The document emphasizes the importance of having an Employee Value Proposition (EVP) for hiring, stating that companies with a strong EVP are twice as likely to achieve superior financial performance. It outlines key characteristics of an effective EVP, including evolution with the business and connection to the brand, and highlights the significance of storytelling by employees. Additionally, it encourages engagement through LinkedIn for further connection.

1. Whether you have
1 or 100 employees
you need an EVP to hire the next
person.

2. Why should I join you?

3. Companies with a strong EVP are
2 x as likely to report on
achieving financial performance
significantly above their peers
– Tower Watson 2012-13 Talent Management & Rewards Study

4. Value proposition is a statement of
the unique benefits
delivered by your offering to a
target customer

5. Unique benefits
provide competitive
differentiation

6. 1. Evolves with the business

7. 2. Connected to the
consumer/corporate
brand

8. 3. Willing to share the
great & not-so-great

9. 4. Employee
must believe it
& be your story tellers

10. 5. Created with the
“Customer”
in mind

11. 6. More then
Compensation &
Benefits

12. 7. Not a list of Perks

13. Place to start
Product: what you are building
Passion: why you are building it
People: who you are building it with
Purpose: where do you hope this leads

14. Why should I join you?

15. Connect with me on LinkedIn,
@dcharney or dananddaneal@rogers.com
Thank you!
Let’s stay in touch.