This document summarizes a presentation on smart social media for small businesses. It discusses determining the business's audience, which social media sites to use, what content to publish, who should manage the social media, and how to measure success. The presenter notes that knowing the audience will help answer other questions, and that there is no one-size-fits-all approach for social media strategy. Participants are encouraged to ask questions throughout or after the presentation.

2. Where? What? Who(m)?
Smart Social Media for
Small Businesses
Your Host: Melanie Baker

3. • Let s assume that the answer to Should my
business get social? is Yes ...
• Who is our audience?
• What sites should we be using?
• What content should we publish?
• Whose job is this?
• Did we win?

4. Q&A Protocol
• For quick questions, ask throughout.
• For bigger questions, ask at the end.
• Judge of the size of your question
will be me.

5. Who is our audience?
• Good news: Knowing this will answer
almost all of the other questions.
• Bad news: The answer is not
Everyone .

12. What sites should we be using?
• Good news: All of them! is not the
answer.
• Bad news: There s no one-size-fits-all
answer…

14. ?

15. What content should we publish?
• What sites are you using?
• What does your business need?
• What does your audience like?

17. Whose job is this?
• Good news: Everyone is probably not
the answer.
• Bad news: The right person may not
work for you… yet.

19. Did we win?
• Good news: Yes, you can determine
this.
• Bad news: There is no one-size-fits-all
answer…

21. Questions? Comments?
If you think of something later…
@melle
mcbaker@gmail.com