Snapchat is a mobile app that allows users to share photos and videos that disappear after viewing. It has over 100 million daily active users who view over 5 billion videos per day. Snapchat generates revenue through advertising on its Live Stories and Discover pages. Advertisers pay around $0.02 per view for 10-second ads. While Snapchat advertising is costly, many brands use it for its engaging content and ability to reach younger audiences. However, Snapchat provides limited reporting on ad metrics. The company continues growing rapidly and was valued at $16 billion in 2015.
Snapchat Ads:
- how it works
- what kind of formats are available
- why you should consider ad campaign on Snapchat
- target on Snapchat
- Snapchat geofilters, lenses, looklike audience, remarketing, discover ads, live ads, movie
ads
- brands on Snapchat
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
TikTok represents a huge growth opportunity for brands looking to diversify their presence across social media and engage consumers in a unique way and has proven powerful results for Tinuiti clients. The TikTok community is pushing the limits of creativity, and for brands that open the door to try something new. By connecting with TikTok’s community on a creative level, you’re able to tap into new audiences who may not be active on other platforms. Discover how TikTok works, the audience type and reach, ad types, and to learn how to incorporate it into your social media advertising mix.
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Tinuiti
In this webinar, our TikTok experts discuss advertising and creative strategies to help your brand leverage social media’s highest engagement channel. As the first independent agency to earn TikTok Accreditation, you won’t want to miss out.
Snapchat Ads:
- how it works
- what kind of formats are available
- why you should consider ad campaign on Snapchat
- target on Snapchat
- Snapchat geofilters, lenses, looklike audience, remarketing, discover ads, live ads, movie
ads
- brands on Snapchat
Some thoughts around TikTok that I gave during my class at the ECI - European Communication Institute eci-org.eu. Most of the info is based on the TikTok's leaked-pitch-deck found in an adage article. Most examples belong to the wonderful work of Julian Cole and Savannah Simms from https://www.planningdirty.com. You can find all references at the end. As you know I am dyslexic so pls don't start sending me messages about spelling mistakes and missing words. If you want a copy drop me a message here https://www.linkedin.com/in/mpared/
TikTok represents a huge growth opportunity for brands looking to diversify their presence across social media and engage consumers in a unique way and has proven powerful results for Tinuiti clients. The TikTok community is pushing the limits of creativity, and for brands that open the door to try something new. By connecting with TikTok’s community on a creative level, you’re able to tap into new audiences who may not be active on other platforms. Discover how TikTok works, the audience type and reach, ad types, and to learn how to incorporate it into your social media advertising mix.
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Tinuiti
In this webinar, our TikTok experts discuss advertising and creative strategies to help your brand leverage social media’s highest engagement channel. As the first independent agency to earn TikTok Accreditation, you won’t want to miss out.
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
An overview on what to expect from growing social media network TikTok and how brands can utilise their ads manager to increase brand awareness and improve customer relationship.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
Everything you should know about TikTok AdsRight Service
If you’re curious about marketing on TikTok but don’t know where to start, we’ve got you covered. But you should first keep in mind that this platform isn’t the right tool for all types of businesses, it differs according to your target audience and type of content you are willing to share.
Webinar: Disrupting Social Media One TikTok at a TimeFalcon.io
Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Hear the secrets of what’s behind bold campaigns and how you can increase awareness, build brand loyalty and drive revenue growth for your business. So, in a culture saturated with 15-second dance challenges and esoteric comedy, how can brands find their footing and make their presence in the space move the needle? Should they even?
In this webinar we focused on:
- Updates and future of TikTok given current events
- Strategies and content formats to unlock creative potential on TikTok
- Examples of effective posts, ads, campaigns, budgets and why they worked
Watch on-demand: https://www.falcon.io/webinars/tiktok/
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
A Guide to TikTok Influencer Marketing: A Brand and Influencer PerspectiveDash Hudson
As brands start to embrace TikTok, the app is seeing ad spend grow exponentially, jumping 75x from May to November. Video is a consistent topic of discussion among marketers this year, so it’s no surprise that brands are asking more questions about best practices for the relatively new social channel. Though TikTok does have an option to boost campaigns with various types of ads, it also serves as a greater avenue for creating brand awareness and community involvement.
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
An overview on what to expect from growing social media network TikTok and how brands can utilise their ads manager to increase brand awareness and improve customer relationship.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
Everything you should know about TikTok AdsRight Service
If you’re curious about marketing on TikTok but don’t know where to start, we’ve got you covered. But you should first keep in mind that this platform isn’t the right tool for all types of businesses, it differs according to your target audience and type of content you are willing to share.
Webinar: Disrupting Social Media One TikTok at a TimeFalcon.io
Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Hear the secrets of what’s behind bold campaigns and how you can increase awareness, build brand loyalty and drive revenue growth for your business. So, in a culture saturated with 15-second dance challenges and esoteric comedy, how can brands find their footing and make their presence in the space move the needle? Should they even?
In this webinar we focused on:
- Updates and future of TikTok given current events
- Strategies and content formats to unlock creative potential on TikTok
- Examples of effective posts, ads, campaigns, budgets and why they worked
Watch on-demand: https://www.falcon.io/webinars/tiktok/
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
A Guide to TikTok Influencer Marketing: A Brand and Influencer PerspectiveDash Hudson
As brands start to embrace TikTok, the app is seeing ad spend grow exponentially, jumping 75x from May to November. Video is a consistent topic of discussion among marketers this year, so it’s no surprise that brands are asking more questions about best practices for the relatively new social channel. Though TikTok does have an option to boost campaigns with various types of ads, it also serves as a greater avenue for creating brand awareness and community involvement.
TikTok Marketing: The Next Biggest Social Media PlatformMelvyn Tan
TikTok, the social media app that has taken the world by storm has about 800M monthly active users. Since its merger with Musical.ly, the social media platform has grown to become the world's 6th biggest social media platform.
Here are some interesting statistics about TikTok, especially if you are looking to use it as a marketing platform:
– Average daily time on TikTok estimated at 45 minutes
– Android users spent 68 billion hours using TikTok in 2019
– Total downloads over 1.5 billion
– The seventh-most downloaded app of the 2010s
In this one-day course, learners will understand the TikTok ecosystem and learn how to set-up, create content, and leverage the platform to market your brand. They will also learn tips and strategies on how to find and ride on trending challenges on TikTok. By the end of this course, they will be able to formulate their content and marketing strategy on TikTok.
PS: As of this writing, brands are unable to target users in Singapore when running ads on TikTok. Which means, the success of your marketing efforts on TikTok are highly dependent on your content strategy.
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
Snapchat is a growing application as such broadcasting, media as well as consumer goods companies are looking at partnerships with through snapchat application.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
In this project, the analysis will break down Snapchat Inc's 9 elements of the business model. An assignment from curiosity, adventure, and my career interest advertisement.
Snapchat is a social media platform where users can share raw or exaggerated photos, videos, and messages known as Snaps to others. It was developed by three former Stanford University students Evan Spiegel, Bobby Murphy and Reggie Brown. It was first launched as Picaboo on May 8, 2011 and then as Snapchat in September 2011.
The travel and tourism industry continues to grow with many areas for future growth. With more and more travelers looking to choose a service provider focused on customer experience and security, building an app like Airbnb is certainly a worthwhile endeavor and something worth spending your time and resources on.
We were joined by special guest moderator Sarena Bahad, founder of WomenInTech snap, with three top Snapchat experts MPlatco, Frankie Greek and Justin Wu who are all educated content creators and storytellers on the platform. They discussed how they got started, the ways they develop content, and how they partner with brands. They also shared their favorite tips and tricks! #GoneSocialSF
Digitz: Digital Trends Report - June 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2. What is Snapchat?
- Mobile app that allows users to
capture videos and pictures that
self destruct after a few
seconds
- *with the exception of screen
captures*
- 3 Areas of Snapchat
- Live Story
- Local Story
- Discover
Source: http://www.forbes.com/sites/larrymagid/2013/05/01/what-is-snapchat-and-why-do-kids-love-it-and-parents-fear-it/
Figure 1. iMore. Snapchat Mobile Image
3. Who is Using Snapchat?
- More than 60% of U.S. 13 - 34 smartphone
users are Snapchatters
- Over 100+ million daily active Snapchatters
and growing
- 5+ Billion video views every day
Source: https://www.snapchat.com/ads
Figure 2. Snapchat Monthly U.S. Users. (Snapchat Ads)
4. The 3 Vs
Source: https://www.snapchat.com/ads
Evan Spiegel, co-founder & CEO of Snapchat
5. Snapchat Timeline
- Snapchat was first launched in July 2011
- Personal MyStory feature was released in
October 2013
- In June 2014 direct chat, filters, and event
stories were introduced
- October 2014 saw the first Snapchat Ads
- The Discover page was released in January
2014
Source: http://slicecommunications.com/the-evolution-of-snapchat/
Figure 3. Timeline of Snapchat. (Timeline)
6. Snapchat Features
- Filters
- Face filters “Lenses”
- Geotags
- Sponsored Filters
- Live Story
- Local Story
- Company/Celebrity accounts
- Ads on Live Story
- Discover page for brands
Figure 4. Buzzfeed QR Tweet, Screen Capture, December 15, 2015
7. Costs for Advertisers
- 2 cents per per view for 10 second ad
- Approximately $400,000 worth of ad space for
20 million views
- 4 ad spots per story
- Price changes depending on placement, more
expensive at the beginning
- Either choose to advertise within an event
or sponsor a Snapchat story which
prompts Snapchat to make a story
Source: http://recode.net/2015/06/17/snapchats-making-some-pretty-serious-money-from-live-stories/
Figure 5. Idea Money. (Image)
8. Costs for Snapchat
- Unlimited space
- Employee salaries
- Software developers ($137,416 a year)
- Content analysis ($29.67 an hour)
- Privately owned company
- BuzzFeed and People and other publishers
featured on the Discover page get the channel
space for free in exchange for their content, and
they share ad profits with Snapchat.
Source: https://www.glassdoor.com/Salary/Snapchat-Salaries-E671946.htm
Figure 6. Snapchat Money Logo. (Logo)
9. Costs for Users
● Snapchat is a FREE app
● $.99 for replays
● 30 lenses for $.99 each, only 7 free
Figure 7. Screenshot by Katherine Angst
11.22.15
Source: http://money.cnn.com/2015/11/13/technology/snapchat-lenses-rage/
10. Why Brands Advertise on Snapchat
Paid - Brands pay for live stories, filters, ads on stories and
discover pages
Owned - Engaging content and stories from the company’s
account
Earned - Users sharing what they do, snapchats pulled from user
generated content for live/local stories
Figure 8. Screenshot by Katherine
Angst 12.16.15
11. Drawbacks
Snapchat has limited reporting capabilities
- Can't tell how many men vs. women saw an ad
- No age breakouts
- Currently limited targeting
High cost per ad
Source: http://www.adweek.com/news/technology/snapchat-asks-brands-750000-advertise-and-wont-budge-162359
Figure 9. Screenshot by Katherine
Angst 11.27.15
12. Future of Snapchat
- $16 billion valuation (Wagner)
- Assuming a $1 billion ad revenue source
- Facebook and Google offered Snapchat $3 billion and $4 billion respectively (“Inside
Snapchat”)
- Applying for an IPO
- 8 rounds of equity funding (“Inside Snapchat”)
Souce: http://www.adweek.com/news/technology/4-big-developments-show-why-snapchat-was-2015s-buzziest-platform-168570
14. References
Ads • Snapchat. (n.d.). Retrieved December 15, 2015, from https://www.snapchat.com/ads
Johnson, L. (2015, December 15). 4 Big Developments That Show Why Snapchat Was 2015's Buzziest Platform. Retrieved December 16, 2015, from http://www.
adweek.com/news/technology/4-big-developments-show-why-snapchat-was-2015s-buzziest-platform-168570
King, H. (2015, November 13). Why people are freaking out at Snapchat today. Retrieved December 17, 2015, from http://money.cnn.
com/2015/11/13/technology/snapchat-lenses-rage/
Magid, L. (n.d.). What Is Snapchat and Why Do Kids Love It and Parents Fear It? Retrieved December 13, 2015, from http://www.forbes.
com/sites/larrymagid/2013/05/01/what-is-snapchat-and-why-do-kids-love-it-and-parents-fear-it/
Miranda, C. (2015, February 9). The Evolution of Snapchat | Slice Communications - Philadelphia. Retrieved December 16, 2015, from http://slicecommunications.
com/the-evolution-of-snapchat/
Sloane, G. (2015, January 14). Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge. Retrieved December 13, 2015, from http://www.adweek.
com/news/technology/snapchat-asks-brands-750000-advertise-and-wont-budge-162359
Snapchat Salaries. (n.d.). Retrieved December 16, 2015, from https://www.glassdoor.com/Salary/Snapchat-Salaries-E671946.htm
Wagner, K. (2015, June 17). Snapchat Is Making Some Pretty Serious Money From Live Stories. Retrieved December 15, 2015, from http://recode.
net/2015/06/17/snapchats-making-some-pretty-serious-money-from-live-stories/
