors. It also explains different asset classes and financial instruments, how they are traded in primary and secondary markets, and the various functions they serve in the global economy.
Konstantin Pronin, an 86 year old WWII veteran from Belarus, heads to Gorky Park each year to join his battalion to remember and celebrate their Day of Victory in Moscow. However, on May 9th, 2011, Konstantin was the only member of the battalion to show up to commemorate the occasion.
In our Q4 2016 quick survey of our agency members, we look at fake news, measurement programs, project-based vs. AOR client relationships, and compare the end of 2016 to the end of 2015.
PR Council's 2016 End of Year InfographicPR Council
2016 was one of the PR Council's most exciting years ever. This infographic highlights our activities throughout 2016 in agency management, advocacy, diversity & inclusion, learning & development, webinars and our 2016 Critical Issues Forum.
Diversity Talks: Diversity & Inclusion Agency Resource GuidePR Council
Presented by HP, the PR Council’s Diversity & Inclusion Resource Guide for Agency Leaders is being published to educate members and the industry in creating an effective diversity and inclusion strategy for their organizations.
Communications leaders understand the existence of differences among their clients’ customer bases, however the talent creating messages is often not reflective of the customer base or potential customers. Although the concept of diversity among our talent is not new to the industry, a transformation of behavior and attitude resulting in the practice of inclusion is being actively pursued.
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
This document summarizes key social media trends for 2015 as predicted by Marshall Manson and James Whatley of Ogilvy. It reviews their 2014 predictions and finds that disposable content on platforms like Snapchat grew significantly. It also notes brands' increasing use of humor on social media. Looking to 2015, it predicts the rise of "Twitter Zero" with less organic reach requiring more paid promotion. It also discusses the growing battle for dominance in online video between Facebook, YouTube, Twitter and Instagram. Finally, it examines trends in youth social media usage and anonymity-focused platforms.
The annual dinner will be held from 6-9PM on October 21st at The Lighthouse at Pier 61. Attendees can reconnect with old colleagues and friends, meet peers from across the country, and network. The event will honor the winners of the 2015 Take Flight with PR Video Contest and the 5th Annual Diversity Distinction in PR Awards.
PR Genome Series: Gamification of ResearchPR Council
Conducting market research was a lot easier when pollsters' phone calls only had to compete with a nightly news broadcast and The Reader’s Digest.
Grabbing someone’s attention nowadays and holding it long enough to ask them a set of boring questions isn’t hard, it’s nearly impossible… but there’s hope!
Join Sachs Media Group Vice Presidents Karen Cyphers and Ryan Cohn in a live-exchange webinar about the cutting-edge approach of "gamified research" — a new, largely untapped model for how information exchange can become more efficient without losing quality.
PR Genome Series: The Case For Design Thinking in CommunicationsPR Council
Design has emerged as one of the most distinguishing factors in determining a company’s success. Products and services are a reflection of the internal state of the organization that designs them, and strategy, values, and principles are manifested through design just as clearly as power struggles and dysfunction.
Truly great design doesn’t only communicate the world we live in; it also communicates a vision for the world we wish existed. Can’t the same be said for great brand communications? If design = communications, aren’t all organizations “design-centric” and all communications executives designers? More importantly, can we leverage design thinking to help us be more creative brand communicators?
Firm Lead: FleishmanHillard
Speakers: Sean Dallaskidd, SVP, Executive Creative Director, Digital & Social, FleishmanHillard
Slides form the PR Genome Education Series: Truest Me, I'm Creative webinar
When talking about having a seat at the table, it’s important to take a step back and make sure that everyone involved is talking about the same table. Creative production and creative strategy are two very different things, and require a different range of skill sets.
In order to bridge the gap, creatives need to expand their base of knowledge and learn many different things that don’t seem as “creative,” however, these tools are essential for adding value to the conversations you will find yourself in… especially if you want to stay relevant.
This webinar looks at how to expand on your creative foundation, how to build trust by doing the “boring" things and how to look past the sexy solutions ( ie. quick) and start to develop strategies for real business impact.
FOMO for Marketers – How to Create Content for MillennialsPR Council
With original research Current Executive Vice President Lisa Dini and Executive Creative Director Christine Bridger walk us through their recently success marketing to and creating content for Millennial women. They specially talk about a large physiological factor present in 70% of Millenials, FOMO or the fear of missing out.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
Marian Salzman, CEO of Havas PR North America and a world-renowned trendspotter, reports on futurecasting, also known as newscrafting.
Among the many trends she and her teams have spotted and exploited to make news in recent years are the metrosexual, “Sleep is the new sex,” “Cellphones are the new trans fats” and the massification of organics. Learn how to stay on top of the zeitgeist and decipher what the future holds in order to create and sustain news.
Infographics: Data, Sorted, Arranged, PresentedPR Council
Goldman Sachs provides an interactive guide to capital markets that aims to educate readers on key aspects of global finance. The guide outlines the major participants in capital markets like corporations, governments, and investors. It also explains different asset classes and financial instruments, how they are traded in primary and secondary markets, and the various functions they serve in the global economy.
Konstantin Pronin, an 86 year old WWII veteran from Belarus, heads to Gorky Park each year to join his battalion to remember and celebrate their Day of Victory in Moscow. However, on May 9th, 2011, Konstantin was the only member of the battalion to show up to commemorate the occasion.
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...SirmaDuztepeliler
"Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey Toward Sustainability"
The booklet of my master’s thesis at the Department of Architecture and Civil Engineering at Chalmers University of Technology. (Gothenburg, Sweden)
This thesis explores the transformation of the vacated (2023) IKEA store in Kållered, Sweden, into a "Reuse Hub" addressing various user types. The project aims to create a model for circular and sustainable economic practices that promote resource efficiency, waste reduction, and a shift in societal overconsumption patterns.
Reuse, though crucial in the circular economy, is one of the least studied areas. Most materials with reuse potential, especially in the construction sector, are recycled (downcycled), causing a greater loss of resources and energy. My project addresses barriers to reuse, such as difficult access to materials, storage, and logistics issues.
Aims:
• Enhancing Access to Reclaimed Materials: Creating a hub for reclaimed construction materials for both institutional and individual needs.
• Promoting Circular Economy: Showcasing the potential and variety of reusable materials and how they can drive a circular economy.
• Fostering Community Engagement: Developing spaces for social interaction around reuse-focused stores and workshops.
• Raising Awareness: Transforming a former consumerist symbol into a center for circular practices.
Highlights:
• The project emphasizes cross-sector collaboration with producers and wholesalers to repurpose surplus materials before they enter the recycling phase.
• This project can serve as a prototype for reusing many idle commercial buildings in different scales and sizes.
• The findings indicate that transforming large vacant properties can support sustainable practices and present an economically attractive business model with high social returns at the same time.
• It highlights the potential of how sustainable practices in the construction sector can drive societal change.