Brand Storytelling Using Snapchat
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How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
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Brand Storytelling Using Snapchat
- 1. BRAND STORYTELLING: One Snap at a Time By Vicki O’Neill Welcome, New Media Dayton!
- 2. What does a 224-‐year old company and a 49-‐year old university have in common? How about a huge retailer and a community volunteer center? What could an interna=onal technology company and an entrepreneur have in common? They all desire… to tell their story.
- 3. MarkeFng is no longer about the stuff you make, but about the stories you tell. ~Seth Godin
- 4. • What is Snapchat? • Snapchat stats • Use cases • B2B and B2C businesses using Snapchat • Where do I begin? • How to leverage Snapchat • Best pracFces to get you started
- 5. What is Snapchat? Mobile only app that allows you to: – Create videos and pictures – Communicate one-‐on-‐one with your audience – Engage with your followers and those you follow – Tell your story in a new way – Save your story and share on other plaEorms – View your story up to 24 hours, then it’s deleted
- 6. We want Brands to have a place where they can tell their stories …in a better way. ~Imran Khan, Chief Strategy Officer at Snapchat
- 7. Who’s Using Snapchat? Source: mediakix, June 2016
- 8. And Usage is Evolving…
- 10. To put this in perspecFve… 1. 150 million people accessing daily 2. 10 billion videos are watched every day 3. Users sending 9,000 snaps/second 4. Reaches 41% of users 18-‐34 every day 5. U.S. adver=sers spent $50M in 2015 and es=mated to spend $804M in 2017
- 11. Snapchat Use Cases Taco Bell used Snapchat to announce the re-‐ release of its “Beefy Crunch Burrito”. Users who added Taco Bell as a friend were sent a “snap” of a burrito and the new product’s release date. 1
- 12. Snapchat Use Cases Acura gave its first 100 followers on Snapchat a chance to see the new NSX prototype, sending them a short video clip of the prototype – a video the brand later posted on Instagram. 2
- 13. Snapchat Use Cases Teen retailer Wet Seal handed over its Snapchat account to a 16-‐year-‐old blogger for two days, resul=ng in 9,000 new followers and 6,000 views of the story. 3 Aka “Account Takeover”
- 14. Businesses Using Snapchat B2B B2C
- 15. ! Gary Vaynerchuk ! Brian Fanzo ! Mark Suster ! Jay Baer ! Ted Rubin ! Carlos Gil Entrepreneurs Using Snapchat
- 16. So…Where do I begin? 1. Download app – Apple & Android 2. Create profile 3. Share your Snapcode 4. Follow brands and friends 5. Start Snapping!
- 17. Where to find followers • Find people in your industry • Find B2B and/or B2C ghostcodes
- 18. How To Create an Audience • On Snapchat – Add Nearby – Add from Contacts • Online Searches – “Entrepreneurs on Snapchat” – “Medical accounts on Snapchat” – “Sports and Snapchat” – Foodie, Fitness, Retailers on Snapchat – Search for fun events, i.e. Dayton snap scavenger hunt • Other social plaEorms
- 19. #ChatSnap • Increase followers • Ideas, engaging, learning, connec=ng
- 20. What are GhostCodes? wilsonrebrand • Once you create your profile, you can access your GhostCode online and download • Use to communicate on other plaEorms your presence on Snapchat • Simply “Snap” from Snapchat or take a photo and “Add by Snapcode” to add friends • Unique iden=fier to your profile – same concept as QR Codes
- 21. Why consider Snapchat? • Transparency, authen=c • Behind-‐the-‐scenes, differen=a=on • Live, real, vulnerable; brand’s voice • Engagement, audience • Time sensi=ve, spontaneous, delivery • Build your brand on a different plaEorm in a different way (lenses, ads, filters)
- 22. Integrate Snapchat into Your MarkeFng Strategy
- 23. Snapchat AnalyFcs 1. Currently available for paid ads, lenses and filters 2. Snaply=cs in 2017 3. Open rates, views, average # of screen shots, # followers, comple=on rate
- 24. How to Leverage Snapchat 1. Redirect audience, repeat simple URLs 2. Plan it out, but keep it unscripted 3. Let someone/influencer take over your account 4. Provide exclusive access 5. Sponsor a filter 6. Host contests and give-‐aways
- 25. 5 Tips to get started 1. Iden=fy your audience 2. Create profile and images 3. Have a Snap communica=on plan 4. A few story ideas 5. Have fun!
- 26. Best PracFces • Be consistent • Respond to all messages – text or video • Present one thing of worth, i.e. =p, discount, etc. • Use Snap op=ons like filters, lenses, emoji’s – and Bitmoji’s! • Use different plaEorms to promote presence • Look at exis=ng B2C and B2B examples for inspira=on and ideas • Keep your audience in mind! They are your buyers – what do they need?
- 27. Snap Challenge! 1. Snap a photo with your brand’s logo 2. Screenshot and Tweet @WilsonRebrand a Snap from your story 3. I’ll RT with a S/O AND send you 3 content ideas specific to your business/industry to help you get started.
- 28. Vicki O’Neill WILSON rebranding voneill@wilsonrebranding.com o) 937.291.4899 m) 513.593.1195 wilsonrebrand Snap or screenshot to add by Snapcode OR Add by username Thank you! FOR CONTENT IDEAS!