Learn how to build your financial plan from the bottom up. Learn the basics about startup finances, including knowing how to forecast revenue and growth, understanding different types of financial models, and identifying what metrics and milestones you should track. https://www.marsdd.com/entrepreneurship-101/

1. Helping
CEOs
through
high
growth

2. Bright BLUAdvisors Inc.
Evolution of Financial Models… Where is Yours?
Your
Story…
Prompts
a
discussion,
Balanced,
Main
levers,
Harmony
with
Business
Plan
“Tell
your
Story,
Show
your
Passion
Be
Confident
the
#’s
Support
it.”
Thousands
of
Variables
=
Organized
chaos
#
deals…when…price…tiers…
discounts
…H/C…
salaries…
hires…R&D
…
travel…
rent…
Services/Licenses,
CAPEX/OPEX
Billings/RevRec,
C/F,
Multi-­‐Currency
Infamous
Hockey
Stick
Targeted
Revenue
growth,
and
thinly
supported.
Investors
discount
revenue
…
impacting
Valuation Tool
that
works.
Change
a
deal…
jump
to
C/F
for
the
impact.

3. Balance
Sheet
Cash
Flow
P&L
by
Spend
P&L
by
Dept
Prod
A Prod
B Prod
C
Revenue
Summary
Price Volume AssumptionsOR
Dept
Other
Salary
111,424
55,000
(21,000)
357,000
787,000
525,000
652,000 678,000 706,000
528,000
450,000
265,000
424,000
335,000 319,000
164,000 178,000
291,000
465,000
733,000
782,000
979,000 967,000
1,110,000
1,415,000
1,665,000
1,751,000
2,012,000
(500,000)
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Nov Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Cash Forecast
Cash Balance Net Cash
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Revenue
vs
Expenses
Revenue Expenses
-­‐
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue
by
Type
-­‐ Billings CMS
Platform Seat Mobile Services
-­‐
50,000
100,000
150,000
200,000
250,000
Start Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Salary
by
Dept
General
&
Administration Technology
Development Operations Sales
&
Marketing
Bright BLUAdvisors Inc.
Recognizing Patterns in Building Financial Models…
…has led me to this

4. Bright BLUAdvisors Inc.
Sensitivity Analysis… Good vs Great vs Conservative
-­‐
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
Cash
Range
Cash Great Conservative
-­‐
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
Cumulative
Revenue
by
Source
&
Revenue
Range
Prod
A Prod
B Prod
C Great Conservative

5. Thank You
Bright BLU
dave@conte.com