Snapchat was founded in 2011 by Evan Spiegel, Reggie Brown and Bobby Murphy as a photo messaging app for sharing images and videos that disappear after a set time period. It allows users to take photos, record videos, add text and drawings, and send them to connections on their contact list. The content is only viewable for a short time before it is deleted from the recipient's device and Snapchat's servers. The app gained popularity among teenagers and young adults for its ephemeral messaging features.

1. BIANCA BAKER
FIT 1050

2. WHO? WHAT? WHY?
• SNAPCHAT was founded by Evan Spiegel, Reggie Brown and
Bobby Murphy, three Stanford University, for a product design
class project.
• Reggie suggested the idea after sending a friend a picture and
regretting it.
• Users can take photos, record videos, add text and drawings,
and send them to a controlled list of recipients. These sent
photographs and videos are known as "Snaps". Users set a time
limit for how long recipients can view their Snaps after which
they will be hidden from the recipient's device and deleted from
Snapchat's servers.

3. INTENDED AUDIENCE
• PEOPLE AGES 13-23
•PEOPLE WHO WANT
TO SHARE PICTURES
AND VIDEOS FOR
SHORT PERIODS OF
TIME

4. WHO ACTUALLY USES IT?
Survey of young adults ages 15-25

5. WHAT CAN YOU DO ON SNAPCHAT?
• SEND PHOTOS
• SEND TEXT AND PHOTOS
• SEND VIDEOS
• SEND DRAWINGS
• VIDEO CHAT
• SEND VIDEOS
• SCREENSHOT
• POST TO YOUR STORY

6. EVERYTHING YOU NEED TO KNOW ABOUT
SNAPCHAT
• https://www.youtube.com/watch?v=WWFY3-
7anSU&src_vid=wddb_bH5Kys&feature=iv&annotation_id=anno
tation_3330986567
• http://abcnews.go.com/Technology/video/techbytes-snapchat-
google-21523606

7. HOW IT WORKS
TAKE PICTURE OR
VIDEO
ADD TEXT OR
DRAW
SEND TO FRIENDS
OR STORY

8. HOW IT WORKS

9. BASIC FEATURES
PICTURES
TO TAKE A PICTURE SIMPLY PRESS
THE BUTTON IN THE CENTER.
SLIDE LEFT AND RIGHT TO CYCLE
THROUGH FILTERS, SPEED,
TEMPATURE AND TIME.
TEXT/DRAWING
TO WRITE CLICK THE PEN IN THE
UPPER RIGHT HAND CORNER. TO
TYPE CLICK THE CENTER OF THE
SCREEN.
VIDEOS
TO TAKE A VIDEO HOLD DOWN
THE CENTER BUTTON UNTIL THE
OUTER RED CIRCLE IS FULL.

10. ADVANCED
FEATURES
VIDEO CHATTING
-online video media chatting
features allows people to share
with you movies of what’s
happening all around these in
real time.
PICTURE MESSAGING
-the new Snapchat possesses
given consumers the chance to
reveal photographs certainly not
consumed inside app

11. SLIDESHARE
HTTP://WWW.SLIDESHARE.NET/BIANCABAKER16/SNAPCHATFINAL

12. CITATIONS
• "Snapchat." Wikipedia. Wikimedia Foundation, 20 Sept. 2013. Web. 22
Sept. 2013.
• ExplainerVideoZ. "How To Use Snapchat." YouTube. YouTube, 27 Nov.
2012. Web. 22 Sept. 2013.
• Ross, Winston. "Snapchat: Naughty, Goofy, Ethereal, Permanent or All
of the Above?" The Daily Beast. Newsweek/Daily Beast, 21 Sept.
2013. Web. 22 Sept. 2013.