The document discusses using social media to connect with clients and boost an agency's bottom line. It recommends: 1. Setting goals like engaging top nannies, being a credible source for parents, and increasing brand awareness. 2. Choosing social media tools wisely based on goals and available resources, including Facebook, LinkedIn, Instagram, and YouTube. 3. Connecting with clients on these platforms by sharing content, asking questions, and crowdsourcing ideas from nannies and caregivers.

1. PAINLESS SOCIAL MEDIA: CONNECT
TO YOUR BOTTOM LINE

2. Let’s take a poll
• How many of you are from agencies?
• How many of you are thinking of starting
agencies?
• How many employees do you currently have
on your staff?

3. How comfortable do you feel with social media?

4. What’s the biggest challenges that you face with
social media?

5. Let’s Face It
• Agencies are not in the social media business
– Not a lot of time
– Not a whole lot of money

6. For this session I am going to assume
• You have a social media presence
• You have a website and a blog

7. Ultimately
• Let’s think of ways to make your social media
fit your mission and your needs and help your
bottom line in meaningful ways!

8. Our goal for this session!
• The tools you can use to activate social media
• Best practices from other agencies
• How will you measure success
• What can you do on Monday
• What do we post
• Extra Credit: Tools and tactics that you can check
out

9. We’re going to do this together!
• Just like social media this session is NOT
unidirectional
– We’ll take some time to play with these tools
– Ask questions
– Pick a project and start today

10. Some things to remember
1. I will TRY not overwhelm you
2. If you take three things from today you’re
doing great

11. I can talk about tools all day long…
• Picture of different social media tools

12. Here are some steps to link your social
media to your bottom line
1. Set your “bottom line”
2. Choose your tools wisely
3. Scale for your agency’s capacity
4. Be authentic and responsive
5. Improve your visibility as an agency
6. Measure your success and try try again

13. 1. What is your bottom line?

14. What do you want to accomplish?
• Engage with more top notch nannies and
household employees?
• Be a credible source of care to parents who
want to come to you?
• Advertise and successfully match positions
offered?
• Increase brand awareness of your agency?
• Am I missing anything?

15. Engage with top notch nannies
• In survey of SitterCycle.com users
– Over 78% of users identified use Facebook
– Over 30% on Twitter

16. Be a credible source of care to parents
who want to come to you?
• Facebook.com:
– Great place to connect with parents
• LinkedIn.com
– Connect with parents as professionals
– Encourage nannies to build their

17. 2. Choose your tools wisely

18. Social Media Management Tools
– A social media management tool or aggregator is
a central command center for all of your social
media
– Allows you to track, manage, post, all in one place
– It’s FREE!
• Level:
Beginners, Advance, and Experts

20. Social Platforms of Choice
• Facebook
• Pinterest-hobby sharing
• LinkedIn
• Instagram
• Vine
• YouTube

21. Facebook
• Facebook
– Ask questions to your community
– Share quick news stories
– Share tips and recent blog posts

22. Pintrest
• Hobbies and ideas that you have gathered
• Fun ideas crowdsourced from nannies and
caregivers

23. LinkedIn
• Connect with parents and talk about big issues
around childcare and employment
• Encourage nannies to build their social media
network

24. Instagram
• Great for sharing pictures and events
• Share photos and crowd source them

25. YouTube
• Great way to introduce your nannies!
• It’s a great “discovery” tool
• Curate the things you love for nannies and
families

26. Choose wisely!
• How often will you update these channels?
• Who is going to do this?
• Is this going to be authentic?
• How does what we’re doing fit in with the
largest goals and deadlines?
• How do you advertise?

27. Measure and Evaluate