This document discusses Snapchat's growth as an advertising platform over the past year. It outlines changes Snapchat has made, including allowing more targeted ads through user data and customization. Snapchat now offers metrics to measure ad engagement. The document also discusses various Snapchat ad formats like Live Stories, Sponsored Lenses and Geofilters. It provides examples of successful brand campaigns on Snapchat and argues Snapchat's personalized experience provides opportunities for brands to connect with customers.
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Get into the new world of Mobile Marketing Campaign. Don’t feel discouraged by your late entry to the new era of Advertising platform.There are many who still deny it as the present and the future of promoting businesses and you are going to desert them.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Driving Traffic to Your Mobile Apps & SitesDMIMarketing
Many Brands, Businesses and Mobile Developers make the mistake of developing and launching their apps without planning how to reach their target audience.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Get into the new world of Mobile Marketing Campaign. Don’t feel discouraged by your late entry to the new era of Advertising platform.There are many who still deny it as the present and the future of promoting businesses and you are going to desert them.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Driving Traffic to Your Mobile Apps & SitesDMIMarketing
Many Brands, Businesses and Mobile Developers make the mistake of developing and launching their apps without planning how to reach their target audience.
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
As more consumers shift towards virtual means of engagement and communication with brands, businesses, and other people, marketers were signaled to adopt a digital-first approach to advertising. Get more insights through this presentation.
Full blog here - https://digitalmarketingphilippines.com/digital-advertising-trends-2021-mid-year-report-infographic/
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
Marketing Mobile Applications - MMA Webinar - iCrossingiCrossing
iCrossing's Mobile VP, Rachel Pasqua, guided attendees through the phases of the mobile app lifecycle including the essential pre-launch content planning and development phases and the essential post-launch combination of Bought, Earned and Owned media that ensures optimal app store search visibility and downloads. The webinar was held on December 1, 2011 in partnership with the Mobile Marketing Association (MMA).
December’s Design Museum Mornings features Jeremy Brady of HubSpot. Jeremy will speak on the history of advertising, including the relevancy and future of the medium. We’ll examine case studies where advertising is done right and horribly off the rails, as well as dive into what it takes to engage today’s audiences.
Four forces reshaping the digital advertising landscapePwC España
Móviles y vídeo están llamados a cambiar los hábitos de los usuarios relacionados con el aumento del uso de nuevas tecnologías y el consumo de contenidos multimedia, expandiendo así el grado de interacción y el volumen del mercado de la publicidad, accesible ya en todo momento a través de los 4 canales protagonistas del estudio.
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
As more consumers shift towards virtual means of engagement and communication with brands, businesses, and other people, marketers were signaled to adopt a digital-first approach to advertising. Get more insights through this presentation.
Full blog here - https://digitalmarketingphilippines.com/digital-advertising-trends-2021-mid-year-report-infographic/
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
Marketing Mobile Applications - MMA Webinar - iCrossingiCrossing
iCrossing's Mobile VP, Rachel Pasqua, guided attendees through the phases of the mobile app lifecycle including the essential pre-launch content planning and development phases and the essential post-launch combination of Bought, Earned and Owned media that ensures optimal app store search visibility and downloads. The webinar was held on December 1, 2011 in partnership with the Mobile Marketing Association (MMA).
December’s Design Museum Mornings features Jeremy Brady of HubSpot. Jeremy will speak on the history of advertising, including the relevancy and future of the medium. We’ll examine case studies where advertising is done right and horribly off the rails, as well as dive into what it takes to engage today’s audiences.
Four forces reshaping the digital advertising landscapePwC España
Móviles y vídeo están llamados a cambiar los hábitos de los usuarios relacionados con el aumento del uso de nuevas tecnologías y el consumo de contenidos multimedia, expandiendo así el grado de interacción y el volumen del mercado de la publicidad, accesible ya en todo momento a través de los 4 canales protagonistas del estudio.
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
This whitepaper from Elon Media Analytics students examines how smaller-budget cinema productions can use Snapchat as a way to generate buzz about upcoming films.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
The Ultimate Guide to Snapchat AdvertisingKatana Media
Snapchat has over 300 million monthly active users who send 2.5 billion photos and videos each day. Are you including this platform in your 2017 ad strategy? This deck will give you a foundational understanding of advertising on one of the industry's most talked-about new advertising platforms.
A Comprehensive Guide to Snapchat: From AR to CommerceTinuiti
The way users engage in Snapchat is completely different from other social platforms. With its utility as a visually-driven messaging tool and the ability to use AR to create distinct brand experiences at various levels of the marketing funnel, marketers have a unique ability to connect with users on the platform.
In this webinar, our social experts team up with Snapchat to discuss how your brand can leverage Snapchat in a full-funnel, comprehensive social marketing strategy, including how to utilize AR and commerce capabilities. We’ll also share case studies of how brands are succeeding on the platform.
In the dynamic landscape of digital marketing, staying ahead of the curve is paramount for businesses aiming to connect with younger, tech-savvy audiences. Snapchat, a multimedia messaging app, has emerged as a powerful platform, particularly among younger demographics. Leveraging the ephemeral and engaging nature of Snapchat, businesses can create innovative marketing campaigns that resonate with their target audience. This article explores the world of Snapy Marketing, shedding light on strategies, best practices, and the unique opportunities offered by Snapchat for online marketing.
An introduction to Snapchat for brands covering:
- Setting the scene
- Platform overview
- How does it work?
- Messaging tools
- Why is Snapchat’s toolbox interesting for brands?
- Building a following
- Content publishing
- 10 creative suggestions
- Test and learn
- Ads
- Focus on Snap Ads
- Ad Targeting
- Impact and Measurement
- Case studies
In this project, the analysis will break down Snapchat Inc's 9 elements of the business model. An assignment from curiosity, adventure, and my career interest advertisement.
Snapchat is a growing application as such broadcasting, media as well as consumer goods companies are looking at partnerships with through snapchat application.
Leveraging Snapchat for Content Marketing: A POV from PacePaceCo
Snapchat is one of the fastest-growing social networks, with over 60% of active users signing into the app daily – and sometimes up to 22 times per day. Snapchat reaches a highly engaged audience of millennials ages 14-28, which is appealing to marketers trying to reach this coveted target audience. Learn more about Snapchat and the content opportunity for brands in this quick POV from the team at Pace.
Social Media Trends to Put Into Practice in 2019Falcon.io
Is your marketing strategy ready for 2019? Stay ahead of the curve by learning about the biggest marketing trends that will change the way marketers think about chatbots, social e-commerce and video next year. During the webinar, you'll learn about:
The social media trends to watch in 2019
The changes to expect from major social networks
The way brands are already leveraging these trends
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q3. Our latest Social Media Trends Report covers it all.
Similar to Snapchat: The Fastest Growing Platform Ever (20)
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
Drones are a different kind of new technology from what we’re used to. They offer something else: the conquest of physical space, the extension of society’s compass, the ability to be anywhere and see anything.
For the past few years, one of the most exciting class of gadgets on display has been drones. They got cheaper, lighter, and easier to use even as they became more powerful.
We believe 2015 is an important year for drones as they will change how brands interact with consumers in both advertising and events, and here's everything you need to know about the drone technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
3. Last Year: Issues We Saw
Difficult to Build an Audience
Unlike other social media sites
where users can scroll through
a permanent, public, feed,
Snapchat is temporary and
communicates only with pre-
existing followers
Live Stories and branded filters
have solved this problem by
being available to any Snapchat
user on a given day
Scale
If brands are using Snapchat as
a way to communicate to
followers one-on-one then it is
time consuming but that is not
how most brands use Snapchat
anymore
Using Snapchat so narrowly is
inefficient, smart brands create
content for large audiences
Metrics
Up until recently, Snapchat did
not have a concrete way of
measuring engagement and
providing marketers with
information related to their
investments
Snapchat’s new partnership
with Nielsen will produce better
metrics
4. This Year: Chat 2.0 and Customized Snapchat Ads
On March 29, 2016 Snapchat released a set of updates
known as Chat 2.0.
In the update, Snapchat changed its privacy policy to allow
advertisers to access customer data and customize ads.
Snapchat is ready to compete for bigger digital ad
budgets.
Advantages of update:
● Better targeted ads
● Offers brands the ability to fine-tune messages based
on the intended audience
Snapchat has been developing ways to better understand users and the types of content they
consume.
● i.e. content from Discover publishers gives better direction to the interests of readers
5. Snapchat API
Snapchat is building an application programming interface (API) that will provide the software
“hooks” that will allow some ad-tech companies to automate the targeting and delivery of ads to the
right Snapchat users.
This initiative provides hope for a bigger digital video ad market with real potential for
brands, publishers and Snapchat itself.
It will improve ad targeting for people watching the media companies in its Discover section
and tracking of visitor browsing and searches beyond the app.
It creates a way for brands to check on how many people have actually watched their ads.
6. Snapchat vs. Instagram with Teens
In an April 2016 Piper Jaffray survey,
it was discovered that Snapchat has
officially surpassed Instagram as the
app of choice for teens.
28% of teens consider Snapchat their
primary social network.
Instagram still has 400 million daily
active users to Snapchat’s 100
million but Snapchat’s users definitely
skew younger.
8. Discover
Snapchat has enlisted 20 publishers in an ad supported, revenue-sharing
partnership based on 6-month contracts.
Snapchat has locked in deals with these publishers but will likely look to
re-evaluate their portfolio in the long term.
● Major advertisers are on board: BMW for CNN, McDonald’s for
Comedy Central, T-Mobile for Daily Mail, the Universal Pictures
movie The Seventh Son for ESPN and Ritz Crackers for the Food
Network.
Discover is more of an online magazine than social media platform. The
content is as varied as the publishers, encompassing a mix of text
stories, video, and photos.
9. Live Stories: Localized Storytelling
Live Stories give users—who have their location
services on and are located within the Story’s
range—the option to contribute Snaps to a
hyperlocal that is then published globally.
These Live Stories are fairly long and feature 10-
second ads spaced throughout bought by brands
and produced by Snapchat creators.
The pricing for these ads is pay-per-view.
10. Live Story Pricing
2 cents per
view
Views worth a
total of $400,000
Live Story is still in a growth
phase because content created
for Snapchat is difficult to learn.
FDG is an expert at developing
Stories organically.
20 million potential
Story viewers
Snapchat sees Live Stories as a
huge way to connect to users
with events like the Coachella
Story that attracts tens of millions
of viewers while maintaining a
relatively low cost.
11. Sponsored GeoFilters
Snapchat geofilters are a form of proximity
marketing in which a brand engages with customers
in real-time without ever sending them a single
mobile message.
Companies are able to purchase either national or
regional filters for their own branded message.
Even if the filter is not widely used, it will still
generate views by users who are scrolling through
the filter options in their region, promoting the brand.
Additionally, geofilters pose a great opportunity for
marketers to get local Snapchat users to spread
their message worldwide
12. Sponsored Lenses
Snapchat rolled out the new Sponsored Lenses for Halloween 2015.
● The Lenses themselves were only a month old at the time of the
branded content introduction.
Lenses differ from GeoFilters in that they are global tools using facial
recognition software to interact directly with the user.
● These Lens types include features like face swaps and facial
transformations into creatures like aliens and are highly sharable.
Sponsored Lenses are a way for brands to make users enjoy interacting
with their content through the platform.
Cost: $500,000 on weekdays and as much as $750,000 on holidays,
however 12-16 million uses makes it a bargain for some brands
13. Entering the Messaging App Market
• More than 200 stickers, searchable by
keywords
• Video calls allowing for dials to people also not
present in the chat
• Audio chat
• Access to camera roll from messaging screen
The new chat interface is more familiar – and more accessible. It
introduces media in its own unique way – designed to put every form of
input on equal footing, encouraging users to choose whichever ones feels
natural in the moment.
Snapchat’s most recent redesign bolsters its chat function with a variety of new multimedia features
unique to the major video chatting services, and helps to answer the question of why you might want
to use Snapchat’s video calling feature over FaceTime, Hangouts, Facebook Messenger, or Skype.
15. Advantages
With low-price ads, Snapchat has been attracting the attention of more brands.
Snapchat reaches 41% of 18-34 year-olds Every Day.
Snapchat is tied with Facebook’s daily video consumption at 8 billion views despite being around for
less than half of Facebook’s lifespan.
The average attention span has dropped to 5 seconds from 12 in the last ten years, making the short-
form Snapchat platform perfect for marketers today.
Snapchat users consider their interactions on the app more personal and organic than
any other platform.
16. The Business Strategy
Snapchat is finally embracing marketers and taking important
steps to become a sustainable media property with a real
advertising platform.
We call that: the ad tech moment for Snapchat.
Snapchat is ready to lead the Big App Club in this key area -
which is very good news for all advertisers.
Additionally, the company is testing longer-form sponsored videos
on Discovery channel partners, including spots that click through
to full-length movie trailers from three different movie studios.
17. Snapchat is letting advertisers target ads within publishers' channels in
the app's Discover publisher portal based on the specific content people
are checking out.
Users will be targeted based on their off-
Snapchat web browsing and search
behavior in addition to targeting specific
gender and age groups by utilizing
location, device, and context.
Ad Targeting
18. Brands can leverage the one-to-one interaction with
each customer to:
• Engage with mobile users and tell brand stories
• Humanize your business
• Build brand loyalty, drive sales and ROI
• Communicate authenticity
Snapchat brings technology back to a more personalized peer-to-peer communication. This unique
mode of communication provides an opportunity for brands to build intimate, individualized
relationships with their target customers.
Personalized Experience for Users
19. Growing Branded Content
Many marketers are hesitant to experiment with Snapchat’s ad-supported structure.
• The mistake here is waiting to jump on the Snapchat wagon and establishing themselves as a
digital innovator that understands short-form content and today’s messaging habits.
Snapchat is still working on improving their branded content integration and planning to make the
process and connection easier for brands looking to buy ad space.
However, Snapchat has been actively working to close gaps
in its advertising campaigns with efforts to collect and
quantify more data. Their new partnership with Nielsen is a
sign of this effort.
21. Taco Bell has been one of the Snapchat leaders.
Taco Bell launched a Valentine's Day campaign to send a
personalized, funny message to your special someone.
● The filters were designed by Taco Bell’s dedicated
Snapchat department and focused on millennial
engagement.
Taco Bell showed the viewer detailed instructions for
personalizing and sending the Snapchat Valentine.
● A nice touch given that might be redundant for veteran
users of the platform, but definitely nice for neophytes
Taco Bell
22. Straight Outta Compton
83% of Snapchat uses thought the as fit well with the
platform which is why it did so well.
21 point lift of the Straight Outta Compton movie
amongst 18-34 year-olds.
The Straight Outta Compton movie promotion team
created a filter playing off the popular logo.
The filter tailored to specific cities throughout the country
so that the text read “Straight Outta” your own city.
23. Los Angeles County Museum of Art (LACMA)
LACMA is using the platform to engage a whole
new generation with the world of fine art.
This is the the first museum to get on Snapchat
and it manages to turn fine art into funny,
shareable, memes.
LACMA’s snaps have gone viral all over the world
and have garnered huge publicity for the LA
museum.
This is an excellent way to get teens interested in
art.
24. Shaun McBride
McBride, known as Shonduras, is a Snapchat
celebrity and artist known for transforming his
pictures is amazing ways with his illustrations.
Shaun is one of Snapchat’s power users and has
represented brands including Disney, Taco Bell,
and Marriott on the platform.
The Disney campaign involved him visiting the
Walt Disney theme parks and documenting his
visit on Snapchat along with his usual
illustrations.
25. Dominos and KFC
Dominos created a Snap Story that including a promo code for a
discount on the user’s next order.
The story got 6,000 organic views in the 24 hours it was available and
was a huge success.
KFC created geofilters that were fenced into 900 of the chain’s locations
around the holidays.
Users could use the filters to
decorate their photos with seasonal
frames and themes.
26. DJ Khaled
Famous producer DJ Khaled rose to success rapidly by
documenting and sharing aspects of his day-to-day life.
Some of the brands
being endorsed
through his stories
are Cîroc, Bumble
and Dove.
He gained over 6 million followers in just a few
months and has become the most talked-about
user on any social media platform.
His contributions tend
to balance
somewhere between
off-the-wall comedy
and genuine deadpan
tips for life.
As his popularity skyrocketed,
brands signed on to sponsor
him in exchange for a mention
in his Snap Story.
28. Keys to Success
The success of Snapchat is a testament to
the power of direct connections
In order to create a brand presence, you’ve
got to be one of those connections; it’s not
enough just to be shared; you have to be
the sharer.
You’re not consuming individual stories,
you’re taking an active role in a threaded
message which includes multiple stories.
That’s how you build brand value.
29. The Right Contextual Tone
Marketers need to be aware of their audience's needs, interests, etc. to develop the right tone for
their Snapchat account.
This tone is determined by the target audience who could be early teens to board room executives.
If is essential that the account cater to this audience’s needs, board room executives do not react to
cat videos the same way Millennials do.
Brands will use Snapchat to:
● Provide a global look at a local events like Coachella
● Offer promotions like Dominos discount codes
● Give viewers a behind the scenes look
● Partner with major influencers like Disney and Shonduras
30. Engagement with Users Through Video
Snapchat is already becoming the best way to connect
consumers with their daily Stories, interests, and events
through video.
From a brand perspective, Snapchat, when used correctly,
can be one of the best ways to build and establish
relationships with consumers. That trend will grow in the
coming years as more marketers learn how to effectively
establish a presence on the app.
The key is connecting with users during their digital
down time—time they spend browsing their Snap
Stories and scrolling through Discovery.
31. Key Takeaways
Advertisers have four main
options when looking to
reach their audiences:
● Discover
● Sponsored Live Stories
● GeoFilters
● Geo Lenses
Failing to act on the opportunities Snapchat offers for brands to connect to their target
audience, particularly millennials, is a huge mistake.
Snapchat users consider their interactions on the app more personal and organic than
any other platform.
To further improve the experience for advertisers, Snapchat has been
actively working to close gaps in its advertising campaigns with efforts to
collect and quantify user data.
In today’s landscape, to be successful is to understood that the user
comes first, data drives direction, and digital context is everything.
Snapchat is well on it’s way to all three.