Snap Inc. owns Snapchat, which has grown rapidly since its founding in 2011. While it is not yet profitable, Snapchat has raised billions in funding rounds that have valued the company highly. Snapchat generates revenue primarily through advertisements on its platform. It has innovated features like Stories and filters that have helped engage its huge user base, which grew to over 150 million daily active users by 2016. Snapchat also released Spectacles, their first hardware product, and is working to build out their offerings and monetization strategies.

1. Snap Inc.
Jon Brelje (jbrelje)

2. Snap Chat Story

3. Spectacles

4. Financials
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RevenueinMillionsofUSD
Snapchat Revenue
Snapchat Revenue

5. Financials
Q: But are they profitable?
A: Likely not yet, Snapchat expenses totaled 83 million in FY14

6. Financials
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ValuationinBillionsofUSD
Snapchat Valuation by Funding Round
Snapchat Valuation by Funding Round

7. Business Model
Snapchat makes money through ads

8. Video
Ads
Discover
Sponsored
Filters

9. History
2011 2012
2011
2013 2014 2015 2016
Snapchat precursor app
’Picaboo’ is published
to iOS app store
Snapchat turns down 3
billion dollar buy-out
offer from Facebook
Snapchat acquires
Looksery, leads to
animated facial lenses
Snapchat creates
umbrella company
Snap Inc., release new
product Spectacles
Snapchat begins
monetization push,
starts showing more
ads to users
Snapchat user base
grows to 10 million,
android app is released

10. History
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2012 2013 2014 2015 2016
Snapchat Daily Active Users
Snapchat Daily Active Users

11. What’s Hot?

12. Circular Video

13. Circular Video

14. Marketing Hype

15. Snap Chat Story
Competition

16. Prediction
Success!
• Giant and still growing user base
• Innovative (and widely copied) features
• Growth into wearables

17. Thank you
Questions?