The document discusses how companies can generate leads from social media. It defines a lead as a person who has expressed interest in a company's product or service. It notes that social media is typically used to generate awareness at the top of the sales funnel. The document then outlines some basic tools for social media lead generation like landing pages, UTM links, and contests. It provides examples of specific social media strategies pros use, such as Twitter lead cards, Facebook lead ads, and using Buffer to generate retweets. It concludes by recommending companies view social media as a valuable lead source, experiment with basic lead generation tools, and find strategies that work for their business.

1. How the
Pros Get
Leads from
Social Media
B L O G . B U F F E R . C O M

2. 1.
What even are
leads?

3. 1. What even are leads?
A lead is a person who has indicated
interest in your company's product
or service in some way, shape, or
form.

4. ^
Social Media
is typically
top-of-funnel

5. There're plenty of
social strategies
for the middle
and bottom, too

6. Journey of a social media lead
Vi
e
w
F
oll
o
w
M
e
nti
o
n
D
M
S
u
b
s
c
ri
b
e
R
e
pl
y
F
oll
o
w
u
p
S
al
e

7. A
w
a
r
e
n
e
s
s
I
nt
e
r
e
st
E
n
g
a
g
e
m
e
nt
A
cti
o
n
A
d
v
o
c
a
c
y
Journey of most any lead

8. A
w
a
r
e
n
e
s
s
I
nt
e
r
e
st
E
n
g
a
g
e
m
e
nt
A
cti
o
n
A
d
v
o
c
a
c
y
Social media can do it all!

9. 2.
The Basic
Building Blocks

10. 1. Landing pages

11. 2. UTM links and bitly URLs
http://clearlink.com/?utm_source=
hi-there&utm_medium=its-kevan
&utm_campaign=happy-friday
http://bit.ly/1me7aj8
http://bit.ly/buffer

12. 3. Contests

13. 3.
Real Strategies
of the Pros

14. 1. Twitter Lead Gen cards

15. 2. Facebook Lead Ads

16. 3. The Facebook Ask

17. 4. Social-Geo Monitoring

18. 5. Buffer Retweets

19. 6. Twitter Parties & Live Chats

20. 7. Slideshare Lead Capture

21. 8. Whisper codes

22. 9. Medium Letters

23. 10. LinkedIn Groups

24. 1. Social media is gold
2. Try the building blocks
3. Find a strategy that works

25. Read the full post:
http://bit.ly/lead-tips