As a leader for a non-profit, it’s your job to shed light on what goes on in your organization, but distilling down your message can be difficult. We've worked with many non-profit organizations and we believe video is the most effective way to connect viewers to your important work. Video has the power to unlock emotions, transport people and inspire action like no other medium. In this on-demand webinar, Ed Heil, President, StoryTeller Media + Communications and Lori L. Jacobwith, Chief Fundraising Culture Changer & Master Storyteller, Ignited Fundraising will introduce several concepts that will help you better understand how to utilize video to drive donations for your organization. In this free on-demand webinar, you will: Learn key concepts to help you leverage video storytelling Understand how to create videos that inspire donors to action See real examples from other non-profits

1. Wednesday, August 3rd | 1:30 - 2:15 PM CDT
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Video for Nonprofits: Using
Storytelling to Drive Action

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3. # S T M C W E B I N A R

4. Webinar Recording
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5. Meet the Presenters
Ed Heil
President
StoryTeller
@erheil
Lori L. Jacobwith
Chief Fundraising Culture
Changer & Master Storyteller
Ignited Fundraising
@LJacobwith
Brittany Laeger
Marketing Manager
StoryTeller
@bmiyo
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6. Today’s Agenda
✓ Why Stories?
✓ Why Video Stories?
✓ The Common Mistakes
✓ Keys to a Actionable Story
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7. Show of Hands

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We “THINK” in stories. Every
decision we make is based on the
story we tell ourselves.
If we don’t feel something we
can’t make a decision.
Why Stories?

9. “Every decision we
make is based on a
story we tell ourselves”
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“Pleasure is the central motivator in
our lives.
Your brain’s pleasure circuits are
triggered by acts of charity.”
Source: David. J Linden, Ph.D., professor of neuroscience at Johns Hopkins University School of Medicine
It’s All About Dopamine

11. Create unforgettable emotional
connections and empathy.
Stories of Your Impact
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12. Sympathy creates distance.
Remember

13. Remember
Empathy creates connections.
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15. People are drawn to stories, not promos.
The challenge is understanding the difference.
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The Power of Video
✓ Organizations using video drive 41% more traffic to their
website
✓ Video produces more conversions than any other content
✓ 60% of people prefer to watch a video than read a
newsletter
✓ 1/3 of all online activity is spent watching video
*Adelie studios 2016

18. # M Y C L U B S T O R I E S# S T M C W E B I N A R

19. •Take the viewer
somewhere
•Show the viewer
something
•Introduce the
viewer to someone
The Power of Stories

21. “It’s not what people
do or say. It’s how
you make them feel.”
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22. Why Stories Work
The Story We Tell Ourselves
We Connect the Story to Our Lives
We Feel Good Watching People Do
Good Things
Inspire You to Action
Make You Care
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23. The Big Miss: Common Mistakes
Mile Wide, Inch Deep
Wrong Characters
Too Many Stories
Too Many Suits
Too Long
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24. PRO TIP:
Remember, the best stories are not about
your services, they’re about the people
you serve.

25. How to Hit the Mark
Focus on One Outstanding Story
Rely on Supporting Information to Share
Details
Make the Viewer Feel Something
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26. Key Takeaways
Find Great Stories
Focus on One Great Story
Think About the Viewer Benefit
Stop Pushing, Start Attracting
Inspire with Emotion
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27. Questions?
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28. More Questions?
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29. Last Chance!
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30. Thank you!
ed@storytellermn.com
lori@ignitedfundraising.com
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