The document outlines the various features of Snapchat, a photo-messaging app known for its disappearing messages, which also includes video snaps, stories, and geo-filters while boasting a strong presence among college students. It showcases successful promotional strategies by notable brands like Grubhub, Audi, and McDonald's who utilize the platform for engaging marketing campaigns. Additionally, it suggests creative promotional ideas for brands looking to leverage Snapchat, highlighting its cost-effectiveness and real-time engagement capabilities.

1. WHAT THE
A snapshot look at Snapchat
for Promotions.

2. Snapchat is a photo-messaging app that allows people to take disappearing photos
and videos, add text, drawing, geo-filters, and more to their message, and then send
to specific recipients for a controlled amount of time.
Inspiration for the disappearing messages came to Evan Spiegel and Bobby Murphy
after a friend, Reggie Brown regretted sending a photo to a girl at Stanford University.
More than just a disappearing act!
The app has a lot more features than you think! Here are some features you may not
have been aware of…
Source: Mashable
‘Video Snaps’ allow users
to record and send up to
10-second videos.
‘Stories’ allow users to share
content for 24-hours with
unlimited views
Photo filters allow users to
add color filters, timestamps,
temperature, and the speed
at which you are traveling.
‘Our Story’ gives
users the ability to
contribute snaps of
specific live events
via location services
and post to a
curated collection
or store. Users not
attending the event
can watch the story
under the ‘Live’
section beneath
Recent Updates.
Video Chat and
Instant Messaging
allow users to text
and video chat
within the app.
Geo-filters allow
users to add labels
and drawings to their
photos based on
their location.
Snapcash allows
users to enter their
debit information to
the app to instantly
send cash to their
friends.
WHAT IS SNAPCHAT?

3. Sources: Snapchat Blog, Mashable,
Huffington Post, Statista, Business Insider
3rd most
downloaded
app of 2014
in the iPhone
app store.
77%
of college
students use
Snapchat
daily.
Snapchat has
about 70 million
monthly active
users.
Users send more
than 700 million
snaps per day and
its popularity is
only climbing.
Visual sharing
on Snapchat
is surpassing
snaps themselves.
Stories are now
getting 1 billion
views daily.
“Snapchat isn’t about
capturing the traditional
Kodak moment. It’s about
communicating with the full
range of human emotion —
not just what appears to be
pretty or perfect.”
- CEO Evan Spiegel
SNAPCHAT STATISTICS
70%
Women
The average user
is between the
ages of 13 and
25.
So why should you care about Snapchat?
We’ll let the numbers convince you that this fast growing platform can
deliver Promotional success….

4. Source: Huge Inc.
http://www.hugeinc.com/case-study/super-bowl-snapchat
NOTABLE BRANDS ON SNAPCHAT
SnapChat can be a powerful promotions tool, especially for in-the-moment
interactions— here are some brands that have been successful…
GRUBHUB
Leveraging the Story feature, GrubHub posts sequences of tasty photos that lead
users to promo codes for their online food delivery and take-out service. We think
GrubHub is doing a great job in creating something simple and engaging through
the cutting-edge platform.
We also appreciate pizza in any form….even in doodles. Bravo!

5. Source: Huge Inc.
http://www.hugeinc.com/case-study/super-bowl-snapchat
AUDI
Audi made its Snapchat debut last year
during Super Bowl. Audi urged people
to add them on Snapchat via their other
social channels. Then they developed
a low-tech campaign, using only stock
photos and a smartphone. Audi added
clever captions to each snap, poking fun
about real-time aspects of the show—
like what a snoozer the game was.

6. Source: Fast Company
http://www.fastcocreate.com/3033793/how-12-brands-used-snapchat
McDonalds
The brand kicked off their SnapChat launch by having super star LeBron James share
photos in early 2014. McDonalds got several thousand followers in a few days. We’re
really excited to explore the ‘chat’ and ‘here’ features more,” says Lainey Garcia,
McDonald’s Snapchat lead in the U.S.“The instant face-to-face video chat has a
number of possibilities for us, too. The more one-to-one conversations we’re able to
have with our fans the better.”

7. FREE PEOPLE
Free People figured out how to leverage the passion their fans have for fashion. The
clothing company uses the platform to give fans sneak peaks at new collections, a look
inside the company office, and to ask fans specific questions to engage them. It works.
Free People director of marketing Kathryn O’Connor says that since the content
disappears, there’s little risk for brands wanting to try something new.“We keep
followers guessing, so that when they go to open a snap, we have 100% of their
attention,” she says.“It’s a channel where followers get real insight into the brand and
what we’re doing. There is a true delight factor in that.”
Source: Fast Company
http://www.fastcocreate.com/3033793/how-12-brands-used-snapchat

8. LET’S TALK PROMOTIONS
Brands have an opportunity with this platform to distinguish themselves from the
rest. With some creative strategy, a Snapchat campaign is both cost-effective
and easy to implement.
Sources: Mashable, Adweek
Here are a few ideas to get you started, give us a call and we’ll help you
develop them out…
203. 546. 5000
info@teamdigital.com
1. RUN A COUPON CAMPAIGN
You can create a coupon campaign
similar to GrubHub.You can add
doodles to your story like they did
and direct fans to send doodles
back for promo codes. This
campaign would drive fans to
buy your product with the coupon
incentive and it engages with them
in real-time in
2. LEVERAGE THE GEO-FILTERS
AND LIVE EVENTS FEATURE
Larger companies like Soul Cycle
have already leveraged the filter
feature which is great for spreading
awareness about your business
and the fact that people are
excited about it.
3. USE FAME TO GAIN
FOLLOWERS
Hand over your account to a
high-profile person who is relevant
to your brand for 24 hours like
McDonalds did. A high-profile
person would draw attention to your
brand and true fans would continue
to engage after the take-over
period is over.
4. ASK FOR FOLLOWERS
Build a Snapchat fan base — one
“Like” at a time. Ask people to follow
your brand on alternate social
media platforms like Facebook or
Twitter. As the following increases, you
can run more promotions to your
loyal Snapchat fans and
even reward them just for
adding you on Snapchat
in the first place.