A quick sneak peak into how Snapchat can help boost your brand.

1. Snap up your Brand
with Snapchat

2. So what exactly is Snapchat?

3. Copyright @. Unspun Consulting Group
Snapchat is ...
A
video
messaging
applica0on
created
by
three
Stanford
University
students:
Evan
Spiegel,
Bobby
Murphy,
and
Reggie
Brown.
Users
can
take
photos,
record
videos,
add
text
and
drawings,
and
send
them
to
a
controlled
list
of
recipients
through
this
applica0on.
The
unique
thing
about
Snapchat
is
that
photos
and
videos
only
last
briefly
before
they
disappear
forever,
making
the
app
ephemeral
in
nature,
though
users
can
take
a
screenshot
to
save
snaps
but
the
sender
will
be
no0fied
when
snapshots
are
taken.

4. How does Snapchat work?

5. Copyright @. Unspun Consulting Group
Process...
Experts
have
said
that
Snapchat
is
so
simple
that
it
can
be
confusing!
The
en0re
process
of
making
a
snap
can
be
done
within
the
app
itself.
One
can
literally
take
a
photo
or
video,
add
text,
filter
images,
or
can
even
sketch
on
the
message.
Tap
the
large
camera
buJon
to
take
a
snap
or
hold
down
to
record
a
video
on
the
main
screen.
Once
you’re
finished,
a
preview
screen
will
appear
with
op0ons
for
customizing,
adjus0ng
length,
sending
the
Snap,
and
more.
The
sender
can
set
the
0me
limit
and
also
choose
as
many
contacts
as
he
or
she
wants
to
send
the
post
to.
The
receiver
can
view
the
post
only
twice
before
it
gets
deleted
but
he
or
she
can
take
a
snapshot
of
it.
pic
source:
snapchat
&
thenextweb.com

6. Who are the users?

7. Copyright @. Unspun Consulting Group
User Profile
Most
of
the
users
are
between
18-­‐34
years
of
age
and
69%
of
them
are
females.

8. Why use Snapchat for
marketing?

9. Copyright @. Unspun Consulting Group
Why use Snapchat for Marketing ?
pic
source:
www.retailnews.asia
Preview
of
products
Recently,
the
interna0onal
brand,
Burberry
announced
that
it
will
premiere
its
spring
2016
collec0on
via
Snapchat.
Brands
big
or
small
should
take
inspira0on
from
it
and
do
the
same
for
their
products
too.
One
can
offer
an
exclusive
speak
peak
into
their
products
through
Snapchat
Customer
engagement
through
contents
Snapchat
can
be
a
great
tool
for
customer
engagement.
Encourage
customers
to
engage
and
get
crea0ve
with
your
brand
and
you
can
do
so
by
running
contests
on
a
regular
basis.
Snapchat
users
will
have
an
incen0ve
to
always
remain
up-­‐to-­‐date
with
the
company
account
and
their
offers.
You
can
also
share
promo
codes
that
are
quite
popular
these
days.

10. Copyright @. Unspun Consulting Group
Why use Snapchat for Marketing ?
Behind
the
scenes
coverage
Many
0mes,
audiences
want
to
know
how
a
par0cular
brand’s
things
are
made
and
also
the
stories
behind
the
scenes.
Use
Snapchat
to
create
that
pla[orm
for
you
wherein
you
can
share
the
inside
stories
of
your
brand
and
products
that
the
customers
are
eager
to
know
about
thereby
crea0ng
a
brand
connect.
Snapchat
Discover
Discover,
one
of
the
features
introduced,
where
all
Snapchat
users
can
access
branded
content.
It
has
teamed
up
with
12
news
and
content
creators
to
provide
daily
updated
content
through
the
Discover
page.
Some
of
the
partners
include:
Food
Network,
People,
CNN
etc.
and
they
also
have
their
own
page.
The
content
includes
both
videos
and
ar0cles.
Here
the
content
creators
can
seek
out
third
party
adver0sers.
Though
right
now
the
usage
is
low,
once
it
gets
available
for
business,
it’ll
get
popular.
pic
source:
ny0mes.com
&
socialmediadelivered.com

11. We at Unspun can assist you market your product the right way through Snapchat.
Get connected!
Write us at info@unspunmarketing.com