Snap Inc is the parent company of Snapchat, an image messaging app known for its temporary messages and stories feature. Since 2011, Snap Inc has raised $3.16 billion in total funding and filed for an IPO estimated at $25 billion. While revenue was $250-350 million in 2016 and projected to be $1 billion in 2017, the company's future success with newer products like video eyewear Spectacles is less certain. Snapchat differentiates itself from competitors like Facebook and Instagram through its focus on ephemerality and creative features like filters and lenses.