Slideshare of #1 best-selling book on Snapchat tips and tricks from top global brands including Airbnb, NPR, and Stanford University.

1. KATE TALBOT
Why should
care about
for business
Oh
Snap!
you
Snapchat ?

2. "Successful social networks can transform
from platforms used by youth to billion dollar
marketing platforms that brands and media
platforms rely on to create communities and
drive business goals".

3. Before we start,
let’s learn some basic
Snapchat definitions.

4. Snapchat Definitions

5. Snapchat Definitions

6. Why
Snapchat?

7. 1. Brand Awareness
Perfect medium for brand awareness and storytelling
Users can follow your story with no interruptions
Authentic feel
2. eCommerce
Drive website traffic
If starting out, focus more on customer engagement

8. How Do You Create
Your Snapchat Account?

9. Creating A Snapchat Account
1 2 3

10. Creating A Snapchat Account
4 5 6

11. Creating A Snapchat Account
7 8 9

12. Creating A Snapchat Account
10 11 12

13. How Do You Use
Snapchat?

14. Snapchat 101

15. Snapchat 101

16. Snapchat 101

17. How Do You Grow
Your Community
On Snapchat?

18. 1. Peer 2 Peer
Add friends in your phonebook
Add friends in person (QR code or "friends nearby")
2. Suggest
Ask friends to promote your account
Utilize Facebook, Twitter, Instagram, Tumblr, Website, and Email Newsletters
Post QR code on all social media channels

19. Promote QR code on your profile picture
Promote through social media posts and "about section"
Can use sponsored Facebook ads to target specific demographic
Using Each Social Channel

20. Pin your Snapchat QR code to your top tweet
Change your profile picture

21. Add your link in your bio
Can post photos and videos with QR code and how to find your account

22. With Memories, you can save all of your Snapchat content right within the app
Create a YouTube channel with all of your Snapchat stories

23. Can create your own website
Can post stories and snaps directly on the website
Website
Email Newsletters
Include QR code directly in the email
Home
About
Product
Contact

24. Snapchat Tips from
Brand Case Studies

25. Brands

26. What tips do you have for
brands/small
businesses starting out
on Snapchat?
"Have a point of view, don’t be
afraid to speak to the camera, and
take full advantage of the
chronological order of the story".

27. What tips do you have to those starting out?
"All photos/videos should be vertical
Adjust your privacy settings so that everyone can view your
story, not just friends
In terms of recording metrics, I set an alarm on my phone for 24
hours after my first post in order to record the number of views
a story gets".

28. "Tell stories with it, play with the filters, don’t be scared to have fun.
Snaps don’t last forever. That gives you a lot of room to make little
mistakes and test your audience to see what really makes them
happy".
What tips or tricks do you have for brands/ small
businesses starting out on Snapchat?

29. Snapchat differs because:
Disappears within 24 hours
-- You can post what you
want without fear of
judgement from your peers
Authentic -- While being
able to test what works to
engage their audience
Integrated native tools like
emojis and filters that are
engaging for users
Full Communication Suite
Storytelling

30. Storytelling

31. What were the steps you took to create a story?

32. 5 Ways to Use Snapchat to
Highlight Your Brand
1. Offer Contests, Perks or Promotions -- Keep your followers coming back for more
2. Humanizing Your Brand: Part 1 -- Behind-the-scenes content
3. Humanizing Your Brand: Part 2 -- Strengthen your community by showing authenticity
4. Involve Fans in Your Story -- Ask fans to send in selfies featuring your product
5. Include Branding Elements in Snaps -- Include your brand‘s logo or signature colors
Ex: Lilly Pulitzer

33. Measuring Your Efforts
1. Views
2. Screenshots
3. Follower Growth
4. Redemptions
5. Geofilters
You can see how many people view your snaps
See how many people watch your story from beginning to end and if there are any points of drop off
The more screenshots you get, the better
Track how many new users you acquire
If you are using Snapchat to promote a discount code, you can track how many people use your
code when they enter it into your website
When you create a geofilter for an event, Snapchat gives you insights into how many people have
viewed and used your geofilters. Go to geofilters.snapchat.com to view insights

34. Live Events

35. 10 Tips How To Capture a
Live Event on Snapchat
1. Know your schedule & do your homework
2. Design an on-demand filter for your event
3. Create buzz leading up to your event
4. Take advantage of Live Stories (AKA Our Story)
for major live events
5. Collaborate and Invest in Influencers
6. Give your audience a behind-the-scenes look
7. Mix the medias
8. Measure key Snapchat metrics
9. Keep it up
10. Take advantage of the Memories feature

36. Capture Audience Attention
with Geofilters
1. Product Launch -- Encourage your community to be educated and purchase the product
2. Company Recruiting -- To promote company culture, create an office Snapchat geofilter
3. Charity Events -- Help bring awareness to the cause in real-time
4. Trade Shows -- Create a Snapchat geofilter with your company name and table number
5. Personal Brand -- Create a personal branded Snapchat geofilter
Ex: Everlane

37. Increase Impact With Influencers
1. Share Access to Exclusive Events -- Partner with Snapchat influencers at all price
points to provide access to different kinds of events
2. Drive Traffic to Your Website -- ask influencers to use the text box to write out your
website/company name
3. Spread Awareness for a Cause -- Reach out to influencers to help with philanthropic
campaigns
4. Inspire Passion -- ask an influencer to do a day-in-the-life Snapchat takeover
5. Show Off Your Products -- find influencers to show fans tips
and tricks for using your products
Ex: Tommy Hilfiger

38. Influencers

39. "Build your community through takeovers, collaborations, and
promotion on other channels. We have have a weekly takeover with
POPSUGAR to integrate more fashion into their weekly feeds. It is
truly a win-win".
What are tips to build community?

40. "Be authentic and share less traditional or stereotypical moments.
Most people’s first inclination is to just snap times when they are in
the club or parties, but it’s the more intimate vlog type moments that
grow and build that relationship the most".
Digital Strategist: Lance Coleman
Any tips for entertainers wanting to showcase their
talents via Snapchat?

41. Discover

42. "Focus your designs on using a vertical
screen, which catches your audience's
attention and has limited writing. You
can A/B test your headlines to see what
performs best and is the most
compelling. You can also include
compelling quotes and facts, which
users tend to like".
How did you most effectively
catch an audience's
attention editorially?

43. If you want to read more about Snapchat,
my book, Oh Snap! is available
on Amazon. Click here to purchase!
Snap It Up!
Talbot.Kathryn@gmail.com
www.twitter.com/katetalbot2
www.linkedin.com/in/katetalbot