Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
Did you miss Facebook’s F8 this year? Worry not. In our webinar, we explore and discuss the latest trends emerging from the annual gathering bringing together developers, digital marketers and tech aficionados.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
Did you miss Facebook’s F8 this year? Worry not. In our webinar, we explore and discuss the latest trends emerging from the annual gathering bringing together developers, digital marketers and tech aficionados.
Whitepaper - how to launch a mobile app successfully!RG Infotech
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments – Before Launch, During Launch, and After Launch.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
Comprehensive report on One Plus Brand which includes detailed website audit, social media benchmarking, value proposition, customer journey, POEM framework, target customers, buyer persona and KPI's used to track campaigns of One Plus brand
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Messaging App Stickers: Serious BusinessIPG Media Lab
Although messaging apps have become increasingly popular, many people are skeptical of "stickers," the cartoonish emojis that many of the users integrate into conversations. But as this report shows, stickers are both a lucrative source of revenue and an opportunity for brands to connect with users in a native format.
Decoding Monetization Methods For Dating AppsInMobi
Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional social networking sites, creating an alternate social network that is distinctly different from its older cousin.
How can mobile developers building dating apps tap into this growing opportunity? Dating apps enjoy long user engagement sessions and access to deep user data, presenting a unique opportunity for monetization that is yet to be realized fully. Recently, players like Starbucks and 20th Century Fox launched cheeky, innovative advertising campaigns on dating apps - lighting the way for several other advertisers. Even developers who are not building dating apps, can learn from the mechanics of this app category.
Join this webinar to :
Learn best practices around designing the app experience for your dating app
Get a comprehensive overview of monetization methods for dating apps
Learn how to leverage mobile advertising effectively to maximize user engagement & revenues
Learn how other app categories too can benefit from the mechanics of successful dating apps
Even if you can’t make the presentation, do sign-up and we will send you a recording of the webinar.
Google Mobile Usability Algorithm Update - April 21st, 2015Jake Bohall
General overview of the mobile usability update to Google's Algorithm on April 21st, how to determine if your site will be impacted, and any steps or considerations you should take to prepare.
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
Complete Guide on Content Marketing in 2016. Check out the key activities and trends which you should focus in content marketing in 2016. Strategize and marketing your content to increase your product or service marketing effectiveness.
How To Overcome The Mobile Engagement Crisis Webinar Localytics
Localytics CMO Josh Todd talks about overcoming mobile engagement through powerful, personalized app messaging. Learn best practices around mobile marketing.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...Agence Tesla
E-commerce and social media continue their convergence and integration with three great news this month in our review of updates:
- Facebook testing a Buy Button to have ads directly linking to purchase on external retailers. With the large repertoire of possible ads now present on Facebook, it should be a hit!
- Twitter launches an analytics for the Organic Reach of tweets. It shows accounts which tweet more can get up to 30% more followers. We usually advice a pace of a few tweets a day minimum.
- Pinterest helps Shopify stores with Rich Pins, who integrate metadata about price and more
The Darwin Approach to Digital Advertising: Adapt to the EnvironmentOff Madison Ave
Roger Hurni, Chief Creative Officer and Managing Partner at Off Madison Ave presents to Digital Summit Phoenix on why getting a sale isn’t a digital ad strategy. Brands need to create relevant advertising communication throughout the entire customer engagement.
Whitepaper - how to launch a mobile app successfully!RG Infotech
This e-paper contains the details about how can you make your mobile app launch successful through considering different things. To make it easier to go through, we have broken these points into three segments – Before Launch, During Launch, and After Launch.
The presentation includes where social media channels are going in the future like YouTube, the rise of mobile marketing, defining your brand and targeting specific social media channels.
This report is a collection of data points and commentary about how real mobile apps typically perform in the wild, answering questions such as "What is an industry standard retention rate for Android apps?", "When are people usually most responsive to push notifications?" and other similar topics that might help you understand how your app's performance compares to others.
If you’re working on an Android or iOS app (or you’re advising/investing in mobile app teams), this report will help you quickly understand how your app’s performance compares to the competition. While it is primarily intended for an Africa-based audience, the data is universally useful.
Comprehensive report on One Plus Brand which includes detailed website audit, social media benchmarking, value proposition, customer journey, POEM framework, target customers, buyer persona and KPI's used to track campaigns of One Plus brand
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Messaging App Stickers: Serious BusinessIPG Media Lab
Although messaging apps have become increasingly popular, many people are skeptical of "stickers," the cartoonish emojis that many of the users integrate into conversations. But as this report shows, stickers are both a lucrative source of revenue and an opportunity for brands to connect with users in a native format.
Decoding Monetization Methods For Dating AppsInMobi
Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional social networking sites, creating an alternate social network that is distinctly different from its older cousin.
How can mobile developers building dating apps tap into this growing opportunity? Dating apps enjoy long user engagement sessions and access to deep user data, presenting a unique opportunity for monetization that is yet to be realized fully. Recently, players like Starbucks and 20th Century Fox launched cheeky, innovative advertising campaigns on dating apps - lighting the way for several other advertisers. Even developers who are not building dating apps, can learn from the mechanics of this app category.
Join this webinar to :
Learn best practices around designing the app experience for your dating app
Get a comprehensive overview of monetization methods for dating apps
Learn how to leverage mobile advertising effectively to maximize user engagement & revenues
Learn how other app categories too can benefit from the mechanics of successful dating apps
Even if you can’t make the presentation, do sign-up and we will send you a recording of the webinar.
Google Mobile Usability Algorithm Update - April 21st, 2015Jake Bohall
General overview of the mobile usability update to Google's Algorithm on April 21st, how to determine if your site will be impacted, and any steps or considerations you should take to prepare.
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
Complete Guide on Content Marketing in 2016. Check out the key activities and trends which you should focus in content marketing in 2016. Strategize and marketing your content to increase your product or service marketing effectiveness.
How To Overcome The Mobile Engagement Crisis Webinar Localytics
Localytics CMO Josh Todd talks about overcoming mobile engagement through powerful, personalized app messaging. Learn best practices around mobile marketing.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...Agence Tesla
E-commerce and social media continue their convergence and integration with three great news this month in our review of updates:
- Facebook testing a Buy Button to have ads directly linking to purchase on external retailers. With the large repertoire of possible ads now present on Facebook, it should be a hit!
- Twitter launches an analytics for the Organic Reach of tweets. It shows accounts which tweet more can get up to 30% more followers. We usually advice a pace of a few tweets a day minimum.
- Pinterest helps Shopify stores with Rich Pins, who integrate metadata about price and more
The Darwin Approach to Digital Advertising: Adapt to the EnvironmentOff Madison Ave
Roger Hurni, Chief Creative Officer and Managing Partner at Off Madison Ave presents to Digital Summit Phoenix on why getting a sale isn’t a digital ad strategy. Brands need to create relevant advertising communication throughout the entire customer engagement.
5 Timesaving Tools for Managing the Overwhelming World of Social MediaOff Madison Ave
This presentation covers five key components for tackling any social media marketing challenge for businesses, organizations and associations of all sizes.
Phoenix Business Journal HR Best Practices 2014Off Madison Ave
Off Madison Ave's Vice President, Lorraine Murrietta named Phoenix Business Journal's Human Resources Best Practices Honoree for the agency's Ambassador Program.
Hosted by ExactTarget, the conference focused on a variety of forums relevant to generating powerful one-to-one communications with customers. Christine, along with Jay Miller and Clay Moore of ExactTarget, specifically presented on re-engagement strategies for the non-responsive subscriber.
Viewpoint: Like Us on Facebook for a Chance to Waive Your Rights Off Madison Ave
The next time a fan "Likes" content on your brand's social media page, that person may voluntarily be agreeing to waive some of their legal rights. In the latest edition of Off Madison Ave Viewpoint, we examine these new legal changes that companies are using on social media, and how they may not only affect the brand in terms of public relations.
LinkedIn Updates Affecting All Company Profiles: What You Need to KnowOff Madison Ave
Starting April 14, 2014 LinkedIn will be eliminating an important section of company profiles on LinkedIn. Learn more about this change and how businesses can respond and optimize!
Marketing Through the Visitor Behavior Cycle - Travel and TourismOff Madison Ave
Roger Hurni presents Marketing Through the Visitor Behavior Cycle at the Arizona Governor's Conference on Tourism. Learn the ins and outs of segmented customer marketing and how Off Madison Ave applied these learnings as the Arizona Office of Tourism's Agency of Record.
Notice a glaring error on your company's Wikipedia page and tempted to change it? Be prepared for a lawsuit. Follow these latest guidelines on correcting or adding information so you won't find yourself in trouble with the Wikipedians (yes, this is a real word).
HOW Design Magazine Discusses Off Madison Ave's Creative Office SpaceOff Madison Ave
Creativity takes courage... and a great office! Off Madison Ave partner Roger Hurni discusses why a great work environment means a more productive creative team in the July 2014 issue of HOW Design Magazine
How Travel and Tourism Brands Can Market Through the Visitor Behavior CycleOff Madison Ave
Roger Hurni, partner and Chief Creative Office at Off Madison Ave discusses how travel and tourism brands can better segment audiences for more relevant, timely and powerful communications.
Socializing Your Brand: Why social media should inform branding - and vice-versaOff Madison Ave
Want to know what consumers really think about your brand? Scrap the expensive, worldwide tour of focus groups – social media will give you more genuine and insightful answers.
Learn how you can get useful consumer insights about your brand from social media. Using surveys, polls and social monitoring tools, your brand can benefit from gathering data on interesting brand perceptions, untapped audiences and new trends in the marketplace.
Since brand-building is a two-way street, find out how you can effectively bring your brand to social media while making the acknowledgment of these new findings and audiences a key strategy in using such platforms.
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This whitepaper from Elon Media Analytics describes how more traditional news organizations can use the Snapchat social media platform for story telling and to engage potential younger audiences.
Learn Quickly How to Use Snapchat For Business, Build a Large Community That Will Love Your Products Without Competition
Fellow Marketer,
Are you currently using Snapchat to get online traffic?
If you’re like most marketers, you’re probably not using Snapchat… yet…
But, you should be…
Snapchat is taking the Internet by storm…
It’s one of the fastest growing social media apps out there.
…and based on the current user base and the speed of Snapchat’s growth, it appears to be here to stay.
Right now, you can generate some very highly targeted traffic for FREE or with very little investment using Snapchat.
When you compare the quality of traffic and the lack of current competition when compared to other social networks, Snapchat is really starting to turn heads…
…especially as sites like Facebook get more and more difficult when it comes to generating quality, targeted traffic.
NOW is the time to position your business and your brand on Snapchat… It’s wide open and the opportunity is MASSIVE!
ORDER NOW.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
It’s a great opportunity for businesses to use a range of creative marketing techniques like Snapchat to engage new customers, build your brand and sell products.
How did snapchat acquire its first 1000 customersGokul259528
Snapchat has raced to the top of the photo-sharing hill and captured the imagination of the valuable teen market. Snapchat creates a brand new way to communicate with friends that is fun and interactive while creating a sense of privacy through the disappearing nature of the content.
Snapchat is a growing application as such broadcasting, media as well as consumer goods companies are looking at partnerships with through snapchat application.
10 Reasons why you should Consider Snapchat for your BusinessReal-Time OutSource
With so many social media platforms, it can be hard to keep track of where and how to best market to your audience. Here are ten reasons why you should consider using Snapchat to help you understand if it's a good fit for your brand strategy!
Leveraging Snapchat for Content Marketing: A POV from PacePaceCo
Snapchat is one of the fastest-growing social networks, with over 60% of active users signing into the app daily – and sometimes up to 22 times per day. Snapchat reaches a highly engaged audience of millennials ages 14-28, which is appealing to marketers trying to reach this coveted target audience. Learn more about Snapchat and the content opportunity for brands in this quick POV from the team at Pace.
An introduction to Snapchat for brands covering:
- Setting the scene
- Platform overview
- How does it work?
- Messaging tools
- Why is Snapchat’s toolbox interesting for brands?
- Building a following
- Content publishing
- 10 creative suggestions
- Test and learn
- Ads
- Focus on Snap Ads
- Ad Targeting
- Impact and Measurement
- Case studies
Similar to Snapchat: How Businesses Are Winning Audiences 10 Seconds At A Time (20)
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
2. Snapchat for Businesses 01 Snapchat
for Businesses
Overview
Snapchat is a mobile-only messaging application
that allows users to capture and send photos and
videos, which are promptly deleted 10 seconds after
friends and followers receive it. The app, which was
developed in 2011 by Evan Spiegel and Jonathan
May for a class project at Stanford University, has
grown into one of the most popular apps among a
younger demographic.
The app allows users to take photos and videos,
known as “Snaps,” and send them to a controlled list
of recipients with a time limit (10 seconds or less) for
how long they can be viewed before being erased
completely from Snapchat’s servers. Since its launch,
the app has added several new features, including
messaging, video chat and “Snapchat Stories.”
As of August 2014, Snapchat reported its 100
million monthly active users are sending over 700
million photos and videos per day. The report also
indicated that the company is raising new funds,
which would value Snapchat at $10 billion, according
to Dow Jones.
While the majority of Snapchat’s users are under the
age of 24, many businesses and brands have begun
using the app to connect with its younger audience.
As the popularity of the app continues to grow, so
does the creativity that surrounds these branded
campaigns, which is explored further in
this viewpoint.
3. Snapchat for Businesses 02 Who Is Using Snapchat?
According to Snapchat, 50 percent of its users are
ages 13 to 17, 31% are aged 18 to 24, and 19% are
over 25 years-old, with the average user checking his
or her account 14 times per day.
Furthermore, it appears that Snapchat is becoming
increasingly popular among undergraduate students.
A recent study by Sumpto found that while 70
percent of college students report posting on
Snapchat at least once a day, only 46% of those
students reported posting on Twitter and 11% on
Facebook at the same frequency.
Due to its marketing potential, several big companies
have adopted Snapchat as another means to engage
with consumers. Brands that are currently using
Snapchat as a marketing tool include McDonald’s,
Taco Bell, Sour Patch Kids, General Electric, the
NBA, Acura, Rebecca Minkoff, Heineken, Free People
and GrubHub showing the diverse range of industries
finding opportunities for promotion.
App Features
The main (and arguably, most appealing) feature of
Snapchat is the limited lifespan of the content. In order
to view a Snap, the recipient must maintain contact
with the device’s touchscreen, which hinders the
user’s ability to take a
screenshot. Once the
recipient breaks contact
or the allotted time is up,
the content is deleted. In
the app, users can add
text and drawings to the
photos or videos that are
being sent.
Due to its growing
popularity, Snapchat
has become a
mainstream means of
communication for many
of its users around the
world. By centralizing
communication through
the newly added messaging features outlined below,
Snapchat increases usage time among its users
and aligns itself to compete with previous methods
of instant communication, such as standard SMS
messaging. This level of engagement on a free app
has proven very appealing to brands hoping to reach
a younger audience in a space that they are already
familiar and extremely active.
4. Snapchat for Businesses 03 In October 2013, Snapchat launched its Snapchat
Stories feature, which allows users to create links
of shared content that is shared with the user’s
entire recipient list and can be viewed an unlimited
amount of times over a 24-hour period. This has been
a popular feature among many brands, including
Taco Bell, who released one of the first Snapchat
Stories with a six-minute mini-movie launching its
Spicy Chicken Cool Ranch Doritos Locos Tacos. The
content, which included a scene on the red carpet
of the MTV Movie Awards, was filmed and posted in
less than 24 hours.
In May of 2014, new messaging and video chat
features were added to Snapchat. The conversational
messaging feature allows users to send text to other
users and save messages by clicking on them. By
default, messages disappear after they are read and
a notification is only sent to the recipient at the start
of a conversation.
At any moment during
the chat process, the
“Here” sign can subtly
appear as a blue bubble
in the chat window. The
bubble pulsates softly
to alert the user that
a friend is available to
engage in a video chat,
which can only occur
between users who are
concurrently using the
app. When the button
is held, a video chat
function is launched.
5. Snapchat for Businesses 04 The latest feature on Snapchat is called Our Story,
a location-based collaborative Story that throws
the viewer into the experience itself. The Electric
Daisy Carnival and World Cup Rio Live were both
successful examples of Our Story. This feature
brought viewers to the festival crowd, into the soccer
stadium and even into the homes of those celebrating
from afar by allowing users to add their own snaps to
a central “Our Story” that pertains to the event, which
are then curated by the Snapchat team in real-time
to remove anything inappropriate, and added to the
story narrative.
Why Brands Should Use Snapchat
The main reason brands should consider using
Snapchat in their marketing campaigns is to
capture the attention of millennials. A recent
Comscore report found that Snapchat was the third
most popular social app among 18 to 24-year-olds,
behind Facebook and Instagram. According to
Edelman’s 8095 study, this demographic is not only
the largest in size, but also the most influential, as
they heavily impact the purchase decisions of peers
and parents, and are predicted to outpace Boomer
earnings by 2018.
According to research by Future Foundation
Millennials Study, 2014, millennials tend to trust
brands more when they use social over traditional
advertising, and 58% want to have full control
over how they engage with a brand. Snapchat
provides the perfect platform for this type of
brand-to-consumer relationship, given that they
have full control over the branded experience as
individuals can choose if, when and for how long they
want to be exposed to the messaging.
By having a presence on this rapidly growing social
media platform, brands can combine the value of a
limited-viewing timeframe and social engagement
through creative narratives highlighting a product,
event or promotion.
How Brands Are Using Snapchat
Brands that are already using Snapchat are doing
so in many different ways, specific to their creative
efforts and product type, with a heavy focus on
exclusive content. Following are examples of the
types of content currently being employed by some
of the world’s most influential brands.
Behind-the-Scenes
One engagement technique that brands have used
on Snapchat is giving fans unique behind-the-scenes
access to exclusive content just for them.
McDonald’s, for instance, snapped commercial
footage giving fans an inside look at their favorite
athletes, while also sending out creative food snaps
and contests to push its products. Fans of the
National Basketball Association were given exclusive
6. Snapchat for Businesses 05 clips of the 2014 NBA draft, including players
arriving on the bus and videos in between games.
By providing these behind-the-scenes videos and
images exclusively on Snapchat, these brands build
and retain a younger audience looking for insider
content.
Sneak Peeks
Another engagement tactic that brands are using is
giving fans inside scoops and sneak peeks before
anyone else. Acura used the platform to send
teaser footage of its NSX prototype in action to its
first 100 followers. By promoting this exclusive first
post through other social media platforms, Acura
propelled its new efforts on Snapchat to an already
engaged audience. Another brand that successfully
used Snapchat was fashion label Rebecca Minkoff,
which debuted its 2014 Spring Collection just
before it hit the runway at New York Fashion Week.
A great way of getting consumers excited for a
product launch is by giving them information others
don’t have, essentially building an army of brand
ambassadors.
Event Perks and Product Offers
Similar to behind-the-scenes content and sneak
peeks, some brands have used event information
and exclusive offers as a way to engage with an
audience on Snapchat. At this year’s Coachella
festival, Heineken sent cropped snaps to followers
with clues to upcoming surprise shows. Taking it a
step further, the beer brand engaged directly with
users who responded with the right band or artist by
providing confirmation of an act scheduled. GrubHub
took a more simple and focused approach by using
the Story feature to lead users to promo codes.
While there are a number of engagement tactics on
Snapchat that have proven successful with big name
brands, the creativity of the platform affords brands
the opportunity to continuously create new and
innovative ways to engage with their audiences.
As with most social media platforms, there are also
the possibilities that lie within future updates and
features. Snapchat users have indicated an interest in
connecting with new content via Snapchat, with 45%
saying they would use discovery features. While this
has not yet been introduced on the app, Snapchat is
constantly experimenting with new features and, with
its newfound interest in marketing to businesses, it is
likely a feature we may see in the near future.
7. Recommendations for Agency and Client Use
Snapchat for Businesses
06 As outlined above, the possibilities for brands on
visit:
www.offmadisonave.com
Snapchat are only limited by the imagination. Many
contact:
info@offmadisonave.com
of the engagement tactics and approaches being
used vary from brand to brand, specific to the type
of product it offers and the ultimate goal the brand is
trying to accomplish.
Alex Ardinger
Social Media
Brands in many industries with a consumer
focus can truly find opportunities to thrive on this
exciting platform. Given the heavy usage of the
platform’s existing audience, engagement and direct
interactions allows brands to reach followers in
creative ways.
While the platform itself is free to access at this
time, success on Snapchat requires planning and
resources to execute well, so it’s recommended to
work with a communications partner to ensure efforts
on this platform are optimized and aligned with
overarching business objectives.
Sources
Mashable:
Sorry, Facebook: Snapchat Still More Popular Among Undergrads
Mashable:
Report: Snapchat Valued at $10 Billion in Latest Investment
Digiday:
Pitch Deck: How Snapchat Is Selling Itself to Marketers
Fast Company, Create:
How 12 Brands Used Snapchat