This document discusses how brands can leverage Snapchat for content marketing. It provides an overview of Snapchat, noting that it allows users to share photos and videos that disappear within 10 seconds or 24 hours. It then outlines opportunities for brands on Snapchat, such as engaging millennials with authentic, relevant content and running contests that encourage sharing on other networks. The document also identifies pitfalls to avoid, like being disingenuous or using Snapchat solely for promotion. It provides examples of how brands like Taco Bell, GE and McDonald's have successfully used Snapchat for storytelling, challenges, announcements and geofilters.
Creating Your Social Content Engine: SearchExchange 2013 PresentationKevin Briody
Presentation on the value of and approaches to creating a "content engine" as part of your social media and content marketing strategies. Developed for SearchExchange 2013 in Charlotte, NC.
An introduction to Snapchat for brands covering:
- Setting the scene
- Platform overview
- How does it work?
- Messaging tools
- Why is Snapchat’s toolbox interesting for brands?
- Building a following
- Content publishing
- 10 creative suggestions
- Test and learn
- Ads
- Focus on Snap Ads
- Ad Targeting
- Impact and Measurement
- Case studies
Snapchat is a growing application as such broadcasting, media as well as consumer goods companies are looking at partnerships with through snapchat application.
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
Snapchat Ads:
- how it works
- what kind of formats are available
- why you should consider ad campaign on Snapchat
- target on Snapchat
- Snapchat geofilters, lenses, looklike audience, remarketing, discover ads, live ads, movie
ads
- brands on Snapchat
Creating Your Social Content Engine: SearchExchange 2013 PresentationKevin Briody
Presentation on the value of and approaches to creating a "content engine" as part of your social media and content marketing strategies. Developed for SearchExchange 2013 in Charlotte, NC.
An introduction to Snapchat for brands covering:
- Setting the scene
- Platform overview
- How does it work?
- Messaging tools
- Why is Snapchat’s toolbox interesting for brands?
- Building a following
- Content publishing
- 10 creative suggestions
- Test and learn
- Ads
- Focus on Snap Ads
- Ad Targeting
- Impact and Measurement
- Case studies
Snapchat is a growing application as such broadcasting, media as well as consumer goods companies are looking at partnerships with through snapchat application.
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
Snapchat Ads:
- how it works
- what kind of formats are available
- why you should consider ad campaign on Snapchat
- target on Snapchat
- Snapchat geofilters, lenses, looklike audience, remarketing, discover ads, live ads, movie
ads
- brands on Snapchat
Snapchat 101: Basic Introduction And Advanced TipsAndrew Mucci
Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories.
Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching.
My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.
Snapchat Marketing and Advertising Tutorial Owerly.comOwerly
Grow your business and branding using Snapchat tricks and techniques as well as Snapchat Paid Advertising. Reach Generation Z with Filters, Influencer Marketing and More. See Full Tutorial Video at Owerly.com
How to Amplify Your Brand Events With Snapchat GeofiltersSplash
Learn best practices for marketing your events and engaging attendees with Snapchat geofilters. You'll come away with a ton of great ideas you can immediately apply to your own events. Topics include:
• Creating the perfect geofilter for your event
• Getting people to share your event's most memorable moments
• Measuring the impact of geofilters
Semester Long Branding and Positioning ProjectAsia Borman
-Recognize the role of marketing within the firm’s decision-making process.
-Demonstrate an understanding of the processes for analyzing, segmenting, and targeting customers in both consumer and business markets.
-Express an understanding of the process of product development, brand positioning, and brand management
-Explain the role of pricing in the firm’s decision-making process
-Identify common models of distribution and retailing
-Promotional tactics
-Ethics
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
This PPT covers all the aspects on Facebook Advertising, marketing, brand name building and mistakes who people usually while they use Facebook for business.
I covers standard sizes for profile picture, cover photo, post size for text, image and video.
I also contains 17 tips for Facebook Marketing with the quick links which will be fruitful for you and your business.
Your time is limited. You can't do it all. So where do you concentrate your social media efforts? Social Media Smackdown gives a quick overview of the best strengths and worst weaknesses of several major social networks to help you decide your next moves and what to expect in each arena.
Is your brand struggling with engagement? Making posts that seem to go nowhere? Does the word "Snapchat" keep you up at night? Join us as we teach you the basics of social media marketing, along with tips and tricks to ensure you're making the most out of your social media channels. We'll cover four major platforms (Facebook, Instagram, Twitter and Snapchat) and best practices for leveraging each for your brand or business, including visual formatting, post length, timing, frequency, tagging and more. Perfect for beginners and those looking for key insights, we'll make sure you walk out of this session with the confidence to make your brand stand out from the pack.
Webinar: 6 Instagram Experiments Worth Trying in 2021Falcon.io
In 2021, Instagram is set to become an even bigger focus for social media marketers, with an increasing number of brands and businesses looking to tap into the rapid growth of the image-focused social platform. And that is an important note - visual data is processed up to 60K times faster by the brain than text, and with more than a billion people now active on Instagram every month, that's a lot of visual communication being conducted within the app. But in the same vein, there are many different ways to approach Instagram as a business, personal brand or organization. To help you get started on the right foot, we shared first-hand trends you should consider trying to help you jump to the front of the queue in 2021.
In this webinar we spoke about:
- Six Instagram experiments to help boost performance
- Instagram post ideas to spice up your account
- How to increase your engagement by more than 200%
Watch on-demand: https://www.falcon.io/webinars/instagram-experiments/
Taboola Partners - Launching your first campaign + Content that ConvertsTaboola
On Monday, March 20, 2017 Taboola led the second session of “All Things Taboola." Lena and Jon from the agency team went through the platform, Backstage, and took the audience through steps on how to launch their first campaign. They were joined by content specialist, Sean Surdovel, who explained exactly what creative, headline, image and landing page best practices to use to boost performance.
Part of an agency? Sign up for Taboola Partners at http://go.taboola.com/agency-program/
Start your campaign now! signup.taboola.com
Facebook Live is a great tool to increase Facebook reach and engagement. Learn the nuts and bolts of broadcasting live, helpful equipment for amateur videographers and how health care not-for-profit Midland Care has used Facebook Live to make our messages accessible to a wider audience. Presentation prepared for Topeka Social Media Club, February 29, 2018.
15 Pinterest Strategy Tips To Get Your Pins Go Viral. via @annazubarevAnna Zubarev
Can you get Massive Pinterest Traffic to your business? By having an account with Pinterest and simply pinning will not get you many results.
Take a closer look to my recommended 15 Pinterest Strategy Tips to Get Your Pins go Viral and start getting well-deserved traffic to your site.
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
10 Ways to get more Repins on PinterestViraltag Inc.
Pinterest is not just about uploading a bunch of images. It involves a marketing strategy. Here we provide you with 10 ways to get more repins and attract a larger following.
Paid Social: This Isn't Your Mother's Social Media AnymoreEarl Hwang
Social Media has always been about engagement, but when you can’t get in front of your audience effectively organically, you’re going to have to dip into your pockets a little.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
Embed content in agile teams by focusing on user needsLisa Scott
In most digital projects content is involved late. But agile methods create an opportunity to refocus content work on meeting user needs instead of publishing information. I was part of the team that developed GOV.UK, the single government website designed around user needs. Our content designers work in agile teams alongside developers, designers, researchers, and analysts. This shared ownership enables the team to create services that are simpler, clearer, and faster. Learn how to:
- adapt agile principles to the needs of content-heavy websites
- avoid the cult of volume by focusing on what your users need
- lead an agile team by encouraging people to publish early and iterate
Meet the Agile Content Engine, or ACE℠. A model of throughput that brings nimbleness to brand journalism, ACE links audience-tuned people, processes, platforms and performance and gets a brand’s authentic editorial to market efficiently and effectively. To download this white paper, please visit http://www.paceco.com/agile-content-engine-ace/
Snapchat 101: Basic Introduction And Advanced TipsAndrew Mucci
Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories.
Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching.
My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.
Snapchat Marketing and Advertising Tutorial Owerly.comOwerly
Grow your business and branding using Snapchat tricks and techniques as well as Snapchat Paid Advertising. Reach Generation Z with Filters, Influencer Marketing and More. See Full Tutorial Video at Owerly.com
How to Amplify Your Brand Events With Snapchat GeofiltersSplash
Learn best practices for marketing your events and engaging attendees with Snapchat geofilters. You'll come away with a ton of great ideas you can immediately apply to your own events. Topics include:
• Creating the perfect geofilter for your event
• Getting people to share your event's most memorable moments
• Measuring the impact of geofilters
Semester Long Branding and Positioning ProjectAsia Borman
-Recognize the role of marketing within the firm’s decision-making process.
-Demonstrate an understanding of the processes for analyzing, segmenting, and targeting customers in both consumer and business markets.
-Express an understanding of the process of product development, brand positioning, and brand management
-Explain the role of pricing in the firm’s decision-making process
-Identify common models of distribution and retailing
-Promotional tactics
-Ethics
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
This PPT covers all the aspects on Facebook Advertising, marketing, brand name building and mistakes who people usually while they use Facebook for business.
I covers standard sizes for profile picture, cover photo, post size for text, image and video.
I also contains 17 tips for Facebook Marketing with the quick links which will be fruitful for you and your business.
Your time is limited. You can't do it all. So where do you concentrate your social media efforts? Social Media Smackdown gives a quick overview of the best strengths and worst weaknesses of several major social networks to help you decide your next moves and what to expect in each arena.
Is your brand struggling with engagement? Making posts that seem to go nowhere? Does the word "Snapchat" keep you up at night? Join us as we teach you the basics of social media marketing, along with tips and tricks to ensure you're making the most out of your social media channels. We'll cover four major platforms (Facebook, Instagram, Twitter and Snapchat) and best practices for leveraging each for your brand or business, including visual formatting, post length, timing, frequency, tagging and more. Perfect for beginners and those looking for key insights, we'll make sure you walk out of this session with the confidence to make your brand stand out from the pack.
Webinar: 6 Instagram Experiments Worth Trying in 2021Falcon.io
In 2021, Instagram is set to become an even bigger focus for social media marketers, with an increasing number of brands and businesses looking to tap into the rapid growth of the image-focused social platform. And that is an important note - visual data is processed up to 60K times faster by the brain than text, and with more than a billion people now active on Instagram every month, that's a lot of visual communication being conducted within the app. But in the same vein, there are many different ways to approach Instagram as a business, personal brand or organization. To help you get started on the right foot, we shared first-hand trends you should consider trying to help you jump to the front of the queue in 2021.
In this webinar we spoke about:
- Six Instagram experiments to help boost performance
- Instagram post ideas to spice up your account
- How to increase your engagement by more than 200%
Watch on-demand: https://www.falcon.io/webinars/instagram-experiments/
Taboola Partners - Launching your first campaign + Content that ConvertsTaboola
On Monday, March 20, 2017 Taboola led the second session of “All Things Taboola." Lena and Jon from the agency team went through the platform, Backstage, and took the audience through steps on how to launch their first campaign. They were joined by content specialist, Sean Surdovel, who explained exactly what creative, headline, image and landing page best practices to use to boost performance.
Part of an agency? Sign up for Taboola Partners at http://go.taboola.com/agency-program/
Start your campaign now! signup.taboola.com
Facebook Live is a great tool to increase Facebook reach and engagement. Learn the nuts and bolts of broadcasting live, helpful equipment for amateur videographers and how health care not-for-profit Midland Care has used Facebook Live to make our messages accessible to a wider audience. Presentation prepared for Topeka Social Media Club, February 29, 2018.
15 Pinterest Strategy Tips To Get Your Pins Go Viral. via @annazubarevAnna Zubarev
Can you get Massive Pinterest Traffic to your business? By having an account with Pinterest and simply pinning will not get you many results.
Take a closer look to my recommended 15 Pinterest Strategy Tips to Get Your Pins go Viral and start getting well-deserved traffic to your site.
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
10 Ways to get more Repins on PinterestViraltag Inc.
Pinterest is not just about uploading a bunch of images. It involves a marketing strategy. Here we provide you with 10 ways to get more repins and attract a larger following.
Paid Social: This Isn't Your Mother's Social Media AnymoreEarl Hwang
Social Media has always been about engagement, but when you can’t get in front of your audience effectively organically, you’re going to have to dip into your pockets a little.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
Embed content in agile teams by focusing on user needsLisa Scott
In most digital projects content is involved late. But agile methods create an opportunity to refocus content work on meeting user needs instead of publishing information. I was part of the team that developed GOV.UK, the single government website designed around user needs. Our content designers work in agile teams alongside developers, designers, researchers, and analysts. This shared ownership enables the team to create services that are simpler, clearer, and faster. Learn how to:
- adapt agile principles to the needs of content-heavy websites
- avoid the cult of volume by focusing on what your users need
- lead an agile team by encouraging people to publish early and iterate
Meet the Agile Content Engine, or ACE℠. A model of throughput that brings nimbleness to brand journalism, ACE links audience-tuned people, processes, platforms and performance and gets a brand’s authentic editorial to market efficiently and effectively. To download this white paper, please visit http://www.paceco.com/agile-content-engine-ace/
Content, Community, and Agile Transformations at BusinessWeekisacolick
BusinessWeek has taken an aggressive approach to transforming its digital products. Business Exchange, a new product launched in 2008 is a site where users can create and participate in business topics, develop profiles based on business interests, and network with other business leaders. The site showcases new community elements, content processing technologies, and agile practices that are now being leveraged across other products. Highlights and success factors of BusinessWeek’s transformation will be presented at this session.
The development process is hard. You have a beautiful CMS implementation of your redesign and restructuring ready to go, but all of a sudden, you end up with a mess under the hood. What happened? You're frustrated, you question it, but it's too late and the damage is done. As content strategists, we can do a lot to mitigate common pitfalls if we learn to productively and efficiently work alongside technologists to deliver user-friendly CMS experiences. This talk expands on how to avoid common mistakes and increase strong content management strategies across departments.
In this session, learn what content strategists should do to 1) embrace the flexibility of the Agile process while continuing to deliver high-level content management strategies and content models; 2) pivot quickly with a team to build models and schemas that facilitate efficient development, migration and content production work; and 3) become a tech team player by learning database architecture skills to help implement content management strategies alongside developers.
This presentation was given at Information Development World on October 1, 2015.
Creating Your Social Content Engine: SearchExchange 2013PaceCo
At the SearchExchange 2013 in Charlotte, NC, VP of Digital Strategy Kevin Briody presented on the value of and approaches to creating a "content engine" as part of an agency's social media and content marketing strategies.
The 12 dimensions of customer experience are purpose, product, vision, brand, distribution, community, personality, price, storytelling, ecosystem, onboarding, and service. Experience-driven companies excel at each and all of these dimensions.
Join me at SXSW Interactive 2016 as I will be speaking about why identity and chemistry are important to the entire customer experience. "Identity and the Chemistry of Experience" on March 13, 2016. http://spr.ly/idchemex
Keeping Disruptions & Challenges from Rocking Your WorldPaceCo
The Travel/Hospitality/Tourism industry has experienced massive changes over the last couple of decades due to the advent of modern technology, the commoditization of travel and the impact of the sharing economy. This presentation, delivered by the Pace team at Content Marketing World 2015, brought forward disruptors and innovators in the industry, fostering discussion around techniques that destinations, hoteliers and cruise lines can use to shore up their positions with storytelling practices and distribution strategies to fend off newcomers from the sharing economy; they include home-away-from-home service AirBnB and local tour guide service Headout.
Key takeaways:
-Disruption is the new normal in travel
-Opportunities lie in relevance and personalization
-Change will be lead by consumer behavior and preferences
-Turn challenges into opportunities to stand out from the crowd
-Be awesomely omni-channel (okay, if not that, then at least be awesome on mobile)
-Find your niche and merchandize it!
Slides for talk on "Building a digital team (almost) from scratch" given by Duncan Stephen, SRUC at the IWMW 2016 event held at Liverpool John Moores University on 21-23 June 2016.
Maintaining an emotional connection with your audience requires a sustainable, smart and flexible content program. In this presentation, delivered by the Pace team at Content Marketing World 2015, we discuss how to put the customer at the center of your content marketing strategy. How do you get close to your audience when you lack a perfect system? We explore a case study about a multichannel content program created for AAA, revealing a few creative and efficient ways to develop and distribute quality content.
Key takeaways:
-Think of your content as an extended conversation
-Deliver content to a limited set of audience segments to start; learn and expand
-Develop a mix of created, edited and curated materials
-Create once, publish everywhere
-Consider internal company channels to amplify reach (i.e. content created to help AAA travel agents keep the conversation going)
Connecting Content Strategy with Intelligent Content
Intelligent Content Conference 2015
Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery.
It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.
In any relationship, building an emotional connection is key. Brands are no different. In this presentation, we’ll discuss why emotion is so important, who’s cultivating those connections in interesting ways and finally, how to take your brand from “meh" to true love with your consumers. This presentation, delivered by the Pace team at Content Marketing World 2015, focuses on the travel/hospitality/tourism sector but is applicable across industries.
Key takeaways:
-Use authentic, storytelling content to form and maintain relationships
-Turn problems into wins
-Find moments to surprise and delight
-Focus on your area of expertise
-Leverage your audience to strengthen your story
how product focused companies can use service design to create competitive advantage and differentiation. 4 strategies to build product service eco-systems.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
Learn Quickly How to Use Snapchat For Business, Build a Large Community That Will Love Your Products Without Competition
Fellow Marketer,
Are you currently using Snapchat to get online traffic?
If you’re like most marketers, you’re probably not using Snapchat… yet…
But, you should be…
Snapchat is taking the Internet by storm…
It’s one of the fastest growing social media apps out there.
…and based on the current user base and the speed of Snapchat’s growth, it appears to be here to stay.
Right now, you can generate some very highly targeted traffic for FREE or with very little investment using Snapchat.
When you compare the quality of traffic and the lack of current competition when compared to other social networks, Snapchat is really starting to turn heads…
…especially as sites like Facebook get more and more difficult when it comes to generating quality, targeted traffic.
NOW is the time to position your business and your brand on Snapchat… It’s wide open and the opportunity is MASSIVE!
ORDER NOW.
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
With the growing era of the digital age, it is highly important to be aware of the modern tools of marketing and social media marketing is the most crucial one!
It’s a great opportunity for businesses to use a range of creative marketing techniques like Snapchat to engage new customers, build your brand and sell products.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Leveraging Snapchat for Content Marketing: A POV from Pace
1. Snapchat
A POV from Pace
Leveraging Snapchat for Content
Marketing
September 2015
2. Snapchat: The Basics
2
What is it?
Snapchat is a messaging app for sharing moments. Take a photo
or a video, add a caption or doodle, and send as a snap. Or, add
multiple snaps to your Story to share with one or all friends.
Friends can view snaps for up to 10 seconds, and Stories for up
to 24 hours, and then the information disappears. Currently,
there is no charge to have an account on Snapchat.
Why is it important?
• Snapchat reaches highly engaged 14-28 year old Millennials.
• 50% of Americans age 12-24 have used Snapchat.
• 60% of active users are on the app daily, up to 22x per day.
• Snapchat was used by 29.4% of Apple Inc.'s iPhone users in
the U.S. as of January 2015.
• Snapchat has a large global presence, with a reported half of
all users outside of the U.S.
• The app is only available via mobile, so mobile penetration
among this highly coveted audience is huge.
Sources: Snapchat, Bloomberg
3. The Content Opportunity for Brands
3
Engage with Millennials Through Authentic, Relevant Content
• Find new audiences for your content and connect with Millennials
through snaps and Stories.
• Deliver authentic and relevant content that resonates – feature
products, experiences, events, destinations, offers, announcements
and more.
Activate Contest & Promotions
• Activate contests in Snapchat, encouraging users to share Snapchat
screenshots, selfies and doodles on other social networks such as
Instagram. Require users to tag your brand and use a defined hashtag.
Source UGC to Integrate Across Social Channels
• Generate UGC by collaborating with Snapchat users and influencers.
• Collect snaps to your Tumblr page for longevity of content.
• Integrate your campaign with other networks, such as Twitter for
increased engagement and response.
Geo-Target content
• Geofilters for brands is currently in beta. Once opened to all, this will
be an ideal feature for connecting with audiences in specific locations.
4. The Pitfalls to Avoid
4
What should brands avoid?
Authentic Content is Key
• Don’t be disingenuous. Millennials are open to marketing from
brands as long as the brand shows that it understands them
and relates to them.
Engage. Don’t Promote.
• Don’t use Snapchat as a channel to blatantly promote your
product or service. Instead, tell a meaningful story.
• Don’t rely on Snapchat to demonstrate a direct ROI. Use the
social network to generate awareness and build brand affinity;
then integrate with other networks for measuring response.
5. 5
“It’s a real-time
platform for us,
where we’re
able to do a lot
of storytelling.”
Sr. Social Media Specialist, Taco Bell
Uses Snapchat for:
Product launch snaps
Short-form video stories
Quizzes
Games
Personalized e-cards
Tracks engagement via hashtags
6. 6
“GE uses
Snapchat to
show off a more
casual side of
their brand.”
Business 2 Community
Uses Snapchat for:
Sequential info on energy/space/tech
Challenges and contests
Influencer/celebrity takeovers
Special announcements
8. Contact usto discuss how Snapchat can fit into
your content program.
Brooke Wagner
Director, Social Media and Content Activation
brooke.wagner@paceco.com