The document discusses key questions for small businesses getting started with social media: who the target audience is, what sites to use, what content to post, who will manage the social media, and how to measure success. It notes that knowing the audience answers most other questions, and that the best sites, content, and social media manager depend on each business's unique needs and audience, with no one-size-fits-all approach. The presentation takes questions from attendees.

2. Where? What? Who(m)?
Smart Social Media for
Small Businesses
Your Host: Melanie Baker

3. • Let s assume that the answer to Should my
business get social? is Yes ...
• Who is our audience?
• What sites should we be using?
• What content should we publish?
• Whose job is this?
• Did we win?

4. Q&A Protocol
• For quick questions, ask throughout.
• For bigger questions, ask at the end.
• Judge of the size of your question
will be me.

5. Who is our audience?
• Good news: Knowing this will answer
almost all of the other questions.
• Bad news: The answer is not
Everyone .

12. What sites should we be using?
• Good news: All of them! is not the
answer.
• Bad news: There s no one-size-fits-all
answer…

14. ?

15. What content should we publish?
• What sites are you using?
• What does your business need?
• What does your audience like?

17. Whose job is this?
• Good news: Everyone is probably not
the answer.
• Bad news: The right person may not
work for you… yet.

19. Did we win?
• Good news: Yes, you can determine
this.
• Bad news: There is no one-size-fits-all
answer…

21. Questions? Comments?
If you think of something later…
@melle
mcbaker@gmail.com