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Snapchat presentation
- 1. Snap, Inc. Alex Barnes,McKenna Clark, Yohan Kim, Cole Moffatt
- 2. Background Started as Pictabooby 3 Stanford Students Summer 2011 Fall 2011 Changed name to Snapchat & grew to 100,000 users Winter 2012 Introduced video snaps Fall 2013 Launched snapchat Stories. Saw over 60 million snaps sent per day Winter 2013 Added filters, timestamps, and replay January 2015 Today Snap, Inc. could be valued up to $25 billion
- 3. Why is itunique? Creating not consuming! More authentic and unfiltered than Instagram It’s fun - goofy snapchat filters, interesting geofilters which are constantly changing
- 4. The Fundamentals: Whatdoes it do? ***A camera company photos Up to 10 second videos They disappear
- 5. How to accessSnapchat iPhone or Android smartphone XXXX@gmail.com An email address Download the snapchat app and create an account Add contacts/friends
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- 8. How consumers usesnapchat Snaps Snapback StorySnapchatters Snapcode Chat Videochat Snapstreak Lenses Filters Discover Snapcash Spectacles
- 9. People love snapchatbecause it’s personal
- 10. All types oforganizations can benefit from snapchat!!! Provide customers with direct access to live events Companies across industries can leverage snapchat’s platform to provide uniquely immersive experiences to consumers, enhance brand recognition, and build brand reputation Deliver exclusive and content and product promotions to followers! Engage followers with behind the scenes glimpses into company culture and operations
- 11. How to OptimizeContent for Snapchat Create unique, interactive content Directly communicate with target Know your audience Integrate content with existing perceptions of brand Build brand equity and loyalty
- 12. Good Content onSnapchat Sour Patch Kids Everlane Ted Cruz
- 13. Bad Content onSnapchat 20th Century Fox tried to promote Deadpool with a humorous filter that fell flat Lipton Tea created filters that obscured the user, making people less likely to share snaps with the filter
Editor's Notes
- #3 Started with the idea that they wanted pictures to disappear after they sent them. Summer 2011- started as Pictaboo by 3 students at Stanford University Idea was that they wished pictures would disappear after sending them to people August 2011- very few users, drama led to one founder dropping out\ Fall 2011 - changed the name to Snapchat Spring 2012 - grown to 100,000 users April 2012 - Lightspeed Venture Partners invested $485,000 seed round on a $4.25 million valuation Winter 2012 - launched on Android and introduced video snaps Spring 2013- Snapchat saw over 60 million snaps sent per day → raised a $13.5 million Series A from Benchmark Fall 2013 - launched Snapchat stories November 2013 - Snapchat refused $3 billion offer from Facebook December 2013- Snapchat added filters, timestamps, and replay July 2014 - introduces geofilters & now valued at $10 billion January 2015 - launches Discover - an always-on daily refreshed channel guide serving up disappearing content alongside brand advertisements June 2015 - custom geofilters (another monetization strategy) September 2016 - Snap spectacles October 2016 - could now be valued at $25 billion