The document discusses the intricacies of partnership negotiations, highlighting startup challenges and the rationale behind forming partnerships. It addresses common myths such as the belief that negotiations result in a clear winner and loser, and the notion that deals conclude with a handshake. Additionally, it emphasizes the importance of small wins and long-term relationships in successful partnerships.

2. THE ART OF THE DEAL
PA R T N E R S H I P N E G O T I AT I O N S

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STA RT UP STRUGGLES

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WHY PARTNER?

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WHAT MAKES FOR A
SU CCESSFUL PARTNERSHIP ?

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7. MYTH:
N E G O T I AT I O N S H AV E A W I N N E R
A N D A L O S E R

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MYTH:
A D E A L E N D S WITH A H A N D S H A K E

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SMALL WINS SNOWBALL

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LONG TERM SHACKLES

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THANKS!
@ B L O H